Macy's (NYSE: M) Bloomingdale's CEO sells shares to cover RSU tax

Rhea-AI Filing Summary

Macy's, Inc. executive Olivier Bron, CEO of Bloomingdale's, reported routine equity compensation activity involving restricted stock units and related tax withholding. On March 28, 2026, 7,504 restricted stock units were exercised into 7,504 shares of common stock at $0.00 per share.

Of these shares, 3,051 were sold on March 30, 2026 at a weighted average price of $17.7424 per share to cover tax withholding obligations, according to the footnotes, and are described as not a discretionary transaction. Following these transactions, Bron directly holds 15,672 shares of Macy's common stock.

The filing also notes that on March 28, 2024, Bron was granted 30,015 restricted stock units, vesting in four equal annual installments, with each restricted stock unit representing one share of Macy's common stock.

Insider Trade Summary

Net Seller: 3,051 shares ($54,132)

Net Sell 3 txns

Insider Bron Olivier

Role CEO, Bloomingdale's

Sold 3,051 shs ($54K)

Type	Security	Shares	Price	Value
Sale	Common Stock	3,051	$17.7424	$54K
Exercise	Restricted Stock Units	7,504	$0.00	--
Exercise	Common Stock	7,504	$0.00	--

Holdings After Transaction: Common Stock — 15,672 shares (Direct); Restricted Stock Units — 15,008 shares (Direct)

Footnotes (1)

1. Each restricted stock unit represents the equivalent of one share of the Issuer's common stock. Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person. The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $17.5500 to $17.8850, inclusive. The reporting person undertakes to provide to Macy's, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to the Form 4. On March 28, 2024, the reporting person was granted 30,015 restricted stock units vesting in four equal installments beginning on the first anniversary of the grant date.

Key Figures

Shares sold for tax withholding: 3,051 shares Weighted average sale price: $17.7424 per share RSUs converted to common: 7,504 units/shares +2 more

5 metrics

Shares sold for tax withholding 3,051 shares Common stock sold at $17.7424 weighted average on March 30, 2026

Weighted average sale price $17.7424 per share Multiple transactions between $17.55 and $17.885 on March 30, 2026

RSUs converted to common 7,504 units/shares Restricted stock units exercised into common stock at $0.00 on March 28, 2026

Post-transaction holdings 15,672 shares Common stock directly owned after reported transactions

RSU grant size 30,015 restricted stock units Granted March 28, 2024, vesting in four equal annual installments

Key Terms

restricted stock unit, tax withholding obligations, weighted average price, derivative security, +1 more

5 terms

restricted stock unit financial

"Each restricted stock unit represents the equivalent of one share of the Issuer's common stock."

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

tax withholding obligations financial

"Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares"

weighted average price financial

"The price reported in Column 4 is the weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

derivative security financial

"Exercise or conversion of derivative security"

A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.

vesting financial

"granted 30,015 restricted stock units vesting in four equal installments"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bron Olivier

(Last) (First) (Middle)

C/O MACY'S, INC.

151 WEST 34TH STREET

(Street)

NEW YORK NEW YORK 10001

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Macy's, Inc. [ M ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, Bloomingdale's

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/28/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/28/2026		M		7,504	A	$0(1)	18,723	D
Common Stock	03/30/2026		S		3,051(2)	D	$17.7424(3)	15,672	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	03/28/2026		M			7,504	(4)	(4)	Common Stock	7,504	$0	15,008	D

Explanation of Responses:

1. Each restricted stock unit represents the equivalent of one share of the Issuer's common stock.

2. Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person.

3. The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions at prices ranging from $17.5500 to $17.8850, inclusive. The reporting person undertakes to provide to Macy's, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote to the Form 4.

4. On March 28, 2024, the reporting person was granted 30,015 restricted stock units vesting in four equal installments beginning on the first anniversary of the grant date.

Remarks:

	/s/ Steven R. Watts, as attorney-in-fact for Olivier Bron pursuant to a Power of Attorney	03/31/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Macy's (M) executive Olivier Bron report?

Olivier Bron reported RSU vesting and a small related share sale. 7,504 restricted stock units converted into common stock at $0.00 per share, and 3,051 shares were sold at a weighted average price of $17.7424 per share to cover tax withholding obligations.

Was Olivier Bron’s sale of Macy's (M) shares a discretionary trade?

No. The filing states the 3,051 Macy's shares sold were to cover tax withholding obligations upon RSU vesting and “do not represent a discretionary transaction.” This characterizes the sale as tax-driven rather than a voluntary open-market portfolio decision by the executive.

How many Macy's (M) shares does Olivier Bron hold after these transactions?

After the reported transactions, Olivier Bron directly holds 15,672 shares of Macy's common stock. This figure reflects his position following the RSU conversion of 7,504 shares and the tax-related sale of 3,051 shares disclosed in the Form 4 filing.

What are the terms of Olivier Bron’s Macy's (M) restricted stock unit grant?

On March 28, 2024, Olivier Bron was granted 30,015 restricted stock units. The grant vests in four equal installments beginning on the first anniversary of the grant date, and each restricted stock unit represents the equivalent of one share of Macy’s common stock.

At what price were Macy's (M) shares sold in Olivier Bron’s tax-related transaction?

The shares were sold at a weighted average price of $17.7424 per share. The filing notes multiple individual trades occurred within a price range from $17.55 to $17.885 per share, and detailed trade-by-trade information is available upon request from Macy’s or regulators.