Mattel director Noreena Hertz exercised previously granted Restricted Stock Units that were fully vested, converting 2,208 RSUs into 2,208 shares of Mattel common stock. To satisfy required taxes at settlement, 442 shares were automatically withheld at a price of $14.30 per share, leaving her with 1,766 shares held directly.
Mattel Inc — Schedule 13G/A amendment from The Vanguard Group. The filing states that, following an internal realignment effective January 12, 2026, The Vanguard Group reports zero shares beneficially owned in Mattel Inc. The filing explains subsidiaries and business divisions will report holdings separately in reliance on SEC Release No. 34-39538.
Mattel, Inc. files its annual report describing a global toy and family entertainment business built around brands like Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and Masters of the Universe. The company organizes operations into North America and International segments and pursues an IP‑driven, brand‑centric strategy across toys, content, digital games, and licensing.
Mattel highlights heavy seasonality around the holiday period and significant customer concentration, with Walmart, Target, and Amazon representing about 42% of 2025 worldwide net sales. International markets generated 44% of net sales. Advertising and promotion spending was $522.0 million in 2025, or 9.8% of net sales.
Manufacturing relies on company‑owned and third‑party plants in countries including China, Vietnam, Indonesia, Malaysia, Mexico, and Thailand. As of December 31, 2025, Mattel employed about 31,000 people in 34 countries. The report devotes substantial space to risk factors, including shifting consumer tastes, intense competition (including private‑label toys and digital entertainment), supply‑chain disruptions, tariffs and trade policy changes, AI‑related regulatory and ethical challenges, climate and sustainability regulations, and financial risks such as cost inflation, currency movements, and reliance on large retail customers.
EdgePoint Investment Group Inc., an Ontario-based investment adviser, reported beneficial ownership of 47,341,242 shares of Mattel, Inc. common stock as of 12/31/2025, representing 15.23% of the outstanding class.
EdgePoint has sole voting and dispositive power over 33,463,425 shares and shared voting and dispositive power over 13,877,817 shares, held for private investment funds and mutual fund trusts it manages. EdgePoint certifies the position is held in the ordinary course of business and not for the purpose of changing or influencing control of Mattel.
Mattel Chairman & CEO Ynon Kreiz reported an open-market purchase of 65,000 shares of common stock of Mattel Inc. on February 12, 2026 at a weighted-average price of $15.5277 per share. Following this transaction, he directly owns 1,794,217 shares.
The filing notes the trade was executed in multiple lots at prices ranging from $15.33 to $15.655, with the disclosed price reflecting the weighted-average purchase price.
Mattel executive Steve Totzke, President and Chief Commercial Officer, received a 65,773-share grant of common stock on February 9, 2026. On the same date, 26,709 shares were automatically withheld at $21.54 per share to cover taxes. He now holds 177,467 shares directly and 19,099 shares in a 401(k) plan, with that plan position valued at $411,383.78 as of February 10, 2026.
Kreiz Ynon reported multiple insider transaction types in a Form 4 filing for MAT. The filing lists transactions totaling 765,269 shares at a weighted average price of $21.54 per share. Following the reported transactions, holdings were 1,729,217 shares.
Mattel, Inc. executive Roberto Jacobo Isaias Zanatta reported stock-based compensation activity involving the company’s common stock. On February 9, 2026, he acquired 46,042 shares of common stock at $0 per share in a grant or award transaction, increasing his direct holdings to 177,757 shares immediately after that grant.
On the same date, 16,728 shares at $21.54 per share were disposed of in a transaction coded “F,” representing shares automatically withheld to cover required tax withholding, as explained in the footnote. After this tax-withholding disposition, he directly owned 161,029 shares of Mattel common stock.
Mattel Inc. executive equity activity: Yoon J. Hugh, SVP & Corporate Controller of Mattel Inc., reported equity transactions in company common stock. On February 9, 2026, Hugh acquired 6,976 shares of common stock at $0 as a grant or award, increasing her direct holdings. On the same date, 2,825 shares were automatically withheld at $21.54 per share to satisfy required tax withholding, as noted in the footnote. After these transactions, Hugh directly owned 30,366 shares of Mattel common stock.
Mattel, Inc. executive Jonathan Anschell, EVP Chief Legal Officer & Secretary, reported two stock transactions on February 9, 2026. He received a grant of 42,753 shares of common stock at $0 per share as a stock award. In a separate transaction, 15,560 shares of common stock were withheld at $21.54 per share to cover required tax withholding, as noted in the footnote.
After these transactions, Anschell directly beneficially owned 105,626 shares of Mattel common stock. The filing reflects compensation-related equity awards and associated tax withholding rather than open-market buying or selling.