Welcome to our dedicated page for Mediaalpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha (NASDAQ: MAX) earns revenue only when an insurer gains a policyholder, so its SEC paperwork is packed with bid-price data, traffic acquisition costs and carrier concentration metrics—details investors can’t afford to miss. From shifts in publisher supply disclosed in an 8-K material events explained to granular segment margins buried in the annual report, every filing matters.
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MediaAlpha, Inc. shareholder Steven Yi filed a Rule 144 notice to sell 24,000 common shares, with an aggregate market value of $302,412, through Charles Schwab on the NYSE around 12/01/2025. The filing notes 56,868,573 MediaAlpha shares outstanding. These shares come from restricted stock that vested on 02/15/2025 and 11/15/2025 as equity compensation, in blocks of 11,836 and 12,164 shares.
Over the prior three months, Yi sold several 8,000‑share blocks of MediaAlpha stock on 11/17, 11/18, 11/19, 11/24, 11/25, and 11/26/2025, with individual gross proceeds such as $98,516 and $99,853. By signing the notice, Yi represents that he is not aware of undisclosed material adverse information about MediaAlpha’s current or prospective operations.
MediaAlpha, Inc. insider plans to sell 36,300 common shares of MAX under Rule 144. The shares are to be sold through Charles Schwab & Co., Inc. on or around 12/01/2025 on the NYSE, based on an aggregate market value of $457,576.00. MediaAlpha had 56,868,573 common shares outstanding at the time stated. The notice shows the seller acquired 16,200 shares on 11/15/2025 through a restricted stock lapse classified as equity compensation and 20,100 shares on 07/30/2021 via a capital contribution. Over the prior three months, the same seller reported multiple 12,100-share sales of MediaAlpha securities on dates in November 2025, each with disclosed gross proceeds.
MediaAlpha, Inc. (MAX)11/24/2025, 11/25/2025, and 11/26/2025, the reporting person sold blocks of Class A common stock in both direct and indirect accounts under a pre-arranged Rule 10b5-1 trading plan put in place to cover taxes from the vesting of restricted stock units (RSUs).
Directly held Class A shares were sold in amounts of 5,400 shares on each of the three days at weighted-average prices disclosed for each date, leaving 1,095,448 Class A shares held directly after the reported transactions. Indirectly, through O.N.E. Holdings, LLC, the reporting person sold 6,700 shares on each of the three days, with indirect holdings of 1,663,320 Class A shares remaining.
MediaAlpha, Inc. (MAX) reported insider stock sales by a senior executive and director. The reporting person, identified in the remarks as the company’s Chief Executive Officer, President, and Co-Founder, sold 8,000 shares of Class A common stock on each of 11/24/2025, 11/25/2025, and 11/26/2025. The weighted-average sale prices were $11.8762, $11.9847, and $12.4816, respectively, across multiple trades each day. After these transactions, the executive beneficially owned 2,951,330 Class A shares, held directly. The filing notes that these sales were effected under a previously adopted Rule 10b5-1 trading plan to cover taxes from the vesting of restricted stock units (RSUs).
MediaAlpha, Inc. (MAX)24,000 shares of common stock through Charles Schwab & Co., Inc., with an approximate sale date of November 24, 2025 on the NYSE. The filing lists an aggregate market value of $285,029.00 for these shares and notes that 56,868,573 shares of common stock were outstanding.
The shares to be sold were acquired on February 15, 2025 via a restricted stock lapse from MediaAlpha, Inc. as equity compensation, in the same 24,000-share amount. The notice also reports that during the prior three months, Yi sold three blocks of 8,000 shares each on November 17, 18, and 19, 2025, for gross proceeds of $98,516.00, $94,766.00, and $93,755.00, respectively.
MediaAlpha, Inc. (MAX) had a holder file a Form 144 indicating an intention to sell 36,300 common shares through Charles Schwab & Co., Inc. on the NYSE, with an approximate sale date of 11/24/2025. The filing lists 56,868,573 common shares outstanding, providing context for the size of the planned sale.
The securities to be sold were acquired via a restricted stock lapse for 16,200 shares on 11/15/2025 as equity compensation and a capital contribution for 20,100 shares on 07/30/2021. The same holder, Eugene Nonko, previously sold 12,100 shares on each of 11/17/2025, 11/18/2025, and 11/19/2025, with gross proceeds of
MediaAlpha, Inc. (MAX)
On the same date, the company automatically withheld 2,576, 2,921, 2,542 and 5,224 shares of Class A Common Stock at $12.42 per share to cover tax obligations related to RSU settlements. After these transactions, Coyne beneficially owned 446,783 shares of Class A Common Stock directly.
MediaAlpha, Inc. (MAX) disclosed that a senior executive and director sold shares of Class A common stock over three consecutive days under a pre-arranged Rule 10b5-1 trading plan. On November 17, 2025, the reporting person sold 8,000 shares at a weighted-average price of $12.3145 per share, followed by another 8,000 shares on November 18, 2025 at a weighted-average price of $11.8457, and 8,000 shares on November 19, 2025 at a weighted-average price of $11.7193.
The filing states these sales were made to cover taxes arising from the vesting of restricted stock units (RSUs). After the reported transactions, the executive beneficially owned 2,975,330 shares of Class A common stock directly. The use of a Rule 10b5-1 trading plan indicates the trades were scheduled in advance under a structured program.
MediaAlpha, Inc. (MAX) director reported automatic sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan. On November 17, 18 and 19, 2025, the reporting person sold 5,400 shares per day directly and 6,700 shares per day indirectly through O.N.E. Holdings, LLC at weighted-average prices between $11.49 and $12.49 per share. The plan was adopted to cover taxes from the vesting of restricted stock units. Following these transactions, the reporting person beneficially owned 1,111,648 Class A shares directly and 1,683,420 Class A shares indirectly via O.N.E. Holdings, LLC.
MediaAlpha, Inc. (MAX) reported an insider equity transaction by its Chief Executive Officer, President and co-founder, who is also a director. On 11/15/2025, 18,294 Restricted Stock Units (RSUs) were converted into an equal number of shares of Class A Common Stock at an exercise price of $0, reflecting the vesting of previously granted equity awards rather than an open-market purchase. Following this transaction, the reporting person beneficially owned 2,999,330 shares of Class A Common Stock in direct ownership. The RSU award vests over time, with one sixteenth having vested on May 15, 2022 and the remainder vesting in equal quarterly installments through February 15, 2026, subject to continued employment.
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