MediaAlpha (MAX) Form 144 lists multiple equity dispositions

MediaAlpha, Inc. reported multiple Form 144 sale notices covering restricted stock lapses and equity compensation items.

Rhea-AI Filing Summary

MediaAlpha, Inc. reported multiple Form 144 sale notices covering restricted stock lapses and equity compensation items. The excerpt lists individual sales by Steven Yi between 04/01/2026 and 06/16/2026, with per‑trade share counts and dollar proceeds disclosed for each transaction.

Insights

Securities Compliance Attorney

Rule 144 notices list multiple dispositions tied to restricted stock lapse and compensation-related shares.

These entries show a sequence of reported dispositions by a single holder, with individual trades dated between 04/01/2026 and 06/16/2026. Each row supplies share counts and gross proceeds for the specific trade.

The filings are procedural disclosure of restricted/shareholder sales; cash‑flow treatment and any trading plan references are not included in the excerpt. Subsequent filings may provide additional context about holding periods or exemptions relied upon.

Key Figures

Example trade - 04/27/2026: 33,663 shares Example trade - 04/29/2026: 26,739 shares Example trade - 06/16/2026: 24,000 shares +2 more

5 metrics

Example trade - 04/27/2026 33,663 shares proceeds $336,238.00 on 04/27/2026

Example trade - 04/29/2026 26,739 shares proceeds $267,289.00 on 04/29/2026

Example trade - 06/16/2026 24,000 shares proceeds $240,176.00 on 06/16/2026

Restricted stock lapse entries 75,883 shares listed with date 10/30/2021 (security context row)

Restricted stock lapse entries (2) 20,117 shares listed with date 08/15/2024 (security context row)

Key Terms

Restricted Stock Lapse, Equity Compensation, Securities Sold During The Past 3 Months

3 terms

Restricted Stock Lapse financial

"Restricted Stock Lapse | MediaAlpha, Inc. | 10/30/2021"

Equity Compensation financial

"Equity Compensation Common | 08/15/2024 | Restricted Stock Lapse"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

Securities Sold During The Past 3 Months regulatory

"144: Securities Sold During The Past 3 Months"

FAQ

What does the MediaAlpha (MAX) Form 144 excerpt show?

It lists multiple reported dispositions of equity by Steven Yi, including share counts and gross proceeds for trades dated 04/01/2026 through 06/16/2026. The entries are sale notices tied to restricted stock lapses and equity compensation.

How many shares and proceeds are shown for the largest single trade?

The excerpt shows a largest single trade of 33,663 shares with proceeds of $336,238.00 on 04/27/2026. Each trade row includes the share count and corresponding dollar amount.

Are these Form 144 entries the same as SEC Form 4 insider filings?

No. These are Rule 144 sale notices reporting the intended sale of restricted or control securities; they are distinct from Form 4 (insider transaction reports) and serve a different disclosure purpose.

Do these entries state the reason for each sale?

Each listed security row references Restricted Stock Lapse or Equity Compensation as the security category, indicating the dispositions relate to compensation vesting or lapse events rather than an explicit trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 07/01/2026 - 05:01 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001829946
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Yi Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	96000	1238671.00	54062155	07/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/30/2021	Restricted Stock Lapse	MediaAlpha, Inc.			75883	10/30/2021	Equity Compensation
Common	08/15/2024	Restricted Stock Lapse	MediaAlpha, Inc.			20117	08/15/2024	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/01/2026	4000	36587.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/06/2026	4000	37365.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/07/2026	4000	37843.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/08/2026	4000	39128.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/13/2026	4000	36279.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/14/2026	4000	37881.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/15/2026	4000	38732.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	28543	287013.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	16047	161670.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/22/2026	4000	39503.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	33663	336238.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	6565	65650.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	26739	267289.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	05/04/2026	4000	36200.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	05/05/2026	4000	35720.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	05/06/2026	4000	36545.00
Steven Yi 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/16/2026	24000	240176.00

144: Remarks and Signature

Remarks
Date of Notice	07/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Steven Yi
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)