MediaAlpha insider lists multiple share sales on Form 144

MediaAlpha, Inc. reported proposed open-market sales by Eugene Nonko on a Form 144.

Rhea-AI Filing Summary

MediaAlpha, Inc. reported proposed open-market sales by Eugene Nonko on a Form 144. The filing lists multiple sale dates from 01/20/2026 through 03/17/2026

The entries show repeated transfers of 12,100 shares on many dates and larger blocks including 108,003 shares for $1,080,792 on 03/02/2026 and 25,097 shares for $251,030 on 02/25/2026. The transactions are reported against MediaAlpha common stock and indicate equity compensation / RSU origins for some shares.

Insights

Securities Compliance Analyst

Form 144 lists proposed affiliate sales and dates; it is a reporting notice, not a confirmation of completed trades.

Form 144 is a statutory notice of proposed sale by an affiliate. The entries here identify specific share quantities and dollar amounts tied to dates from 01/20/2026 to 03/17/2026

Whether shares were actually sold and cleared depends on brokerage execution and Rule 144 conditions; subsequent filings (Form 4 or broker records) would show settled transfers.

Key Figures

Large reported block: 108,003 shares Reported block: 25,097 shares Repeated lot size: 12,100 shares +2 more

5 metrics

Large reported block 108,003 shares 03/02/2026; proceeds listed $1,080,792

Reported block 25,097 shares 02/25/2026; proceeds listed $251,030

Repeated lot size 12,100 shares Multiple dates (e.g., 01/20/2026; amounts vary by date)

Single small block 4,107 shares 03/09/2026; proceeds listed $41,070

RSU/compensation date 04/30/2022 Securities section notes 'Capital Contribution / RSU - See Remarks'

Key Terms

Form 144, RSU, Equity Compensation

3 terms

Form 144 regulatory

"lists proposed sales by Eugene Nonko on specific dates"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

RSU financial

"Capital Contribution / RSU - See Remarks"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

Equity Compensation financial

"NA / Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does MediaAlpha (MAX) Form 144 disclose?

It discloses proposed sales by affiliate Eugene Nonko, listing multiple dates and share amounts between 01/20/2026 and 03/17/2026. The filing lists specific share quantities and dollar amounts for each date, including a block of 108,003 shares on 03/02/2026.

Did MediaAlpha (MAX) report completed sales or just proposed sales?

Form 144 is a notice of proposed sales by an affiliate; it does not confirm settlement. Completion is determined by brokerage execution and later filings such as Form 4 or broker confirmations, which are not included in this excerpt.

How many shares did Eugene Nonko report on 03/02/2026 for MediaAlpha (MAX)?

The filing shows a reported sale entry of 108,003 shares for $1,080,792 on 03/02/2026. This line appears as the largest single-date block in the provided excerpt.

Are the reported shares from equity compensation for MediaAlpha (MAX)?

The excerpt notes 'Capital Contribution / RSU' and 'Equity Compensation' in the securities section, indicating some reported shares originated from RSUs or compensation arrangements. The filing links specific lots to equity compensation on 04/30/2022.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/20/2026 - 05:10 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001830016
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Nonko Eugene
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	254100	2552435.00	56207408	04/20/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2022	Capital Contribution / RSU - See Remarks	MediaAlpha, Inc.			254100	04/30/2022	NA / Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	01/20/2026	12100	135624.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	01/21/2026	12100	133331.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	01/22/2026	12100	135534.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	01/26/2026	12100	131391.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	01/27/2026	12100	127265.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	01/28/2026	12100	129957.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	02/02/2026	12100	125288.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	02/03/2026	12100	121755.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	02/25/2026	25097	251030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/02/2026	108003	1080792.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/03/2026	12100	121577.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/04/2026	12100	121207.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/09/2026	4107	41070.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/16/2026	2902	29030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/17/2026	2303	23030.00

144: Remarks and Signature

Remarks	Shares covered by this filing are being sold by Eugene Nonko & O.N.E HOLDINGS LLC, were acquired and paid for from 4/30/2022 through 02/15/2026 and may be sold over various dates.
Date of Notice	04/20/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/13/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Eugene Nonko
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)