MediaAlpha officer plans sale of 13K shares

MediaAlpha officer Keith Cramer filed a Rule 144 notice to sell 13,000 shares of MAX common stock, following several similar sales in recent months.

Available on EDGAR 09/15/2026 - 04:14 PM EDT Accepted by SEC EDGAR 09/15/2026 - 04:13 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

MediaAlpha, Inc. (MAX) is the issuer for a planned sale of its common stock reported under Rule 144 by officer Keith Cramer. The notice covers a proposed sale of 13,000 shares of common stock held at Charles Schwab & Co., Inc., with an aggregate market value of $149,422.00 as of September 15, 2026, listed on the NYSE.

The shares to be sold arise from a restricted stock lapse dated August 15, 2026 and are characterized as equity compensation. The filing also lists prior sales of 13,000 shares each of MediaAlpha common stock on June 15, 2026, July 15, 2026, and August 17, 2026 by Keith Cramer, with stated proceeds for each transaction.

Key Figures

Shares proposed to be sold: 13,000 shares Aggregate market value of proposed sale: $149,422.00 Shares sold June 15, 2026: 13,000 shares +2 more

5 metrics

Shares proposed to be sold 13,000 shares Common stock to be sold under Rule 144 by Keith Cramer

Aggregate market value of proposed sale $149,422.00 Value of 13,000 shares as of September 15, 2026

Shares sold June 15, 2026 13,000 shares MediaAlpha common stock sold by Keith Cramer for $123,110.00

Shares sold July 15, 2026 13,000 shares MediaAlpha common stock sold by Keith Cramer for $184,495.00

Shares sold August 17, 2026 13,000 shares MediaAlpha common stock sold by Keith Cramer for $165,924.00

Key Terms

Rule 144, Restricted Stock Lapse, Equity Compensation

3 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Lapse financial

"Common | 08/15/2026 | Restricted Stock Lapse | MediaAlpha, Inc."

Equity Compensation financial

"08/15/2026 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does MediaAlpha (MAX) officer Keith Cramer disclose in this Form 144?

He files a Rule 144 notice for a proposed sale of 13,000 shares of MediaAlpha common stock. The shares are held at Charles Schwab & Co., Inc. and stem from a restricted stock lapse on August 15, 2026 classified as equity compensation.

How many MediaAlpha (MAX) shares are proposed to be sold under this Rule 144 filing?

The filing identifies a proposed sale of 13,000 shares of MediaAlpha, Inc. common stock. These shares are listed on the NYSE and are associated with equity compensation that vested on August 15, 2026.

What is the stated market value of the MediaAlpha (MAX) shares in this Form 144?

The 13,000 shares of MediaAlpha common stock covered by the notice have an aggregate market value of $149,422.00 as of September 15, 2026, according to the Rule 144 disclosure.

What prior MediaAlpha (MAX) share sales by Keith Cramer are disclosed?

The filing lists three earlier sales by Keith Cramer: 13,000 shares on June 15, 2026 for $123,110.00, 13,000 shares on July 15, 2026 for $184,495.00, and 13,000 shares on August 17, 2026 for $165,924.00.

What is the source of the MediaAlpha (MAX) shares being sold under Rule 144?

The shares to be sold are identified as arising from a Restricted Stock Lapse on August 15, 2026 and are categorized as Equity Compensation in the Rule 144 securities-to-be-sold section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001829989
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	MediaAlpha, Inc.
SEC File Number	001-39671
Address of Issuer	700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CALIFORNIA 90017
Phone	619-393-9368
Name of Person for Whose Account the Securities are To Be Sold	Cramer Keith
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	13000	149422.00	52975711	09/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2026	Restricted Stock Lapse	MediaAlpha, Inc.			13000	08/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Keith Cramer 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	06/15/2026	13000	123110.00
Keith Cramer 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	07/15/2026	13000	184495.00
Keith Cramer 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc.	08/17/2026	13000	165924.00

144: Remarks and Signature

Remarks
Date of Notice	09/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/05/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Keith Cramer
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)