Eugene Nonko sells MediaAlpha shares (NASDAQ: MAX)

Rhea-AI Filing Summary

Eugene Nonko reported multiple sales of MediaAlpha, Inc. common stock via Form 144. The filing lists transactions on 04/20/2026, 04/21/2026, 04/27/2026, 04/28/2026, 04/29/2026, 06/10/2026, 06/16/2026, and 06/17/2026 with individual share lots such as 74,373 shares and 23,202 shares recorded. The entries identify sale quantities and corresponding dollar amounts for each lot as presented in the filing.

Insights

Insider Transactions Analyst

Reported sales by an associated holder across multiple dates; filing lists share counts and sale proceeds.

The filing lists discrete sale lots including 74,373 shares for $774,285 on 04/20/2026 and other dated lots through 06/17/2026. Each row pairs a share count with a dollar amount, consistent with disposition entries reported for a Form 144.

Cash‑flow treatment and whether transactions were block trades or ordinary brokerage sales are not specified in the excerpt. Subsequent SEC filings or broker confirmations would show execution method and final settlement details.

Key Figures

Sale lot: 74,373 shares Proceeds (lot): $774,285 Sale lot: 23,202 shares +5 more

8 metrics

Sale lot 74,373 shares 04/20/2026

Proceeds (lot) $774,285 04/20/2026

Sale lot 23,202 shares 06/10/2026

Proceeds (lot) $232,049 06/10/2026

Sale lot 15,468 shares 06/16/2026

Proceeds (lot) $154,698 06/16/2026

Sale lot 7,734 shares 06/17/2026

Proceeds (lot) $77,388 06/17/2026

Key Terms

Form 144, Restricted Stock Lapse, Capital Contribution

3 terms

Form 144 regulatory

"144: Securities Sold During The Past 3 Months"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Lapse financial

"Restricted Stock Lapse | MediaAlpha, Inc."

Capital Contribution financial

"04/30/2022 | Capital Contribution | MediaAlpha, Inc."

An owner or investor putting money or assets into a company to fund operations, growth, or shore up the balance sheet rather than lending it as a loan. Think of it like a homeowner investing cash to renovate a house: it strengthens the property’s value and changes how future gains are shared. For investors, capital contributions affect company stability, ownership stakes and potential returns.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	23202	234997.00	54062155	06/22/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2022	Capital Contribution	MediaAlpha, Inc.			20001	04/30/2022	NA
Common	08/15/2023	Restricted Stock Lapse	MediaAlpha, Inc.			2105	08/15/2023	Equity Compensation
Common	05/15/2026	Restricted Stock Lapse	MediaAlpha, Inc.			1096	05/15/2026	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	74373	774285.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	37446	377327.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	55485	104016.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	7153	71533.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	52494	525317.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/10/2026	23202	232049.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/16/2026	15468	154698.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	06/17/2026	7734	77388.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did Eugene Nonko file in the Form 144 for MAX?

He reported multiple dispositions of MediaAlpha common stock on specific dates. The filing lists dated lots with share counts and corresponding dollar amounts, including 74,373 shares on 04/20/2026 for $774,285 and later dated lots through 06/17/2026.

How many shares were sold on the largest lot in the filing?

The largest single lot shown is 74,373 shares sold on 04/20/2026. The filing pairs that share count with a reported proceeds figure of $774,285 in the same row of the excerpt.

Do the Form 144 entries state how the sales were executed?

No, the excerpt lists share counts and dollar amounts but does not describe execution method. The filing shows dated lots and proceeds; it does not specify whether sales were block trades, agency trades, or otherwise.

Are the reported proceeds received by the company or by selling holders?

Proceeds are reported in connection with the selling holder's dispositions. The excerpt attributes share lots and dollar amounts to Eugene Nonko; it does not indicate any proceeds were paid to the issuer.