MediaAlpha (MAX) affiliate files Form 144 reporting multiple planned sales

Rhea-AI Filing Summary

MediaAlpha, Inc. affiliate filed a Form 144 reporting proposed sales of Common Stock by an affiliate. The filing lists multiple recent transactions by Eugene Nonko with specific trade dates, share counts and dollar amounts, and notes RSU/capital-contribution origin for certain shares.

Insights

Securities Attorney

Form 144 notifies the SEC of proposed affiliate sales; it is a disclosure, not a completion.

Form 144 provides notice that an affiliate plans to sell restricted or control securities; it does not confirm execution. The excerpt lists multiple dated entries showing shares and gross dollar amounts tied to Eugene Nonko.

Timing and final proceeds depend on subsequent transactions and any applicable resale restrictions; subsequent filings would show completed sales.

Key Figures

Form type: Form 144 04/20/2026 sale entry: 74,373 shares 04/21/2026 sale entry: 37,446 shares +2 more

5 metrics

Form type Form 144 Notice of proposed resale

04/20/2026 sale entry 74,373 shares listed with $774,285.00

04/21/2026 sale entry 37,446 shares listed with $377,327.00

04/27/2026 sale entry 55,485 shares listed with $104,016.00

Securities origin RSU / Capital Contribution noted for certain Common shares (04/30/2022)

Key Terms

Form 144, RSU, Securities To Be Sold

3 terms

Form 144 regulatory

"Form 144 reporting proposed sales of Common Stock"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

RSU financial

"Capital Contribution / RSU - See Remarks"

Restricted stock units (RSUs) are a form of company shares given to employees as part of their compensation, usually with certain restrictions or conditions, such as remaining with the company for a set period. When these restrictions lift, employees receive actual shares that they can sell or hold. For investors, RSUs can impact a company's stock supply and reflect the company's commitment to attracting and retaining talent.

Securities To Be Sold regulatory

"Securities To Be Sold Common 04/30/2022 Capital Contribution / RSU"

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	23202	232049.00	54062155	06/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/30/2022	Capital Contribution / RSU - See Remarks	MediaAlpha, Inc.			23202	04/30/2022	NA / Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/16/2026	2902	29030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	03/17/2026	2303	23030.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/20/2026	74373	774285.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/21/2026	37446	377327.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/27/2026	55485	104016.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/28/2026	7153	71533.00
Eugene Nonko 700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017	MediaAlpha, Inc	04/29/2026	52494	525317.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does MediaAlpha's Form 144 filing mean for MAX shareholders?

It notifies the SEC of proposed affiliate sales; it is a disclosure of intent rather than a completed sale. The filing lists dated transactions and amounts by Eugene Nonko that indicate planned or recent dispositions of Common Stock under resale/RSU-related entries.

Who is the reported seller in the MAX Form 144 and what holdings are listed?

The reported seller is Eugene Nonko. The filing lists multiple dated entries showing share counts and corresponding dollar amounts for Common Stock, and notes certain shares originated from RSU/capital contribution sources.

Do the entries in the Form 144 confirm completed sales for MAX (MediaAlpha)?

No; Form 144 is a notice of proposed resale by an affiliate and may list recent transactions. Completed sales are confirmed in subsequent trade reports or filings; this form itself is a disclosure of proposed or planned dispositions.

Where can investors find the amounts and dates cited in the MAX Form 144?

The filing text lists specific trade dates and figures for each row. Examples include 04/20/2026 showing 74,373 shares with $774,285.00, and 04/21/2026 showing 37,446 shares with $377,327.00.