STOCK TITAN

[Form 4] MediaAlpha, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Positive)
Form Type
4
Rhea-AI Filing Summary

Kathy P. Vrabeck, identified as a director of MediaAlpha, Inc. (MAX), acquired 31,000 shares of Class A common stock on 08/12/2025 at a weighted-average price of $9.5992 per share. After the purchase she directly beneficially owned 129,657 shares.

The filing notes the purchases occurred at prices ranging from $9.3795 to $9.78 per share and states the reporting person will provide a breakdown of the number of shares bought at each separate price upon request. The transaction is reported on a Form 4 as an acquisition.

Kathy P. Vrabeck, identificata come direttrice di MediaAlpha, Inc. (MAX), ha acquistato 31,000 azioni ordinarie di Classe A il 08/12/2025 a un prezzo medio ponderato di $9.5992 per azione. Dopo l'acquisto deteneva direttamente e a titolo beneficiario 129,657 azioni.

La comunicazione segnala che gli acquisti sono avvenuti a prezzi compresi tra $9.3795 e $9.78 per azione e precisa che la persona che effettua la segnalazione fornirà, su richiesta, la ripartizione del numero di azioni acquistate a ciascun prezzo. La transazione è riportata su un Form 4 come acquisizione.

Kathy P. Vrabeck, identificada como directora de MediaAlpha, Inc. (MAX), adquirió 31,000 acciones ordinarias Clase A el 08/12/2025 a un precio medio ponderado de $9.5992 por acción. Tras la compra, poseía directamente y a título beneficiario 129,657 acciones.

El expediente señala que las compras se realizaron a precios que oscilan entre $9.3795 y $9.78 por acción y afirma que la persona informante facilitará, a petición, el desglose del número de acciones compradas a cada precio. La operación se informa en un Form 4 como una adquisición.

Kathy P. Vrabeck는 MediaAlpha, Inc. (MAX)의 이사로 확인되며, 08/12/202531,000주의 클래스 A 보통주를 주당 가중평균 $9.5992에 취득했습니다. 매수 후 직접적으로 실질적 수익권을 보유한 주식 수는 129,657주였습니다.

신고서에는 매수가 주당 $9.3795에서 $9.78 사이의 가격으로 이루어졌으며, 신고인이 요청 시 각 가격별로 매수한 주식 수의 내역을 제공할 것이라고 명시되어 있습니다. 이 거래는 인수로서 Form 4에 보고되었습니다.

Kathy P. Vrabeck, identifiée comme directrice de MediaAlpha, Inc. (MAX), a acquis 31,000 actions ordinaires de catégorie A le 08/12/2025 au prix moyen pondéré de $9.5992 par action. Après l'achat, elle détenait directement et à titre bénéficiaire 129,657 actions.

Le dépôt indique que les achats ont été effectués à des prix compris entre $9.3795 et $9.78 par action et précise que la personne déclarant fournira, sur demande, la ventilation du nombre d'actions achetées à chaque prix distinct. La transaction est déclarée sur un Form 4 comme une acquisition.

Kathy P. Vrabeck, als Direktorin von MediaAlpha, Inc. (MAX) geführt, erwarb am 08/12/2025 31,000 Aktien der Klasse A zu einem gewichteten Durchschnittspreis von $9.5992 pro Aktie. Nach dem Kauf besaß sie unmittelbar und begünstigt 129,657 Aktien.

Die Einreichung weist darauf hin, dass die Käufe zu Preisen zwischen $9.3795 und $9.78 pro Aktie stattfanden, und erklärt, dass die meldende Person auf Anfrage eine Aufschlüsselung der Anzahl der zu jedem einzelnen Preis gekauften Aktien bereitstellen wird. Die Transaktion wird in einem Form 4 als Erwerb gemeldet.

Positive
  • Director purchase: Kathy P. Vrabeck acquired 31,000 Class A shares, showing insider buying activity.
  • Increased direct ownership: Direct beneficial ownership rose to 129,657 shares following the transaction.
  • Price transparency: Filing discloses a weighted-average price of $9.5992 and a purchase price range of $9.3795 to $9.78.
Negative
  • None.

Insights

TL;DR: Director purchased 31,000 Class A shares at a weighted-average $9.5992, raising direct holdings to 129,657 shares.

This Form 4 documents a straightforward insider purchase by a company director. The filing lists a weighted-average purchase price and a price range of individual trades, but does not include the per-trade breakdown in the text; that detail is available on request. Without context on the director's historical buying or the company's outstanding share count, the market impact cannot be determined from this filing alone.

TL;DR: Routine reporting of a director's direct acquisition of company stock; disclosure includes aggregate amounts and a price range.

The disclosure meets standard Section 16 reporting: it identifies the reporting person, role (director), transaction type (acquisition), aggregate shares bought, weighted-average price, and resulting direct beneficial ownership. The note that the reporter will provide a per-price breakdown on request addresses transparency but the filing itself omits per-lot details.

Kathy P. Vrabeck, identificata come direttrice di MediaAlpha, Inc. (MAX), ha acquistato 31,000 azioni ordinarie di Classe A il 08/12/2025 a un prezzo medio ponderato di $9.5992 per azione. Dopo l'acquisto deteneva direttamente e a titolo beneficiario 129,657 azioni.

La comunicazione segnala che gli acquisti sono avvenuti a prezzi compresi tra $9.3795 e $9.78 per azione e precisa che la persona che effettua la segnalazione fornirà, su richiesta, la ripartizione del numero di azioni acquistate a ciascun prezzo. La transazione è riportata su un Form 4 come acquisizione.

Kathy P. Vrabeck, identificada como directora de MediaAlpha, Inc. (MAX), adquirió 31,000 acciones ordinarias Clase A el 08/12/2025 a un precio medio ponderado de $9.5992 por acción. Tras la compra, poseía directamente y a título beneficiario 129,657 acciones.

El expediente señala que las compras se realizaron a precios que oscilan entre $9.3795 y $9.78 por acción y afirma que la persona informante facilitará, a petición, el desglose del número de acciones compradas a cada precio. La operación se informa en un Form 4 como una adquisición.

Kathy P. Vrabeck는 MediaAlpha, Inc. (MAX)의 이사로 확인되며, 08/12/202531,000주의 클래스 A 보통주를 주당 가중평균 $9.5992에 취득했습니다. 매수 후 직접적으로 실질적 수익권을 보유한 주식 수는 129,657주였습니다.

신고서에는 매수가 주당 $9.3795에서 $9.78 사이의 가격으로 이루어졌으며, 신고인이 요청 시 각 가격별로 매수한 주식 수의 내역을 제공할 것이라고 명시되어 있습니다. 이 거래는 인수로서 Form 4에 보고되었습니다.

Kathy P. Vrabeck, identifiée comme directrice de MediaAlpha, Inc. (MAX), a acquis 31,000 actions ordinaires de catégorie A le 08/12/2025 au prix moyen pondéré de $9.5992 par action. Après l'achat, elle détenait directement et à titre bénéficiaire 129,657 actions.

Le dépôt indique que les achats ont été effectués à des prix compris entre $9.3795 et $9.78 par action et précise que la personne déclarant fournira, sur demande, la ventilation du nombre d'actions achetées à chaque prix distinct. La transaction est déclarée sur un Form 4 comme une acquisition.

Kathy P. Vrabeck, als Direktorin von MediaAlpha, Inc. (MAX) geführt, erwarb am 08/12/2025 31,000 Aktien der Klasse A zu einem gewichteten Durchschnittspreis von $9.5992 pro Aktie. Nach dem Kauf besaß sie unmittelbar und begünstigt 129,657 Aktien.

Die Einreichung weist darauf hin, dass die Käufe zu Preisen zwischen $9.3795 und $9.78 pro Aktie stattfanden, und erklärt, dass die meldende Person auf Anfrage eine Aufschlüsselung der Anzahl der zu jedem einzelnen Preis gekauften Aktien bereitstellen wird. Die Transaktion wird in einem Form 4 als Erwerb gemeldet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
VRABECK KATHY P

(Last) (First) (Middle)
C/O MEDIAALPHA, INC.
700 SOUTH FLOWER STREET, SUITE 640

(Street)
LOS ANGELES CA 90017

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
MediaAlpha, Inc. [ MAX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/12/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/12/2025 P 31,000 A $9.5992(1) 129,657 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Reflects the weighted-average purchase price for shares bought in multiple transactions at prices ranging from $9.3795 to $9.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares purchased at each separate price.
Remarks:
/s/ Jeffrey B. Coyne 08/13/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Kathy P. Vrabeck report for MediaAlpha (MAX)?

The Form 4 reports that Kathy P. Vrabeck (a director) acquired 31,000 Class A shares of MediaAlpha (MAX).

When was the reported transaction for MAX executed?

The earliest transaction date reported is 08/12/2025.

At what price did the insider buy MAX shares?

The filing shows a weighted-average purchase price of $9.5992 and a reported price range of $9.3795 to $9.78 per share.

How many MAX shares does the reporting person own after the purchase?

After the reported transactions the reporting person directly beneficially owned 129,657 shares.

Does the Form 4 provide a per-trade breakdown of the purchase prices?

The filing states the purchases were at multiple prices and that the reporting person will provide a full breakdown on request; the per-trade breakdown is not included in the Form 4 itself.
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