Welcome to our dedicated page for MediaAlpha SEC filings (Ticker: MAX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
MediaAlpha, Inc. filings document the operating results, governance structure and capital actions of a public insurance-technology marketplace company. Current reports furnish quarterly and annual financial releases, outlook materials, investor supplements and reconciliations for non-GAAP measures used in the company's disclosures.
The filing record also covers credit arrangements involving QuoteLab, LLC and QL Holdings LLC, share repurchase authorization, annual meeting voting results, Class A and Class B common stock voting matters, director elections and departures, executive compensation arrangements, by-law amendments, auditor ratification and proxy-statement governance disclosures.
MediaAlpha, Inc. has filed a Form 144 notice for the potential sale of 5,000 shares of its common stock through broker Charles Schwab & Co., Inc. The shares have an aggregate market value of $65,790 and are listed on the NYSE, with 56,868,573 shares outstanding. The approximate sale date indicated is December 12, 2025. These shares were acquired on May 15, 2024 through a restricted stock lapse as equity compensation.
MediaAlpha, Inc. insider Kuanling Amy Yeh has filed a notice of proposed sale under Rule 144 for 3,000 shares of common stock through Charles Schwab & Co., Inc. on the NYSE, with an aggregate market value of $39,473.00. The shares are part of a class with 56,868,573 shares outstanding and are expected to be sold around 12/12/2025.
The 3,000 shares were acquired on 08/15/2022 through a restricted stock lapse from MediaAlpha, Inc. as equity compensation. Over the past three months, Yeh has sold an additional 12,000 MediaAlpha securities on 12/10/2025 for gross proceeds of $161,870.00, indicating ongoing personal portfolio activity rather than a new corporate financing event.
MediaAlpha, Inc. insider transactions show its Chief Executive Officer, President, and co‑founder selling a total of 24,000 shares of Class A common stock in three open‑market trades on December 8–10, 2025. The sales, coded as open‑market dispositions, were made under a pre‑established Rule 10b5‑1 trading plan to cover taxes from the vesting of restricted stock units.
The shares were sold in blocks of 8,000 at weighted‑average prices of $13.0732, $13.2816, and $13.4998, each representing multiple trades within stated price ranges. After these transactions, the reporting person beneficially owns 2,903,330 shares of MediaAlpha Class A common stock directly.
MediaAlpha, Inc. director reported routine insider sales of Class A common stock in early December 2025. On December 8, 9, and 10, 2025, the reporting person sold 5,400 shares directly on each day at weighted-average prices of $13.0913, $13.3253, and $13.4985 per share, respectively, leaving 1,063,048 shares owned directly after the last transaction. On the same dates, entities affiliated with the insider, listed as O.N.E. Holdings, LLC, sold 6,700 shares each day at weighted-average prices of $13.0881, $13.3232, and $13.4943, with 1,623,120 shares owned indirectly after the final sale. The filing states these sales were made under a pre-established Rule 10b5-1 trading plan to cover taxes from the vesting of restricted stock units.
MediaAlpha, Inc. insider plans to sell common stock under Rule 144. A holder has filed notice to sell 12,000 shares of MediaAlpha common stock through Charles Schwab & Co., Inc. on the NYSE, with an aggregate market value of $161,870.00. The filing states that 56,868,573 shares of MediaAlpha common stock were outstanding at the time of the notice, providing context for the planned sale size.
The 12,000 shares to be sold were acquired as equity compensation through restricted stock lapses on 07/30/2022 and 08/15/2022, in amounts of 6,670 and 5,330 shares, respectively, from MediaAlpha, Inc. This notice is required under SEC Rule 144 when an affiliate or large holder intends to sell restricted or control securities into the public market.
Steven Yi has filed a Form 144 indicating an intention to sell up to 24,000 shares of MediaAlpha, Inc. common stock through broker Charles Schwab & Co. The shares to be sold have an aggregate market value of $313,757.00, with an approximate sale date of 12/08/2025 on the NYSE. These 24,000 shares were acquired on 11/15/2025 via restricted stock lapse as equity compensation from MediaAlpha, Inc. Shares of MediaAlpha common stock outstanding were 56,868,573 at the time referenced. Over the prior three months, Yi reported multiple sales of 8,000 MediaAlpha shares per transaction, with disclosed gross proceeds for each sale.
MediaAlpha, Inc. (MAX) insider selling under Rule 144 is disclosed in this notice. The filing covers a proposed sale of 36,300 shares of common stock through Charles Schwab & Co., Inc. on the NYSE, with an aggregate market value of $475,098.00. The company reports 56,868,573 shares outstanding of this class.
The seller acquired 16,200 shares on 11/15/2025 via restricted stock lapse as equity compensation and 20,100 shares on 07/30/2021 via capital contribution from MediaAlpha, Inc. Over the prior three months, the same holder completed multiple sales of MediaAlpha stock in blocks of 12,100 shares between 11/17/2025 and 12/03/2025, with individual trade proceeds ranging from $140,737.00 to $161,869.00.
MediaAlpha, Inc. reported that on December 4, 2025, director Christopher Delehanty resigned from its Board of Directors. He had served on the Board since July 2020 and was previously a director of the company’s QL Holdings, LLC subsidiary from 2017 to 2020.
The company states that his resignation is part of a broader Board transition process following MediaAlpha’s change in 2024 from being a controlled company. It also notes that his decision to step down was not due to any disagreement with the company regarding its operations, policies, or practices.
MediaAlpha, Inc. reported insider share sales by a director and executive officer who is also the company’s chief executive officer, president, and co‑founder. On 12/01/2025, 12/02/2025, and 12/03/2025, the reporting person sold blocks of 8,000, 8,000, 4,711, and 3,289 shares of Class A common stock at weighted‑average prices of $12.6005, $12.5729, $13.189, and $13.6402 per share, respectively. After these transactions, the reporting person beneficially owned 2,927,330 shares of Class A common stock directly. The company notes that these sales were made under a pre‑arranged Rule 10b5‑1 trading plan to cover taxes arising from the vesting of restricted stock units.
MediaAlpha, Inc. director and more-than-10% owner reported multiple open-market sales of Class A common stock over three days in early December 2025. On 12/01/2025 and 12/02/2025, the reporting person sold blocks of 5,400 and 6,700 shares each day at weighted-average prices such as $12.6038 and $12.6054 per share, held directly and through O.N.E. Holdings, LLC. On 12/03/2025, additional sales included 3,199 and 2,201 shares directly and 3,921 and 2,779 shares indirectly, at weighted-average prices around $13.19–$13.64 per share. After these transactions, the reporting person beneficially owned 1,079,248 shares directly and 1,643,220 shares indirectly. The filing notes that these sales were made under a pre-arranged Rule 10b5-1 trading plan adopted to cover taxes from the vesting of restricted stock units.