Mixed Martial Arts Group powers UFC GYM jiu-jitsu
MIXED MARTIAL ARTS GROUP LIMITED (MMA) announced that its BJJLink software platform has been deployed at UFC GYM’s first standalone jiu-jitsu studio in New York, with a second Florida location expected in January 2027 under an existing multi-year agreement.
Rhea-AI Filing Summary
MIXED MARTIAL ARTS GROUP LIMITED (MMA) announced that its BJJLink software platform has been deployed at UFC GYM’s first standalone jiu-jitsu studio in New York, with a second Florida location expected in January 2027 under an existing multi-year agreement. BJJLink provides membership administration, recurring billing, payments, class scheduling, attendance tracking, curriculum management and belt progression, acting as the system of record for all member transactions and integrating with regional payment providers. IBISWorld data cited in the announcement estimates the U.S. martial arts studio industry at approximately 46,600 businesses and US$19.4 billion in annual revenue, highlighting the addressable market for MMA’s academy software and payments infrastructure.
The company also described its broader MMA.INC platform, which as of July 2026 included over 5 million social media followers, 680,000 user profiles and 15,326 published gym profiles, and reported an annualized payments run rate of about US$21 million based on May 2026 volumes.
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Filing Explained
The filing places BJJLink’s deployment at a completed, live milestone: UFC GYM’s first standalone jiu-jitsu studio opened in New York on
Key Figures
Key Terms
system of record technical
annualized payments run rate financial
forward-looking statements regulatory
multi-year agreement financial
martial arts studio industry financial
FAQ
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What did MMA (MMA.INC) announce in this 6-K about BJJLink and UFC GYM?
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What user and gym metrics did MMA (MMA.INC) report for its platform?
How fast has MMA’s participation network grown over the prior 18 months?
What payments activity did MMA (MMA) disclose in this filing?
What is MMA.INC’s broader strategy as described in this 6-K?
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of September 2026
Commission File Number 001-41978
MIXED MARTIAL ARTS GROUP LIMITED
(Translation of registrant’s name into English)
Level 12, 347 Kent Street
Sydney, New South Wales 2000
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
☒ Form 20-F ☐ Form 40-F
MIXED MARTIAL ARTS GROUP LIMITED
EXPLANATORY NOTE
On September 15, 2026, the Company issued a press release titled “NYSE:MMA - MMA.INC Confirms BJJLink Deployment at UFC GYM Jiu-Jitsu Studio Locations” as Exhibit 99.1 hereto.
Exhibit Index
| Exhibit No. | Description | |
| 99.1 | Press Release dated September 15, 2026 |
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| MIXED MARTIAL ARTS GROUP LIMITED | ||
| Date: September 15, 2026 | By: | /s/ Nick Langton |
| Name: | Nick Langton | |
| Title: | Founder and Chief Executive Officer | |
Exhibit 99.1
NYSE:MMA - MMA.INC Confirms BJJLink Deployment at UFC GYM Jiu-Jitsu Studio Locations
BJJLink supports memberships, billing, payments, scheduling, attendance and student progression for UFC GYM’s new standalone Jiu Jitsu studio format
Highlights
| ● | The first UFC GYM Jiu-Jitsu studio is open in New York with a Florida location opening soon. |
| ● | BJJLink is the management software platform for UFC GYM’s new jiu-jitsu studio network. |
| ● | The platform supports memberships, billing and payment workflows, scheduling, attendance, customer management, curriculum and belt progression. |
| ● | The openings move the partnership from rollout planning into live operations and establish additional recurring software and transaction revenue opportunities for MMA.INC. |
| ● | The capital light model enables BJJLink to participate in studio growth without MMA.INC owning or operating the physical locations. |
New York, NY – SEPTEMBER 15, 2026 – Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company”), a technology platform for the global martial arts and combat sports industry, today announced that its BJJLink platform has been deployed at the first location opened under UFC GYM’s standalone jiu-jitsu studio rollout in New York, with a Florida academy soon to follow.
The New York studio, UFC GYM Jiu-Jitsu // Jiu Livre opened on August 8, 2026, at 383 Fifth Avenue in Manhattan. UFC GYM has described the location as its first standalone jiu-jitsu studio. A second location is expected to open in January 2027 in Florida.
Under MMA.INC’s existing multi-year agreement with UFC GYM, BJJLink provides the operating technology for the new studio format. Its platform brings membership administration, recurring billing, payment orchestration, class scheduling, attendance, customer engagement, curriculum management and belt progression into a single system.
Through MMA.INC’s payments ecosystem, BJJLink serves as the system of record for, and administers, all underlying member transactions, integrating with payment providers selected for each region to optimize adoption, reliability and commercial outcomes.
“The important point for shareholders is that this partnership is now operating in live studio,” said Nick Langton, Founder and Chief Executive Officer of MMA.INC. “BJJLink is providing the day-to-day technology supporting memberships, billing, payments, scheduling, attendance and student progression.”
“This first opening demonstrates how our existing platform can be deployed through established gym and franchise networks. Each additional location has the potential to add recurring software revenue and transaction activity without requiring MMA.INC to own or operate physical gyms.”
A Scalable Market Opportunity
Brazilian jiu-jitsu forms part of a large and fragmented global martial arts economy comprising independent academies, multi-location operators and branded gym networks.
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IBISWorld estimated that the United States martial arts studio industry alone comprised approximately 46,600 businesses and generated approximately US$19.4 billion in annual revenue. Its scale and fragmentation create a substantial addressable market for purpose-built academy software, payment infrastructure and operating tools that help academies manage members, transactions and day-to-day operations.
The deployment of BJJLink across the first UFC GYM Jiu-Jitsu studios provides further operating validation for the platform and its ability to support standardized systems across multi-location networks.
Industry data source: IBISWorld, Martial Arts Studios in the US, December 2024.
About Mixed Martial Arts Group Limited
Mixed Martial Arts Group Limited (NYSE American: MMA), doing business as MMA.INC, is building the participation and technology platform for the global martial arts and combat sports industry, connecting practitioners, gyms, coaches, content, commerce and payments.
As of July 2026, MMA.INC’s platform assets included 5 million+ social media followers, 680,000 user profiles, 107,694 registered student profiles, 27,651 monthly active users and 15,326 published gym profiles, including 996 verified and 389 paying academies. The platform also recorded approximately 80,000 monthly check-ins and an annualized payments run rate of approximately US$21 million based on May 2026 processing volumes.
| ● | A Connected Participation Platform: MMA.INC brings together gym software, payments, training, community, content and commerce through assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com. | |
| ● | A Growing Participation Network: Over the prior 18 months, registered student profiles increased approximately 101%, monthly active users approximately 89% and paying academies approximately 260%. | |
| ● | Built to Aggregate the Sector: MMA.INC’s strategy is to connect the fragmented martial arts participation economy through a unified digital identity and ecosystem designed to deepen engagement and expand monetization across software, payments, programs, memberships, partnerships and commerce. |
For more information, visit www.mma.inc
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Sections 27A of the Securities Act of 1933 and 21E of the Securities Exchange Act of 1934. Words such as “believe,” “may,” “estimate,” “anticipate,” “intend,” “plan,” “could,” “target,” “potential,” “will,” “expect” and similar expressions are intended to identify forward-looking statements. These statements include, without limitation, statements regarding MMA.INC’s strategy, plans and objectives; growth and monetization of its platform; conversion of fans into participants; increased penetration of existing users, students, gyms and other platform assets; development, rollout and adoption of products and programs, including XP Passport and the Warrior Training Program; partnerships, geographic expansion, acquisitions, strategic investments and other inorganic growth opportunities; payment volumes; and future revenue, margins, operating performance and financial condition. Forward-looking statements are based on management’s current expectations, assumptions and estimates and are subject to known and unknown risks and uncertainties that may cause actual results to differ materially. These include, among others, the Company’s ability to manage growth; the adoption and commercialization of its products and services; its dependence on gyms, academies, members, partners and key relationships; competition; execution and integration risks associated with acquisitions; regulatory developments; macroeconomic conditions; access to capital; and the risks described in the Company’s Annual Report on Form 20-F and subsequent reports on Form 6-K filed with or furnished to the U.S. Securities and Exchange Commission. There can be no assurance that any forward-looking outcome will be achieved. MMA.INC’s products and business lines are at varying stages of development, commercialization and adoption, and certain products, services or features may be modified, delayed or discontinued. Forward-looking statements speak only as of the date on which they are made, and the Company undertakes no obligation to update or revise any forward-looking statement except as required by applicable law.
Media Contacts
Mixed Martial Arts Group Limited
E: andrew@mma.inc
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