[144] Nature's Sunshine Products Inc. SEC Filing
Rhea-AI Filing Summary
Nature's Sunshine Products, Inc. (NATR) – Form 144 filing discloses that insider Richard D. Moss Revocable Trust intends to sell 1,000 common shares through broker Wells Fargo Clearing Services on or about 07 July 2025. Based on the reference price in the notice, the proposed transaction is valued at $15,931.15. The filing shows 18,350,801 shares outstanding; the planned sale therefore represents roughly 0.005 % of outstanding shares.
More importantly, the trust and Richard D. Moss have been active sellers during the past three months. The table included in the filing lists 18 separate transactions between 9 May 2025 and 7 July 2025, totaling 46,234 shares and generating gross proceeds of approximately $675,514. This cumulative amount equals about 0.25 % of the company’s shares outstanding. While neither the filing nor Rule 144 requires disclosure of motives, sustained insider selling can be interpreted by some investors as a signal of reduced near-term confidence or personal diversification.
The shares to be sold were originally acquired via restricted share grants and compensation on 6 May 2024; no cash outlay or special consideration was involved. The signatory certifies that no material non-public adverse information is known at the time of filing.
Takeaways for investors:
- The upcoming 1,000-share sale is immaterial in isolation, but it comes after a pattern of sizable disposals by the same beneficial owner.
- Total insider sales of >46 k shares in three months, although small relative to float, may draw attention to management’s sentiment and potential supply overhang.
- No operational or financial performance data are included; the filing is solely a notice of proposed sales under Rule 144.
Positive
- None.
Negative
- None.
Insights
TL;DR: Persistent insider selling—46k shares in 3 months—adds modest downward sentiment despite small float impact.
The Form 144 flags another incremental sale (1,000 shares) by Richard D. Moss and related trust entities. Although this single trade is negligible (<0.01 % of shares outstanding), the disclosure shows an aggregated 46,234 shares liquidated since May, worth ~$675k. Such consistent divestiture may weigh on investor perception, suggesting limited insider conviction or personal liquidity needs. Absolute share volume is low versus the 18.4 m share base, so supply pressure should be limited, yet the directional signal is negative. No operational metrics accompany the filing, keeping the market focus squarely on insider behavior.
TL;DR: Filing meets Rule 144 requirements; pattern of sales could trigger governance scrutiny on insider trading cadence.
The notice confirms compliance with Rule 144, including prior sales aggregation and broker designation. The trust’s representation of no undisclosed adverse information mitigates legal risk. However, governance best practice encourages transparent rationale when insider sales become repetitive. Over 46k shares sold across 18 trades in three months may prompt shareholder questions regarding board alignment. While not material enough to suggest control changes, monitoring of future filings is advisable to assess whether selling pace accelerates.
FAQ
How many shares does Richard D. Moss plan to sell under the new Form 144 for NATR?
What is the aggregate market value of the shares covered by this Form 144?
How many shares has the same insider sold during the past three months?
What were the gross proceeds from the past three months of insider sales at Nature's Sunshine (NATR)?
How many shares of Nature's Sunshine are outstanding?
Where will the proposed sale be executed?
