STOCK TITAN

Natures Sunshine (NATR) EVP sells 19,516 shares at $24.35

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

NATURES SUNSHINE PRODUCTS INC executive Bryant J. Yates, EVP & President, Europe, reported an open-market sale of 19,516 Common Shares on March 13, 2026 at an average price of $24.35 per share. After this transaction, he directly holds 85,154 Common Shares.

Positive

  • None.

Negative

  • None.
Insider Yates Bryant J
Role EVP & President, Europe
Sold 19,516 shs ($475K)
Type Security Shares Price Value
Sale Common Shares 19,516 $24.35 $475K
Holdings After Transaction: Common Shares — 85,154 shares (Direct)
Footnotes (1)
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Yates Bryant J

(Last) (First) (Middle)
2901 WEST BLUEGRASS BLVD.
STE 100

(Street)
LEHI UT 84043

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
NATURES SUNSHINE PRODUCTS INC [ NATR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP & President, Europe
3. Date of Earliest Transaction (Month/Day/Year)
03/13/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Shares 03/13/2026 S 19,516 D $24.35 85,154 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Nathan G. Brower as attorney-in-fact for Bryant J. Yates 03/17/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did NATR executive Bryant J. Yates report in this Form 4 filing?

Bryant J. Yates reported an open-market sale of 19,516 Common Shares of Natures Sunshine Products Inc. The transaction occurred at an average price of $24.35 per share, and it was disclosed as a non-derivative transaction in the Form 4 filing.

At what price were the NATR shares sold by Bryant J. Yates?

The shares were sold at an average price of $24.35 per Common Share. This price reflects the consideration received per share in the reported open-market sale transaction disclosed in the Form 4 for Natures Sunshine Products Inc.

How many NATR shares does Bryant J. Yates hold after this transaction?

After the reported sale, Bryant J. Yates directly holds 85,154 Common Shares of Natures Sunshine Products Inc. This post-transaction holding is shown in the Form 4 as the total shares beneficially owned following the transaction date.

What role does Bryant J. Yates hold at Natures Sunshine Products Inc (NATR)?

Bryant J. Yates is an officer of Natures Sunshine Products Inc, serving as EVP & President, Europe. His role is identified in the Form 4, which links the reported share sale to his position as a company executive.

Was the NATR insider transaction a buy or a sell for Bryant J. Yates?

The transaction was a sell. The Form 4 lists transaction code “S” and describes it as an open-market sale, with 19,516 Common Shares of Natures Sunshine Products Inc sold by Bryant J. Yates on March 13, 2026.