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Natures Sunshine (NATR) accounting chief sells 4,000 shares at $24.70

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

NATURES SUNSHINE PRODUCTS INC senior vice president and chief accounting officer Jonathan David Lanoy sold 4,000 common shares in an open-market transaction. The shares were sold at $24.70 per share, and he now directly holds 46,405 common shares following this sale.

Positive

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Insider Lanoy Jonathan David
Role SVP, Chief Accounting Officer
Sold 4,000 shs ($99K)
Type Security Shares Price Value
Sale Common Shares 4,000 $24.70 $99K
Holdings After Transaction: Common Shares — 46,405 shares (Direct)
Footnotes (1)
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Lanoy Jonathan David

(Last) (First) (Middle)
2901 W. BLUEGRASS BLVD.
STE 500

(Street)
LEHI UT 84043

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
NATURES SUNSHINE PRODUCTS INC [ NATR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP, Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/13/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Shares 03/13/2026 S 4,000 D $24.7 46,405 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Nathan G. Brower as attorney-in-fact for Jonathan D. Lanoy 03/16/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did NATR executive Jonathan David Lanoy report?

Jonathan David Lanoy reported selling 4,000 NATR common shares in an open-market transaction. The sale was recorded as a non-derivative transaction in common shares, reflecting a direct reduction in his equity holdings in Natures Sunshine Products Inc.

At what price did Jonathan David Lanoy sell NATR shares?

He sold the 4,000 NATR common shares at $24.70 per share. This price applies to the reported open-market transaction on March 13, 2026, as disclosed in the Form 4 insider filing for Natures Sunshine Products Inc.

How many NATR shares does Jonathan David Lanoy hold after the transaction?

After the transaction, Jonathan David Lanoy directly holds 46,405 NATR common shares. This post-transaction balance comes from the Form 4, which reports his remaining ownership following the 4,000-share open-market sale.

What role does Jonathan David Lanoy hold at Natures Sunshine Products Inc (NATR)?

Jonathan David Lanoy serves as senior vice president and chief accounting officer at Natures Sunshine Products Inc. His position is identified in the Form 4, indicating he is an officer but not a director or 10% beneficial owner.

Was the March 13, 2026 NATR insider trade a buy or a sell?

The March 13, 2026 insider trade was a sale of NATR shares. The Form 4 lists transaction code “S” and describes it as an open-market or private sale of 4,000 common shares at $24.70 per share.

Does the NATR Form 4 show any derivative or option exercises by Jonathan David Lanoy?

The Form 4 does not show any derivative or option exercises for Jonathan David Lanoy. It reports only one non-derivative transaction: a direct open-market sale of 4,000 common shares, with no accompanying derivative positions listed in the derivative summary.