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Nature's Sunshine Reports Strong Fourth Quarter and Full Year 2025 Financial Results

(Negative)
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Nature's Sunshine (Nasdaq: NATR) reported fourth quarter and full year 2025 results, with full year net sales of $480.1M (up 5.7%) and GAAP net income of $19.5M or $1.06 per diluted share. Adjusted EBITDA rose to $49.4M (+21.7%).

Q4 net sales were $123.8M (+4.7%), Q4 GAAP net income was $4.1M and cash was $93.9M with no debt. 2026 guidance: net sales $500–$515M; adjusted EBITDA $50–$54M.

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Positive

  • Adjusted EBITDA +21.7% to $49.4M for full year 2025
  • GAAP net income rose to $19.5M from $7.7M in 2024 (full year)
  • Q4 adjusted EBITDA +16% to $11.9M versus prior-year quarter
  • Digital new customers +98% in Q4, driving Digital sales +47% in Q4
  • Repurchased 1,260,000 shares for $16.3M; company ended 2025 with $93.9M cash and no debt
  • Net cash provided by operations $35.3M in 2025 (vs $25.3M in 2024)

Negative

  • Fourth-quarter SG&A increased 10.8% to $48.4M and rose to 39.1% of net sales

News Market Reaction – NATR

-1.28%
6 alerts
-1.28% Session close to close
+4.7% Peak in 17 hr 18 min
$480.08M Market Cap
0.1x Rel. Volume

In the Mar 11 session, NATR declined 1.28%, reflecting a mild negative market reaction. Argus tracked a peak move of +4.7% during that session. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights record 2025 net sales of $480.1M, improved gross margins and a 21.7% in...
Analysis

This announcement highlights record 2025 net sales of $480.1M, improved gross margins and a 21.7% increase in adjusted EBITDA to $49.4M, alongside strong operating cash flow of $35.3M and no debt. Management also provided 2026 guidance for net sales of $500–$515M and adjusted EBITDA of $50–$54M. Investors may track execution in digital channels, regional performance, expense discipline and future capital returns such as buybacks when evaluating these results.

Key Figures

Q4 2025 Net Sales: $123.8M Q4 2025 GAAP EPS: $0.23 Q4 2025 Adjusted EBITDA: $11.9M +5 more
8 metrics
Q4 2025 Net Sales $123.8M Fourth quarter 2025 vs $118.2M year-ago
Q4 2025 GAAP EPS $0.23 Per diluted share vs $(0.02) year-ago
Q4 2025 Adjusted EBITDA $11.9M Up 16% vs $10.3M year-ago
2025 Net Sales $480.1M Full year 2025 vs $454.4M in 2024
2025 GAAP EPS $1.06 Per diluted share vs $0.40 in 2024
2025 Adjusted EBITDA $49.4M Up 21.7% vs $40.5M in 2024
2025 Operating Cash Flow $35.3M Net cash provided by operating activities
Share Repurchases 2025 1,260,000 shares / $16.3M Repurchased at average $12.95 per share in 2025

Previous Earnings Reports

5 past events · Latest: Nov 06 (Positive)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Nov 06 Quarterly earnings Positive +30.5% Q3 2025 sales, EPS and adjusted EBITDA all grew strongly year over year.
Jul 31 Quarterly earnings Positive +12.8% Q2 2025 delivered higher sales, GAAP net income and adjusted EBITDA versus 2024.
May 06 Quarterly earnings Positive +6.8% Q1 2025 showed sales, net income and adjusted EBITDA growth with strong Asia, Europe.
Mar 11 Annual earnings Negative -6.8% Q4 2024 net loss and lower full‑year GAAP income despite higher sales and EBITDA.
Nov 07 Quarterly earnings Positive +7.5% Q3 2024 posted higher sales, GAAP net income and adjusted EBITDA vs prior year.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Earnings releases have consistently driven positive price reactions, with all recent earnings events showing aligned positive moves and an average move of about 10%.

Recent Company History

Over the past five earnings cycles, Nature’s Sunshine has repeatedly reported rising net sales, expanding adjusted EBITDA and, in several quarters, raised full‑year guidance. Q1–Q3 2025 each showed year‑over‑year growth and positive price reactions ranging from +6.77% to +30.52%. Even when Q4 2024 included a small GAAP net loss, the company still delivered higher sales and adjusted EBITDA. Today’s Q4 and full‑year 2025 results extend this pattern of growth and improving profitability.

Key Terms

gaap, adjusted ebitda, non-gaap, sg&a, +4 more
8 terms
gaap financial
"GAAP net income attributable to common shareholders of $4.1 million, or $0.23"
GAAP, or Generally Accepted Accounting Principles, are a set of standardized rules and guidelines that companies follow when preparing their financial statements. They ensure consistency, transparency, and comparability across different companies, making it easier for investors to understand and compare financial information accurately. This helps investors make informed decisions based on trustworthy and uniform financial reports.
View in glossary
adjusted ebitda financial
"Adjusted EBITDA up 16% to $11.9 million compared to $10.3 million."
Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.
non-gaap financial
"Non-GAAP net income attributable to common shareholders was $5.4 million"
Non-GAAP refers to financial measures that companies use to show their earnings or performance without including certain expenses or income that are often added back to give a different picture. It matters because it can make a company's results look better or more favorable, but it may also hide important costs, so investors need to look at both GAAP (official rules) and non-GAAP numbers to get a full understanding.
View in glossary
sg&a financial
"Selling, general and administrative expenses (“SG&A”) in the fourth quarter were $48.4 million"
SG&A stands for Selling, General, and Administrative expenses. It includes the costs a company spends on selling products, running the business day-to-day, and managing staff, like advertising, rent, and salaries. These expenses matter because they affect how much profit a company can make from its sales.
operating income financial
"Operating income in the fourth quarter was $5.3 million, or 4.3% of net sales"
Operating income is the profit a company earns from its regular business activities after subtracting the costs directly related to running the business, such as wages, rent, and supplies. It shows how well the core operations are performing, ignoring income or expenses from non-regular activities like investments or one-time events. Investors use it to assess the company's efficiency and profitability from its main work.
View in glossary
net cash provided by operating activities financial
"Net cash provided by operating activities was $35.3 million for the year ended"
Cash a company actually generates from its regular business activities during a reporting period, after accounting for day-to-day receipts and payments and excluding one-time financing or investing moves. Think of it as the cash left over from running a store each month after paying suppliers, wages and handling changes in inventory and customer payments, not counting loans or asset sales. Investors use it to judge whether the business can fund operations, pay debts and grow without relying on outside cash.
diluted common share financial
"or $0.23 per diluted common share, compared to net loss of $(0.3) million"
Diluted common share count is the number of ordinary shares a company would have if all potential shares from options, warrants, convertible bonds and similar instruments were turned into common stock. Investors use the diluted figure to see a more conservative per-share picture—like how a pizza slice gets smaller if more people are added—so measures such as earnings per share or ownership percentages aren’t overstated by future share creation.
volume incentives financial
"Volume incentives as a percentage of net sales decreased to 29.1% compared to 31.1%"
Volume incentives are discounts, rebates or extra payments a seller or buyer offers that depend on how much product is bought or sold: the more units moved, the bigger the reward. For investors, these arrangements matter because they can boost reported sales or win larger customers while also cutting per-unit profit margins, creating trade-offs in growth, cash flow and the predictability of future earnings — like a ‘buy more, save more’ deal that changes both revenue and margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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LEHI, Utah, March 10, 2026 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (Nasdaq: NATR) (“Nature’s Sunshine” and/or the “Company”), a global leader in manufacturing and marketing high-quality herbal and nutritional supplements, reported financial results for the fourth quarter and full year ended December 31, 2025.

Fourth Quarter 2025 Financial Summary vs. Same Year-Ago Quarter

  • Net sales were up 4.7% to $123.8 million compared to $118.2 million (up 3.8% in constant currency).
  • GAAP net income attributable to common shareholders of $4.1 million, or $0.23 per diluted share, compared to net loss of $0.3 million, or $(0.02) per diluted share.
  • Adjusted EBITDA up 16% to $11.9 million compared to $10.3 million.

Full Year 2025 Financial Summary vs. 2024

  • Net sales were up 5.7% to $480.1 million compared to $454.4 million (up 5.3% in constant currency).
  • GAAP net income attributable to common shareholders of $19.5 million, or $1.06 per diluted share, compared to $7.7 million, or $0.40 per diluted share.
  • Adjusted EBITDA up 21.7% to $49.4 million compared to $40.5 million.

Management Commentary

“We finished a record year in sales and delivered our second‑best quarter ever and our largest Q4 on record, with sales and adjusted EBITDA up 5% and 16%, respectively,” said Ken Romanzi, CEO of Nature’s Sunshine.

“We continue to see strong momentum in our Digital strategy, supported by exceptional customer acquisition. In Q4, new customers in our Digital channels grew 98% compared to the prior year, driving a 47% increase in our Digital business and accelerating North America growth to 6%. This digital strength was complemented by solid performance in our core businesses in China, Japan, Korea, and Europe.”

“After my first quarter at Nature’s Sunshine, I am even more delighted with the potential of our company. As we look ahead, we are in the early stages of laying the groundwork to accelerate growth across the business driven by continued acceleration into digital channels, driving deeper penetration in our existing markets, expanding into new geographies, introducing more innovative products and unlocking new channels.”

Fourth Quarter 2025 Financial Results

 Net Sales by Operating Segment (Amounts in Thousands)
 Three Months Ended
December 31, 2025
 Three Months Ended
December 31, 2024
 Percent
Change
 Impact of
Currency
Exchange
 Percent Change
Excluding
Impact of Currency
Asia$55,735 $56,297 (1.0)% $146 (1.3)%
Europe 25,171  21,324 18.0   761 14.5 
North America 37,392  35,130 6.4   3 6.4 
Latin America and Other 5,509  5,454 1.0   146 (1.7)
 $123,807 $118,205 4.7% $1,056 3.8%
               

Net sales in the fourth quarter of 2025 increased 4.7% to $123.8 million compared to $118.2 million in the year-ago quarter. Excluding the impact from foreign exchange rates, net sales in the fourth quarter of 2025 increased 3.8% compared to the year-ago quarter.

Gross margin in the fourth quarter increased to 72.5% compared to 72.0% in the year-ago quarter, due to cost saving initiatives and market mix.

Volume incentives as a percentage of net sales decreased to 29.1% compared to 31.1% in the year-ago quarter, due to changes in market mix.

Selling, general and administrative expenses (“SG&A”) in the fourth quarter were $48.4 million compared to $43.7 million in the year-ago quarter. The increase was primarily related to the timing of compensation costs, incremental investment in digital marketing and consultant events, increased service fees due to China’s higher net sales, as well as other non-recurring expenses. As a percentage of net sales, SG&A expenses increased to 39.1% in the fourth quarter of 2025 compared to 37.0% in the year-ago quarter.

Operating income in the fourth quarter was $5.3 million, or 4.3% of net sales, compared to $4.6 million, or 3.8% of net sales, in the year-ago quarter.

Other income (loss), net, in the fourth quarter of 2025 was $0.2 million compared to $(3.1) million in the year-ago quarter. Other income (loss), net, primarily consisted of foreign exchange gains as a result of net changes in foreign currencies in Asia, Europe and Latin America. The provision for income taxes was $1.0 million in the fourth quarter of 2025 compared to $2.2 million in the year-ago quarter.

GAAP net income (loss) attributable to common shareholders was net income of $4.1 million, or $0.23 per diluted common share, compared to net loss of $(0.3) million, or $(0.02) per diluted common share, in the year-ago quarter. Net income (loss) attributable to NSP China was $2.0 million, or $0.11 per diluted common share, for the fourth quarter of 2025, compared to net loss of $(2.1) million, or $(0.11) per diluted common share, in the prior year quarter.

Non-GAAP net income attributable to common shareholders was $5.4 million, or $0.30 per diluted common share, compared to $43,000, or $0.00 per diluted common share, in the year-ago quarter. Adjusted net income, which is a non-GAAP financial measure, is defined here as net income from continuing operations before less-frequent items including, among other things, restructuring expenses and certain tax refunds. A reconciliation of adjusted net income to GAAP net income is provided in the financial tables below.

Adjusted EBITDA in the fourth quarter increased 16% to $11.9 million compared to $10.3 million in the prior year quarter. Adjusted EBITDA, which is a non-GAAP financial measure, is defined here as net income from continuing operations before taxes, depreciation, amortization, and other income (loss) adjusted to exclude share-based compensation expense and certain noted adjustments. A reconciliation of net income (loss) to Adjusted EBITDA is provided in the attached financial tables.

Full Year 2025 Financial Results

 Net Sales by Operating Segment (Amounts in Thousands)
 Year Ended
December 31, 2025
 Year Ended
December 31, 2024
 Percent
Change
 Impact of
Currency
Exchange
 Percent Change
Excluding
Impact of Currency
Asia$221,777 $207,794 6.7% $668  6.4%
Europe 93,133  84,837 9.8   1,682  7.8 
North America 143,611  138,849 3.4   (210) 3.6 
Latin America and Other 21,623  22,884 (5.5)  (295) (4.2)
 $480,144 $454,364 5.7% $1,845  5.3%
                

Net sales in 2025 increased 5.7% to $480.1 million compared to $454.4 million in 2024. Excluding unfavorable foreign exchange rates, net sales in 2025 increased 5.3% compared to the prior year.

Gross margin in 2025 increased to 72.4% compared to 71.5% in 2024. The increase was due to cost saving initiatives and market mix.

Volume incentives as a percentage of net sales in 2025 were 30.1% compared to 30.9% in 2024. The slight decrease was primarily due to changes in market mix and the timing of promotional incentives.

SG&A in 2025 were $178.4 million compared to $164.0 million in 2024. The increase was primarily related to the timing of compensation costs, incremental investment in digital marketing and consultant events, increased service fees due to China’s higher net sales, as well as other non-recurring expenses. As a percentage of net sales, SG&A expenses were 37.2% in 2025 compared to 36.1% in 2024.

Operating income in 2025 was $24.7 million, or 5.1% of net sales, compared to $20.1 million, or 4.5% of net sales, in 2024.

Other income (loss), net, in 2025 was income of $5.1 million compared to loss of $1.7 million in 2024. Other income (loss), net, primarily consisted of foreign exchange gains as a result of net changes in foreign currencies, in Europe and Asia, partially offset by losses in North America and Latin America and Other. The provision for income taxes was $9.4 million in 2025 compared to $10.5 million in 2024.

GAAP net income attributable to common shareholders was $19.5 million, or $1.06 per diluted common share, compared to $7.7 million, or $0.40 per diluted common share, in 2024. Net income attributable to NSP China increased to $4.7 million, or $0.25 per diluted common share, for 2025, compared to $1.0 million, or $0.05 per diluted common share, in the prior year.

Non-GAAP net income attributable to common shareholders in 2025 was $23.3 million, or $1.26 per diluted common share, compared to $8.9 million, or $0.46 per diluted common share, in 2024. Adjusted net income, which is a non-GAAP financial measure, is defined here as net income from continuing operations before less-frequent items including, among other things, restructuring expenses and certain tax refunds. A reconciliation of non-GAAP net income to GAAP net income is provided in the attached financial tables.

Adjusted EBITDA in 2025 increased 21.7% to $49.4 million compared to $40.5 million in 2024. The increase was driven primarily by the aforementioned increase in operating income. Adjusted EBITDA, which is a non-GAAP financial measure, is defined here as net income from continuing operations before taxes, depreciation, amortization, and other income (loss) adjusted to exclude share-based compensation expense and certain noted adjustments. A reconciliation of net income to Adjusted EBITDA is provided in the attached financial tables.

Balance Sheet and Cash Flow

Net cash provided by operating activities was $35.3 million for the year ended December 31, 2025, compared to $25.3 million in the prior year. Capital expenditures during the twelve months ended December 31, 2025, totaled $6.5 million compared to $11.0 million in 2024. During the twelve months ended December 31, 2025, the Company repurchased 1,260,000 shares at a total cost of $16.3 million, or $12.95 per share. As of December 31, 2025, the Company had cash and cash equivalents of $93.9 million and no outstanding debt.

Outlook

The Company expects full year 2026 net sales to range between $500 - $515 million and expects adjusted EBITDA to range between $50 - $54 million.

Conference Call

The Company will hold a conference call today at 5:00 p.m. Eastern time to discuss its fourth quarter and full year 2025 results.

Date: Tuesday, March 10th, 2026
Time: 5:00 p.m. Eastern time (3:00 p.m. Mountain time)
Toll-free dial-in number: 1-800-717-1738
International dial-in number: 1-646-307-1865
Conference ID: 08247

Please call the conference telephone number 5-10 minutes prior to the start time. An operator will register your name and organization. If you have any difficulty connecting with the conference call, please contact Gateway Group at 1-949-574-3860.

The conference call will be broadcast live and available for replay here and via the Events section of the Nature’s Sunshine website here.

A replay of the conference call will be available after 8:00 p.m. Eastern time on the same day through Tuesday, March 24, 2026.

Toll-free replay number: 1-844-512-2921
International replay number: 1-412-317-6671
Replay ID: 1108247

About Nature’s Sunshine Products

Nature’s Sunshine Products (Nasdaq: NATR), a global leader in manufacturing and marketing high-quality herbal and nutritional supplements, distributes its products in more than 40 countries worldwide. Additional information about the Company can be obtained at its website, www.naturessunshine.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements regarding the Company’s future business expectations, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may include, but are not limited to, statements relating to the Company’s objectives, plans, strategies and financial results, including outlook for 2026 net sales and adjusted EBITDA. All statements (other than statements of historical fact) that address activities, events or developments that the Company intends, expects, projects, believes or anticipates will or may occur in the future are forward-looking statements. These statements are often characterized by terminology such as “believe,” “hope,” “may,” “anticipate,” “should,” “intend,” “plan,” “will,” “expect,” “estimate,” “project,” “positioned,” “strategy” and similar expressions, and are based on assumptions and assessments made by management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties, including the following:

  • failure to comply with laws and regulations relating to trade restrictions and export controls;
  • laws and regulations regarding direct selling that may prohibit or restrict our ability to sell our products in some markets or require us to make changes to our business model in some markets;
  • current and potential future extensive government regulations to which the Company’s products, business practices and manufacturing activities are subject;
  • registration of products for sale in foreign markets, or difficulty or increased cost of importing products into foreign markets;
  • legal challenges to the Company’s direct selling program or to the classification of its independent consultants;
  • failure of the Company’s independent consultants to comply with advertising laws;
  • product liability claims;
  • impact of anti-bribery laws, including the U.S. Foreign Corrupt Practices Act;
  • the Company’s ability to attract and retain independent consultants;
  • the loss of one or more key independent consultants who have a significant sales network;
  • potential for liability relating to the Company’s full ownership of China business;
  • the effect of fluctuating foreign exchange rates;
  • liabilities and obligations arising from improper activity by the Company’s independent consultants;
  • changes to the Company’s independent consultant compensation plans;
  • geopolitical issues, conflicts or other global events;
  • negative consequences resulting from difficult economic conditions, including the availability of liquidity or the willingness of the Company’s customers to purchase products;
  • risks associated with the manufacturing of the Company’s products;
  • supply chain disruptions, manufacturing interruptions or delays or the failure to accurately forecast customer demand;
  • failure to timely and effectively obtain shipments of products from our suppliers and deliver products to our independent consultants and customers;
  • uncertainties relating to the application of transfer pricing, duties, value-added taxes and other tax regulations, and changes thereto;
  • failure to maintain an effective system of internal controls over financial reporting;
  • cybersecurity threats and exposure to data loss;
  • the storage, processing and use of data, some of which contain personal information, are subject to complex and evolving privacy and data protection laws and regulations;
  • reliance on information technology infrastructure; and
  • the sufficiency of trademarks and other intellectual property rights.

These and other risks and uncertainties that could cause actual results to differ from predicted results are more fully detailed under the caption “Risk Factors” in our reports filed with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly Reports filed on Form 10-Q.

All forward-looking statements speak only as of the date of this press release and are expressly qualified in their entirety by the cautionary statements included in or incorporated by reference into this press release. Except as is required by law, the Company expressly disclaims any obligation to publicly release any revisions to forward-looking statements to reflect events after the date of this press release.

Non-GAAP Financial Measures

We have included information which has not been prepared in accordance with generally accepted accounting principles (GAAP), such as information concerning non-GAAP net income, adjusted EBITDA and net sales excluding the impact of foreign currency exchange fluctuations.

We utilize the non-GAAP measures of non-GAAP net income and adjusted EBITDA in the evaluation of our operations and believe that these measures are useful indicators of our ability to fund our business. These non-GAAP financial measures should not be considered as an alternative to, or more meaningful than, U.S. GAAP net income (loss) as an indicator of our operating performance.

Other companies may use the same or similarly named measures, but exclude different items, which may not provide investors with a comparable view of Nature’s Sunshine Products’ performance in relation to other companies. We have included a reconciliation of net income to adjusted EBITDA, the most comparable GAAP measure. We have also included a reconciliation of GAAP net income to non-GAAP net income and non-GAAP adjusted EPS, in the attached financial tables.

Net sales in local currency removes, from net sales in U.S. dollars, the impact of changes in exchange rates between the U.S. dollar and the functional currencies of our foreign subsidiaries. This is accomplished by translating the current period net sales into U.S. dollars using the same foreign currency exchange rates that were used to translate the net sales for the previous comparable period.

We believe presenting the impact of foreign currency fluctuations is useful to investors because it allows a more meaningful comparison of net sales of our foreign operations from period to period. Net sales excluding the impact of foreign currency fluctuations should not be considered in isolation or as an alternative to net sales in U.S. dollar measures that reflect current period exchange rates, or to other financial measures calculated and presented in accordance with U.S. GAAP.

With respect to our Adjusted EBITDA outlook for the full year 2026, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock based compensation. For the same reasons, we are unable to assess the probable significance of the unavailable information, which could have a material impact on our future GAAP financial results.

Investor Relations:

Gateway Group, Inc.
Cody Slach
1-949-574-3860
NATR@gateway-grp.com 

NATURE’S SUNSHINE PRODUCTS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands, except per share information)
(Unaudited)
    
 Three Months Ended
December 31,
 Year Ended
December 31,
  2025   2024   2025   2024 
Net sales$123,807  $118,205  $480,144  $454,364 
Cost of sales (34,028)  (33,141)  (132,420)  (129,676)
Gross profit 89,779   85,064   347,724   324,688 
        
Operating expenses:       
Volume incentives 36,039   36,805   144,591   140,589 
Selling, general and administrative 48,418   43,709   178,390   164,004 
Operating income 5,322   4,550   24,743   20,095 
Other income (loss), net 165   (3,101)  5,069   (1,669)
Income before provision for income taxes 5,487   1,449   29,812   18,426 
Provision for income taxes 974   2,181   9,361   10,534 
Net income (loss) 4,513   (732)  20,451   7,892 
Net income (loss) attributable to noncontrolling interests 406   (411)  930   196 
Net income (loss) attributable to common shareholders$4,107  $(321) $19,521  $7,696 
        
Basic and diluted net income (loss) per common share:       
        
Basic earnings (loss) per share attributable to common shareholders$0.23  $(0.02) $1.08  $0.41 
        
Diluted earnings (loss) per share attributable to common shareholders$0.23  $(0.02) $1.06  $0.40 
        
Weighted-average basic common shares outstanding 17,501   18,479   18,005   18,616 
Weighted-average diluted common shares outstanding 17,922   18,479   18,468   19,089 
                

NATURE’S SUNSHINE PRODUCTS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)
(Unaudited)

As of December 31, 2025   2024 
Assets   
Current assets:   
Cash and cash equivalents$93,891  $84,700 
Accounts receivable, net of allowance for doubtful accounts of $69 and $97, respectively 8,602   9,477 
Inventories 68,312   59,443 
Prepaid expenses and other 8,040   6,959 
Total current assets 178,845   160,579 
Property, plant and equipment, net 32,915   39,585 
Operating lease right-of-use assets 17,600   12,799 
Restricted investment securities - trading 1,132   915 
Deferred income tax assets 20,068   17,644 
Other assets 10,586   9,333 
Total assets$261,146  $240,855 
    
Liabilities and Shareholders’ Equity   
Current liabilities:   
Accounts payable$8,021  $8,912 
Accrued volume incentives and service fees 22,624   20,563 
Accrued liabilities 34,080   25,399 
Deferred revenue 5,840   2,774 
Income taxes payable 4,703   4,117 
Current portion of operating lease liabilities 3,270   3,927 
Total current liabilities 78,538   65,692 
Liability related to unrecognized tax benefits 428   628 
Long-term portion of operating lease liabilities 15,630   10,277 
Deferred compensation payable 1,132   915 
Deferred income tax liabilities 954   1,007 
Other liabilities 2,911   1,345 
Total liabilities 99,593   79,864 
    
Shareholders’ equity:   
Common stock, no par value; 50,000 shares authorized, 17,508 and 18,483 shares issued and outstanding as of December 31, 2025, and 2024, respectively 102,192   114,577 
Retained earnings 76,928   57,407 
Noncontrolling interest    5,678 
Accumulated other comprehensive loss (17,567)  (16,671)
Total shareholders’ equity 161,553   160,991 
Total liabilities and shareholders’ equity$261,146  $240,855 
        


NATURE’S SUNSHINE PRODUCTS, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)
(Unaudited)
        
Year Ended December 31, 2025   2024 
CASH FLOWS FROM OPERATING ACTIVITIES:   
Net income$20,451  $7,892 
Adjustments to reconcile net income to net cash provided by operating activities:   
Depreciation and amortization 13,844   14,219 
Noncash lease expense 4,952   5,420 
Share-based compensation expense 5,780   4,788 
Loss on disposal or sale of property and equipment 397   1,570 
Deferred income taxes (2,273)  (1,662)
Purchase of trading investment securities (109)  (141)
Proceeds from sale of trading investment securities 16   97 
Realized and unrealized gains on investments (125)  (124)
Foreign exchange (gains) losses (4,522)  1,700 
Changes in operating assets and liabilities:   
Accounts receivable 1,015   (1,121)
Inventories (7,824)  5,562 
Prepaid expenses and other (3,095)  528 
Other assets 844   (560)
Accounts payable (1,797)  1,085 
Accrued volume incentives and service fees 1,500   (1,565)
Accrued liabilities 8,502   (5,512)
Deferred revenue 2,868   1,041 
Lease liabilities (5,061)  (5,568)
Income taxes payable (60)  (2,938)
Liability related to unrecognized tax positions (200)  419 
Deferred compensation payable 218   168 
Net cash provided by operating activities 35,321   25,298 
CASH FLOWS FROM INVESTING ACTIVITIES:   
Purchases of property, plant and equipment (6,480)  (10,971)
Net cash used in investing activities (6,480)  (10,971)
CASH FLOWS FROM FINANCING ACTIVITIES:   
Proceeds from revolving credit facility 5,087   40,991 
Principal payments of revolving credit facility (5,087)  (40,991)
Acquisition of nocontrolling interest (6,162)   
Payments related to tax withholding for net-share settled equity awards (1,302)  (1,046)
Repurchase of common stock (16,309)  (8,859)
Net cash used in financing activities (23,773)  (9,905)
Effect of exchange rates on cash and cash equivalents 4,123   (2,095)
Net increase in cash and cash equivalents 9,191   2,327 
Cash and cash equivalents at beginning of the year 84,700   82,373 
Cash and cash equivalents at end of the year$93,891  $84,700 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:   
Cash paid for income taxes, net of refunds$12,547  $14,788 
Cash paid for interest 98   119 

NATURE’S SUNSHINE PRODUCTS, INC. AND SUBSIDIARIES
RECONCILIATION OF NET INCOME (LOSS) TO ADJUSTED EBITDA
(Amounts in thousands)
(Unaudited)

 Three Months Ended
December 31,
 Year Ended
December 31,
  2025   2024   2025   2024
Net income (loss)$4,513  $(732) $20,451  $7,892
Adjustments:       
Depreciation and amortization 3,306   4,024   13,844   14,219
Share-based compensation expense 1,557   1,208   5,780   4,788
Other (income) loss, net* (165)  3,101   (5,069)  1,669
Provision for income taxes 974   2,181   9,361   10,534
Other adjustments (1) 1,746   485   4,985   1,442
Adjusted EBITDA$11,931  $10,267  $49,352  $40,544
        
        
(1) Other adjustments       
Other non-recurring expenses$1,746  $485  $4,985  $1,442
Total adjustments$1,746  $485  $4,985  $1,442

* Other (income) loss, net is primarily comprised of foreign exchange (gains) losses, interest income, and interest expense.

NATURE’S SUNSHINE PRODUCTS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP NET INCOME (LOSS) TO
NON-GAAP NET INCOME (LOSS) and NON-GAAP ADJUSTED EPS
(Amounts in thousands)
(Unaudited)
    
 Three Months Ended
December 31,
 Year Ended
December 31,
  2025   2024   2025   2024 
Net income (loss)$4,513  $(732) $20,451  $7,892 
Adjustments:       
Loss on disposal of property and equipment           
Restructuring and other related expenses           
Other non-recurring expenses 1,746   485   4,985   1,442 
VAT refund           
Tax impact of adjustments (436)  (121)  (1,246)  (276)
Total adjustments 1,310   364   3,739   1,166 
Non-GAAP net income (loss)$5,823  $(368) $24,190  $9,058 
        
Reported net income (loss) attributable to common shareholders$4,107  $(321) $19,521  $7,696 
Total adjustments 1,310   364   3,739   1,166 
Non-GAAP net income attributable to common shareholders$5,417  $43  $23,260  $8,862 
        
Basic income (loss) per share, as reported$0.23  $(0.02) $1.08  $0.41 
Total adjustments, net of tax 0.07   0.02   0.21   0.06 
Basic income per share, as adjusted$0.30  $  $1.29  $0.47 
        
Diluted income (loss) per share, as reported$0.23  $(0.02) $1.06  $0.40 
Total adjustments, net of tax 0.07   0.02   0.20   0.06 
Diluted income per share, as adjusted$0.30  $  $1.26  $0.46 



FAQ

What were Nature's Sunshine (NATR) full year 2025 net sales and adjusted EBITDA reported on March 10, 2026?

Full year 2025 net sales were $480.1M and adjusted EBITDA was $49.4M. According to the company, net sales rose 5.7% year-over-year and adjusted EBITDA increased 21.7% versus 2024.

How did Nature's Sunshine (NATR) perform in Q4 2025 for GAAP net income and revenue?

In Q4 2025 the company reported GAAP net income of $4.1M and net sales of $123.8M. According to the company, Q4 revenue increased 4.7% versus the year-ago quarter.

What drove Nature's Sunshine's digital growth in Q4 2025 and how material was it for NATR?

Digital momentum was driven by new customer acquisition, which grew 98% in Q4. According to the company, Digital sales increased 47%, accelerating North America growth to 6% in the quarter.

What is Nature's Sunshine (NATR) guidance for full year 2026 provided March 10, 2026?

The company expects 2026 net sales of $500–$515M and adjusted EBITDA of $50–$54M. According to the company, this guidance reflects continued digital expansion and market penetration efforts.

How strong is Nature's Sunshine's balance sheet after 2025 results and buybacks?

At December 31, 2025 the company had $93.9M in cash, no outstanding debt, and repurchased 1.26M shares for $16.3M. According to the company, cash and buybacks reflect available liquidity and capital deployment.

Why did Nature's Sunshine's SG&A increase in Q4 2025 and what was the impact on margins?

SG&A rose due to timing of compensation, higher digital marketing spend, consultant events and China service fees. According to the company, SG&A increased to 39.1% of sales in Q4, partly offsetting margin gains.