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  4. [Form 4] NATURES SUNSHINE PRODUCTS INC Insider Trading Activity

Natures Sunshine (NATR) EVP sells 11,968 shares, retains 77,446

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Natures Sunshine Products executive Bryant J. Yates, EVP & President, Europe, reported an open-market sale of 11,968 Common Shares on June 5, 2026 at an average price of $19.90 per share. After this transaction, he directly holds 77,446 Common Shares.

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Insider Yates Bryant J
Role EVP & President, Europe
Sold 11,968 shs ($238K)
Type Security Shares Price Value
Sale Common Shares 11,968 $19.90 $238K
Holdings After Transaction: Common Shares — 77,446 shares (Direct)
Shares sold 11,968 shares Open-market sale of Common Shares on June 5, 2026
Sale price per share $19.90/share Average price for the 11,968 Common Shares sold
Shares held after transaction 77,446 shares Direct Common Share holdings following the sale
open-market sale financial
"reported an open-market sale of 11,968 Common Shares"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Common Shares financial
"reported an open-market sale of 11,968 Common Shares"
Common shares are the basic units of ownership in a company that give holders a claim on profits and a right to vote on key matters, like electing the board. Think of them as membership cards in a club: they let you share in successes and losses, but in a bankruptcy or liquidation they are paid after creditors and preferred shareholders, so their value can swing more and matters for assessing risk and potential return.
Form 4 regulatory
"was disclosed in a Form 4 insider trading report"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider transaction did Natures Sunshine (NATR) report?
Natures Sunshine reported that executive Bryant J. Yates executed an open-market sale of 11,968 Common Shares at $19.90 per share. The transaction involved non-derivative Common Shares and was disclosed in a Form 4 insider trading report.

Who is Bryant J. Yates at Natures Sunshine (NATR)?
Bryant J. Yates is an officer of Natures Sunshine, serving as EVP & President, Europe. His role associates him with the company’s European operations, and his share transactions are reported publicly through Form 4 filings with the SEC.

How many Natures Sunshine (NATR) shares did Bryant J. Yates sell?
Bryant J. Yates sold 11,968 Natures Sunshine Common Shares in an open-market transaction. The sale was recorded as a non-derivative transaction with the SEC, reflecting a direct change in his common stock holdings.

At what price were the Natures Sunshine (NATR) shares sold?
The reported transaction shows an average sale price of $19.90 per Common Share. This price applies to the 11,968 shares sold and is based on an open-market or private transaction as disclosed in the Form 4.

How many Natures Sunshine (NATR) shares does Bryant J. Yates hold after the sale?
Following the transaction, Bryant J. Yates directly holds 77,446 Common Shares of Natures Sunshine. This post-transaction balance is disclosed in the Form 4 and represents his remaining direct ownership after the reported sale.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Yates Bryant J
(Last)(First)(Middle)
2901 WEST BLUEGRASS BLVD.
STE 100
(Street)
LEHI UTAH 84043
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
NATURES SUNSHINE PRODUCTS INC [ NATR ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP & President, Europe
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Shares06/05/2026S11,968D$19.977,446D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
Remarks:
/s/ Nathan G. Brower as attorney-in-fact for Bryant J. Yates06/11/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR