Nike (NYSE: NKE) CEO Elliott Hill adds to stake with open-market buy

(Very High)

(Positive)

Form Type

Rhea-AI Filing Summary

NIKE, Inc. President and CEO Elliott Hill acquired 23,660.235 shares of Class B Common Stock in an open-market purchase at $42.265 per share. After this April 13, 2026 transaction, his direct holdings rose to 265,247.235 shares. A company policy footnote explains that officers and directors may trade only during specified post-earnings trading windows or under approved Rule 10b5-1 trading plans.

Insights

Nike’s CEO made a direct open-market share purchase during an allowed trading window.

Elliott Hill, President and CEO of NIKE, Inc., completed an open-market purchase of 23,660.235 Class B shares at $42.265 per share on April 13, 2026. Following this transaction, his direct ownership increased to 265,247.235 shares.

The transaction is coded as an open-market purchase (P), which is typically a discretionary decision rather than compensation-related. There are no remaining derivative holdings listed in this filing, and the transactionSummary shows a net-buy profile with buyShares of 23,660.235 and no sales.

A footnote describes a company policy that permits market transactions by officers and directors only during a defined window after quarterly earnings releases, or under approved Rule 10b5-1 trading plans. This provides context that such trades occur within structured compliance periods, though the excerpt does not label this specific trade as plan-based.

Insider Trade Summary

Net Buyer: 23,660.235 shares

Net Buy 1 txn

Insider Hill Elliott

Role PRESIDENT & CEO

Bought 23,660.235 shs ($1000K)

Type	Security	Shares	Price	Value
Purchase	Class B Common Stock	23,660.235	$42.265	$1000K

Holdings After Transaction: Class B Common Stock — 265,247.235 shares (Direct)

Footnotes (1)

F1. Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans.

Key Figures

Shares purchased: 23,660.235 shares Purchase price: $42.265 per share Shares owned after: 265,247.235 shares +1 more

4 metrics

Shares purchased 23,660.235 shares Open-market buy on April 13, 2026

Purchase price $42.265 per share Class B Common Stock transaction price

Shares owned after 265,247.235 shares Direct holdings following the transaction

Net buy shares 23,660.235 shares transactionSummary net-buy direction

Key Terms

open-market purchase, Rule 10b5-1 trading plans, Class B Common Stock, trading window

4 terms

open-market purchase financial

"acquired 23,660.235 shares of Class B Common Stock in an open-market purchase at $42.265 per share"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Rule 10b5-1 trading plans regulatory

"except pursuant to approved 10b5-1 trading plans"

Rule 10b5-1 trading plans are written, pre-arranged instructions that allow company insiders (such as executives or directors) to automatically buy or sell their company's stock at specified times or under set conditions, like a standing instruction or automated thermostat for trades. They matter to investors because these plans provide a legal defense against insider‑trading accusations and create predictable insider trading patterns that can help signal whether sales are routine portfolio management or potentially meaningful to the company’s outlook.

Class B Common Stock financial

"acquired 23,660.235 shares of Class B Common Stock in an open-market purchase"

A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.

trading window regulatory

"market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings"

A trading window is a designated time period when company insiders and certain employees are allowed to buy or sell the company’s stock under internal policies and securities rules. Like a store’s open hours, it creates a predictable, legal opportunity for insiders to trade without using confidential information; investors watch these trades for clues about insider confidence and to be reassured that the company is following rules that reduce legal and reputational risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 04/14/2026 - 04:27 PM

FAQ

What did NIKE (NKE) CEO Elliott Hill do in this Form 4 filing?

Elliott Hill, NIKE’s President and CEO, reported buying 23,660.235 shares of Class B Common Stock in the open market at $42.265 per share. This direct purchase increased his personal share ownership stake in the company.

How many NIKE (NKE) shares does Elliott Hill own after this transaction?

After the reported purchase, Elliott Hill directly owns 265,247.235 shares of NIKE Class B Common Stock. This figure reflects his holdings immediately following the April 13, 2026 open-market transaction disclosed in the Form 4 filing.

At what price did NIKE’s CEO buy Class B shares in this Form 4?

The CEO bought NIKE Class B Common Stock at an average price of $42.265 per share. The Form 4 records this as an open-market purchase transaction for 23,660.235 shares executed on April 13, 2026.

Was the NIKE (NKE) CEO’s Form 4 transaction a buy or a sell?

The Form 4 reports a buy transaction, coded “P” for open-market purchase. Elliott Hill acquired 23,660.235 NIKE Class B shares, and there are no corresponding sales reported in this filing’s transactionSummary data.

What trading window policy applies to NIKE (NKE) officers and directors?

A footnote explains that NIKE officers and directors may trade company stock only from the first full trading day after quarterly earnings are released until the fourteenth day of the third month of the next fiscal quarter, unless using approved Rule 10b5-1 trading plans.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hill Elliott

(Last)

(First)

(Middle)

ONE BOWERMAN DRIVE

(Street)

BEAVERTON

OREGON

97005

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
NIKE, Inc. [ NKE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/13/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class B Common Stock	04/13/2026⁽¹⁾		P		23,660.235	A	$42.265	265,247.235	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans.

	/s/ Kelsey A. Baldwin, attorney-in-fact for Mr. Hill	04/14/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR