NOW Form 144: Paul Smith Plans Sale of 126 Shares via Fidelity on 08/13/2025

Rhea-AI Filing Summary

ServiceNow insider Paul Smith filed a Form 144 notifying a proposed sale of 126 common shares with an aggregate market value of $106,991.93, scheduled for 08/13/2025 on the NYSE. The shares were acquired by restricted stock vesting on 08/12/2025 and the consideration is listed as compensation. The filing names Fidelity Brokerage Services LLC as the broker.

The form reports the issuer's shares outstanding as 208,000,000 and discloses multiple sales by Paul Smith in the prior three months, including: 05/27/2025 (2,630 shares, $2,702,719.76), 07/28/2025 (3,256 shares, $3,235,207.75), and 08/08/2025 (483 shares, $422,187.84). The filer also affirms there is no undisclosed material adverse information and references Rule 10b5-1 trading-plan representations.

Positive

• Transparent disclosure of planned sale details (shares, value, date, broker)
• Acquisition method disclosed as restricted stock vesting and payment classified as compensation
• Multiple prior sales are itemized with dates and gross proceeds, supporting regulatory transparency
• Filer attests to absence of undisclosed material adverse information and references Rule 10b5-1

Negative

• Ongoing insider selling is documented, including a large sale on 07/28/2025 of 3,256 shares for $3,235,207.75
• Concentrated sales by one individual (Paul Smith) across multiple dates may be interpreted unfavorably by some market participants

Insights

Financial Analyst

TL;DR: Routine insider sell notice following a recent vesting; prior sales disclosed, suggesting ongoing liquidity events rather than a sudden company-specific development.

The Form 144 documents a proposed sale of 126 shares valued at $106,991.93 through Fidelity, with acquisition recorded as restricted stock vesting on 08/12/2025. The filing also lists multiple prior sales by the same individual across May–August 2025 with detailed gross proceeds. For investors, the filing is a transparent regulatory disclosure of insider selling activity; the document does not state any undisclosed operational or financial issues.

Corporate Governance Expert

TL;DR: Filing reflects procedural compliance with Rule 144 and includes the signer’s representation of no undisclosed material information.

The notice names the broker, sale date, acquisition method (restricted stock vesting), and explicitly includes the statutory attestation that the signer does not possess material nonpublic information. It also references the option to indicate a Rule 10b5-1 trading plan. From a governance perspective, the form appears to follow required disclosure steps; it does not itself allege any corporate governance breach.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	126	106991.93	208000000	08/13/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/12/2025	Restricted Stock Vesting	Issuer			126	08/12/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/13/2025	124	127409.02
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/14/2025	52	53924.00
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/19/2025	211	216699.53
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/20/2025	89	90335.00
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/27/2025	2630	2702719.76
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	07/28/2025	3256	3235207.75
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	08/08/2025	483	422187.84

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does ServiceNow's (NOW) Form 144 disclose about the planned sale?

The filing notifies a proposed sale of 126 common shares with an aggregate market value of $106,991.93, scheduled for 08/13/2025 on the NYSE through Fidelity Brokerage Services LLC.

How were the shares being sold acquired according to the filing?

The shares were acquired on 08/12/2025 via restricted stock vesting, and the payment is listed as compensation.

Who is the seller named in the Form 144 for NOW?

The seller is identified as Paul Smith with an address listed in Santa Clara, CA; past sales by Paul Smith are itemized in the filing.

What recent insider sales by Paul Smith are reported in the filing?

The filing lists several recent sales, including 05/27/2025 (2,630 shares, $2,702,719.76), 07/28/2025 (3,256 shares, $3,235,207.75), and 08/08/2025 (483 shares, $422,187.84).

How many shares outstanding does the filing report for the issuer?

The filing reports 208,000,000 shares outstanding for the issuer.