NOW insider files Form 144 for vested shares; prior sales totaled $6.77M

Rhea-AI Filing Summary

Form 144 filed for ServiceNow, Inc. (NOW) shows a proposed sale of 3,038 common shares through Fidelity Brokerage with an aggregate market value of $2,658,592.08, and lists the issuer's outstanding shares as 208,000,000. The shares were acquired on 08/15/2025 upon restricted stock vesting and were received as compensation. The filer also reported multiple recent sales by the same person totaling 6,795 shares and gross proceeds of approximately $6,774,141.81 across dates in May–August 2025. The filer attests they have no undisclosed material adverse information.

Insights

Securities Analyst

TL;DR: Routine insider sale of vested restricted stock; proceeds are material in dollar terms but represent a small fraction of outstanding shares.

The filing documents a proposed sale of 3,038 vested restricted shares valued at about $2.66 million and prior sales of 6,795 shares yielding roughly $6.77 million. While the dollar amounts are noticeable, the total shares involved are a very small percentage of the reported 208 million shares outstanding, suggesting limited direct dilution or market impact. The transaction is described as compensation-related vesting, which is consistent with routine executive or employee liquidity events rather than a financing or change in control.

Corporate Governance Expert

TL;DR: Filing appears compliant and includes required attestation; multiple recent sales warrant monitoring but do not alone indicate governance concerns.

The notice identifies the sales as stemming from restricted stock vesting and includes the presentment of the statutory attestation about material nonpublic information. Multiple disposals by the same individual over recent months are disclosed, totaling approximately $6.77 million in proceeds, which is significant from a disclosure standpoint. However, the filing provides the standard representations and lacks any statements implying undisclosed adverse developments. This is a routine disclosure under Rule 144.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	3038	2658592.08	208000000	08/18/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Restricted Stock Vesting	Issuer			3038	08/15/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/19/2025	211	216699.53
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/20/2025	89	90335.00
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/27/2025	2630	2702719.76
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	07/28/2025	3256	3235207.75
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	08/08/2025	483	422187.84
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	08/13/2025	126	106991.93

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)