NOW Form 144: 257 Restricted Shares to Be Sold After Vesting on 08/08/2025

Rhea-AI Filing Summary

Form: Form 144 filed for ServiceNow, Inc. (NOW) reporting a proposed sale of 257 common shares through Fidelity Brokerage Services with an aggregate market value of $225,746.23 and an approximate sale date of 08/08/2025 on the NYSE. The securities were acquired on 08/07/2025 via restricted stock vesting as compensation.

Insider activity: The filer is identified as Jacqueline Canney. The form discloses five prior sales in the past three months totaling 916 shares for $907,037.74 in gross proceeds (dates: 05/08/2025, 05/13/2025, 05/19/2025, 05/30/2025, 07/16/2025). The filing includes the standard signature/representation regarding material nonpublic information.

Positive

• Transparent disclosure of proposed sale under Rule 144 with detailed transaction dates and broker information
• Securities acquired via restricted stock vesting, indicating the shares stem from compensation rather than external purchase

Negative

• Multiple recent insider sales in the past three months totaling 916 shares for $907,037.74
• Proposed sale occurs one day after acquisition (08/07/2025 acquisition; 08/08/2025 proposed sale), which may be noted by investors monitoring insider timing

Insights

Securities Analyst

TL;DR Routine insider Form 144: small planned sale of restricted shares one day after vesting; prior modest disposals in recent months.

This Form 144 reports a proposed sale of 257 shares by an insider who acquired the shares via restricted stock vesting on 08/07/2025 and intends to sell on or about 08/08/2025 through Fidelity. Prior reported disposals total 916 shares in the past three months generating $907,037.74. Impact on capitalization is negligible given 208,000,000 shares outstanding. Assessment: not impactful for valuation but relevant for transparency and insider activity monitoring.

Corporate Governance Expert

TL;DR Disclosure complies with Rule 144; sale appears to be compensatory share disposition following vesting—standard governance disclosure.

The filing documents compliance with Rule 144 requirements and includes the required representation regarding material nonpublic information. The transaction stems from restricted stock vesting and is registered via Form 144 before resale. Multiple recent sales are disclosed, demonstrating ongoing reporting discipline. Impact for shareholders is procedural; classify as not impactful from a governance-risk standpoint absent other material events.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	257	225746.23	208000000	08/08/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/07/2025	Restricted Stock Vesting	Issuer			257	08/07/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jacqueline Canney 2225 Lawson Lane Santa Clara CA 95054	Common	05/08/2025	257	253145.00
Jacqueline Canney 2225 Lawson Lane Santa Clara CA 95054	Common	05/13/2025	66	67518.00
Jacqueline Canney 2225 Lawson Lane Santa Clara CA 95054	Common	05/19/2025	94	96843.50
Jacqueline Canney 2225 Lawson Lane Santa Clara CA 95054	Common	05/30/2025	145	147900.00
Jacqueline Canney 2225 Lawson Lane Santa Clara CA 95054	Common	07/16/2025	354	341631.24

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for ServiceNow (NOW) disclose?

The filing discloses a proposed sale of 257 common shares via Fidelity with an aggregate market value of $225,746.23, approximate sale date 08/08/2025, and that the shares were acquired on 08/07/2025 via restricted stock vesting.

Who is the seller named on the Form 144 for NOW?

The seller is listed as Jacqueline Canney with the address provided on the form.

How many shares has this person sold in the past three months according to the filing?

The filing reports five prior sales totaling 916 shares during the past three months with gross proceeds of $907,037.74.

What was the nature and date of acquisition for the securities to be sold?

The 257 shares were acquired on 08/07/2025 through restricted stock vesting and payment was for compensation.

On which exchange is the proposed sale expected to occur?

The proposed sale is expected to occur on the NYSE through Fidelity Brokerage Services LLC.