ServiceNow (NOW) Form 144: Insider sale notice 483 shares $422K

Form 144 filing for ServiceNow (NOW) reports insider share sales and a proposed small sale from recently vested restricted stock.

Rhea-AI Filing Summary

Form 144 filing for ServiceNow (NOW) reports insider share sales and a proposed small sale from recently vested restricted stock. The notice identifies a proposed sale of 483 common shares through Fidelity with an aggregate market value of $422,187.84, and states those shares were acquired on 08/07/2025 by restricted stock vesting with payment characterized as compensation. The filing also lists eight prior sales by the same person between May and July 2025 totaling 7,105 shares for approximate gross proceeds of $7,154,993.38. Outstanding shares are reported as 208,000,000, making the proposed sale immaterial in proportion to total shares outstanding.

Insights

Securities Analyst

TL;DR: Routine insider sales disclosed; proposed sale is small relative to outstanding shares.

The filing documents an insider who acquired 483 shares via restricted stock vesting and plans to sell them through a broker. The record of eight earlier sales from May to July 2025 shows cumulative proceeds of about $7.15 million on 7,105 shares. Given the issuer's stated 208 million shares outstanding, the proposed 483-share sale is immaterial to capitalization. This disclosure is a standard compliance filing under Rule 144 rather than an operational development.

Corporate Governance Expert

TL;DR: Disclosure meets Rule 144 requirements; multiple previous sales are documented but not unusually large on a company scale.

The form confirms acquisition by restricted stock vesting and lists the broker and planned sale date. The historical sales table provides transparent dates, share counts, and gross proceeds for eight transactions. From a governance and disclosure perspective, the filing appears complete for Rule 144 purposes and does not by itself indicate material corporate events or governance concerns.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the ServiceNow (NOW) Form 144 disclose?

The filing discloses a proposed sale of 483 common shares valued at $422,187.84 acquired via restricted stock vesting on 08/07/2025, and lists prior May–July 2025 sales.

Who is the seller in the Form 144 for NOW?

The sales are reported by Paul Smith (address shown in the filing) as the person for whose account the securities are to be sold.

How many shares and proceeds were reported in recent insider sales?

Eight prior sales total 7,105 shares for approximately $7,154,993.38 in gross proceeds, according to the filing's sale table for May–July 2025.

How were the 483 shares acquired?

The 483 shares were acquired on 08/07/2025 by restricted stock vesting, with the nature of payment listed as compensation.

Through which broker will the proposed sale occur?

The notice lists Fidelity Brokerage Services LLC (address shown) as the broker for the proposed sale.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/08/2025 - 03:45 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001909194
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ServiceNow, Inc.
SEC File Number	001-35580
Address of Issuer	2225 LAWSON LANE SANTA CLARA CALIFORNIA 95054
Phone	408-501-8550
Name of Person for Whose Account the Securities are To Be Sold	Smith Paul John
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	483	422187.84	208000000	08/08/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/07/2025	Restricted Stock Vesting	Issuer			483	08/07/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/08/2025	506	496438.32
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/09/2025	237	232260.00
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/13/2025	124	127409.02
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/14/2025	52	53924.00
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/19/2025	211	216699.53
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/20/2025	89	90335.00
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	05/27/2025	2630	2702719.76
Paul Smith 2225 Lawson Lane Santa Clara CA 95054	Common	07/28/2025	3256	3235207.75

144: Remarks and Signature

Remarks	Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
Date of Notice	08/08/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jackson Harris, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Paul Smith
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)