NOW insider filing: 292-share planned sale disclosed in Aug 2025 Form 144

Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) — Form 144 filing

CFO Gina Marie Mastantuono has filed a Form 144 notice to sell up to 292 common shares through Fidelity Brokerage Services on or after 08 Aug 2025. The contemplated sale carries an aggregate market value of roughly $256,490. The shares derive from a restricted-stock vesting that occurred on 07 Aug 2025.

The filing also discloses insider sales by the same executive within the past three months:

• 08 May 2025 – 292 shares @ $287,620
• 13 May 2025 – 84 shares @ $85,932
• 19 May 2025 – 118 shares @ $121,569.50

Total recent proceeds equal approximately $495,000. Following the planned trade, ServiceNow will still have 208 million shares outstanding; the transaction therefore represents an immaterial fraction of the float and contains no new information on operations or financial performance.

Insights

Securities Analyst

TL;DR: Routine Form 144; small CFO sale, unlikely to move the stock.

ServiceNow’s CFO is signaling intent to sell 292 shares—less than 0.0002 % of the 208 M outstanding—after a recent restricted-stock vesting. Prior May sales totaled 494 shares. Such activity appears to be normal portfolio diversification rather than a valuation call. No operational data, guidance changes, or red flags are included. Given the company’s ≈$150 B market cap, the dollar amount is immaterial, so I classify the filing as informational and not impactful for investors.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	292	256489.88	208000000	08/08/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/07/2025	Restricted Stock Vesting	Issuer			292	08/07/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Gina Marie Mastantuono 2225 Lawson Lane Santa Clara CA 95054	Common	05/08/2025	292	287620.00
Gina Marie Mastantuono 2225 Lawson Lane Santa Clara CA 95054	Common	05/13/2025	84	85932.00
Gina Marie Mastantuono 2225 Lawson Lane Santa Clara CA 95054	Common	05/19/2025	118	121569.50

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

Why did ServiceNow (NOW) file a Form 144 on 08 Aug 2025?

The filing notifies the SEC of CFO Gina Marie Mastantuono’s intent to sell 292 common shares under Rule 144.

How many ServiceNow shares are covered by the new Form 144?

The notice covers 292 common shares valued at about $256,490.

Were there other insider sales by the CFO in the past 3 months?

Yes, she sold 292, 84, and 118 shares on 08 May, 13 May, and 19 May 2025, respectively, for roughly $495 k in total proceeds.

What broker will execute the proposed ServiceNow share sale?

The trade is slated to go through Fidelity Brokerage Services LLC.

Does the filing alter ServiceNow’s shares outstanding?

No. After the sale, 208 million shares will still be outstanding; Form 144 is only a notice, not an issuance.

Does Form 144 include any new financial or earnings data for NOW?

No, it strictly reports a planned insider sale and contains no operational or financial metrics.