NOW insider files Form 144 to sell 5,825 vested shares on NYSE

Rhea-AI Filing Summary

SERVICENOW, INC. Form 144 notice reports a proposed sale of 5,825 common shares through Fidelity Brokerage Services on the NYSE, with an aggregate market value of $5,339,368.55 and 208,000,000 shares outstanding. The shares were acquired by restricted stock vesting on 08/15/2025 (464 shares) and 08/17/2025 (5,361 shares) and were received as compensation. The filer previously sold shares in the past three months: 2,050 shares on 05/30/2025 for $2,074,620.76 and 1,585 shares on 08/19/2025 for $1,426,502.32. The filing includes the required representation that the seller is not aware of undisclosed material adverse information.

Positive

• Full compliance with Rule 144 disclosure elements: acquisition dates, nature of acquisition, broker, sale date, and gross proceeds are provided
• Clear linkage showing the securities were acquired through restricted stock vesting and classified as compensation

Negative

• Insider sales occurred in the past three months (2,050 shares and 1,585 shares), which investors may note as ongoing dispositions

Insights

Securities Compliance Analyst

TL;DR: Routine Rule 144 notice documenting vesting-related insider shares to be sold; includes recent insider sales disclosures.

The filing documents a proposed sale under Rule 144 of 5,825 common shares acquired via restricted stock vesting on 08/15/2025 and 08/17/2025, indicating the shares were compensation-related and will be transacted through Fidelity on the NYSE. It also discloses two recent sales by the same person within the past three months, providing dates and gross proceeds. From a compliance perspective, the form contains the standard attestations required by Rule 144, including the absence of undisclosed material adverse information. The information provided is specific and meets Rule 144 disclosure components: quantity, acquisition dates, nature of acquisition, broker, and recent sales history.

Equity Research Analyst

TL;DR: Small insider sale relative to outstanding shares; transaction stems from vested compensation rather than open-market cash purchase.

The notice shows 5,825 shares proposed for sale with an aggregate market value of $5,339,368.55 and indicates these holdings arose from restricted stock vesting. Two prior dispositions in the last three months totaled 3,635 shares with combined gross proceeds of $3,501,123.08. Relative to the issuer's 208,000,000 shares outstanding, these transactions are quantitatively minor. The filing is factual and focused on execution mechanics rather than operational or financial disclosures about the company.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5825	5339368.55	208000000	08/28/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2025	Restricted Stock Vesting	Issuer			464	08/15/2025	Compensation
Common	08/17/2025	Restricted Stock Vesting	Issuer			5361	08/17/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
William R. Mcdermott 2225 Lawson Lane Santa Clara CA 95054	Common	05/30/2025	2050	2074620.76
William R. Mcdermott 2225 Lawson Lane Santa Clara CA 95054	Common	08/19/2025	1585	1426502.32

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for SERVICENOW (NOW) report?

The form reports a proposed sale of 5,825 common shares through Fidelity on the NYSE with an aggregate market value of $5,339,368.55.

When were the shares to be sold by the NOW filer acquired?

The shares were acquired by restricted stock vesting on 08/15/2025 (464 shares) and 08/17/2025 (5,361 shares).

Has the filer sold other SERVICENOW shares recently?

Yes. The filer sold 2,050 shares on 05/30/2025 for $2,074,620.76 and 1,585 shares on 08/19/2025 for $1,426,502.32.

Through which broker will the proposed NOW sale be executed?

The proposed sale lists Fidelity Brokerage Services LLC with an address in Smithfield, RI, as the broker.

How many SERVICENOW shares are outstanding according to the filing?

The filing reports 208,000,000 shares outstanding.

Does the filer assert knowledge of any undisclosed material information?

Yes. By signing the notice, the filer represents they do not know of any undisclosed material adverse information regarding the issuer.