ServiceNow director sells 300 shares at $808 in planned trade

ServiceNow, Inc. director reports small stock sale under 10b5-1 plan A director of ServiceNow, Inc. reported selling 300 shares of the company’s common stock on 11/28/2025 at a price of $808 per share.

Accepted by SEC EDGAR 12/02/2025 - 09:44 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

ServiceNow, Inc. director reports small stock sale under 10b5-1 plan

A director of ServiceNow, Inc. reported selling 300 shares of the company’s common stock on 11/28/2025 at a price of $808 per share. After this transaction, the reporting person beneficially owns 9,586 shares of ServiceNow common stock in direct ownership form.

The filing notes that this sale was carried out under a Rule 10b5-1 trading plan, which the reporting person adopted on August 29, 2025. Such plans are pre-arranged trading programs intended to allow insiders to sell shares over time according to preset instructions.

Insider Trade Summary

Net Seller: 300 shares

Net Sell 1 txn

Insider Chamberlain Paul Edward

Role Director

Sold 300 shs ($242K)

Type	Security	Shares	Price	Value
Sale	Common Stock	300	$808.00	$242K

Holdings After Transaction: Common Stock — 9,586 shares (Direct)

Footnotes (1)

1. F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 29, 2025.

FAQ

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What insider transaction did ServiceNow (NOW) report in this Form 4?

A director of ServiceNow, Inc. reported selling 300 shares of common stock on 11/28/2025 at a price of $808 per share.

How many ServiceNow (NOW) shares does the insider own after the reported sale?

Following the reported transaction, the reporting person beneficially owns 9,586 shares of ServiceNow common stock in direct ownership.

Was the ServiceNow (NOW) insider sale made under a Rule 10b5-1 trading plan?

Yes. The sale was effected pursuant to a Rule 10b5-1 trading plan that the reporting person adopted on August 29, 2025.

What is the relationship of the reporting person to ServiceNow (NOW)?

The reporting person is identified as a Director of ServiceNow, Inc. and filed the Form 4 as an individual reporting person.

What transaction code is used for the ServiceNow (NOW) insider sale?

The transaction is coded as "S", which indicates an open-market or private sale of common stock.

Does this Form 4 involve any derivative securities of ServiceNow (NOW)?

No derivative securities are reported as acquired or disposed of; the Form 4 shows activity only in common stock in Table I.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Chamberlain Paul Edward

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
11/28/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	11/28/2025		S(1)		300	D	$808	9,586	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 29, 2025.

Remarks:

	/s/ Paul Edward Chamberlain by Russell S. Elmer, Attorney-in-Fact	12/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.