NOW insider files Form 144 to sell 1,097 shares valued at $1.02M

Rhea-AI Filing Summary

Form 144 filed for ServiceNow, Inc. (NOW) shows a proposed sale of 1,097 common shares acquired by stock option exercise on 11/09/2021 and paid in cash. The filing lists an aggregate market value of $1,019,398.22 for those shares and reports 208,000,000 shares outstanding, indicating the sale represents a very small fraction of the company’s outstanding stock. The filer previously sold 248 shares on 06/02/2025 for $250,266.72 and 239 shares on 07/03/2025 for $250,950.00. The planned sale is to occur on or about 08/29/2025 through Fidelity Brokerage Services LLC on the NYSE. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information.

Positive

• Clear compliance with Rule 144: filing lists acquisition date, nature of acquisition, broker, and planned sale date
• Transparency on recent sales: discloses two prior sales (248 and 239 shares) with gross proceeds
• Transaction is immaterial to market cap: 1,097 shares versus 208,000,000 shares outstanding

Negative

• Insider sale disclosed: sale of insider-held shares may be viewed unfavorably by some investors
• Missing relationship detail in excerpt: the filing extract does not specify the filer’s relationship to the issuer (cannot confirm officer/director/affiliate status from provided content)

Insights

Securities Analyst

TL;DR: Insider-owned shares from a 2021 option exercise are being sold in a small, disclosed block via brokered transaction.

The filing documents a routine Rule 144 notice for 1,097 shares valued at about $1.02 million, acquired by exercise in 2021 and to be sold through Fidelity on the NYSE around 08/29/2025. Recent smaller dispositions in June and July 2025 of 248 and 239 shares respectively generated roughly $250k each, indicating partial, periodic liquidation rather than a large one-time exit. The transaction size relative to 208 million shares outstanding is immaterial to capitalization but is relevant as a disclosed insider sale for monitoring.

Corporate Governance Specialist

TL;DR: Filing is a compliant, routine disclosure; no material adverse information declared by the filer.

The notice follows Rule 144 requirements and states the seller does not possess undisclosed material adverse information. The record shows acquisition by option exercise and cash payment, and it lists a broker and approximate sale date. The document lacks explicit relationship details to the issuer in the provided extract, so governance context (officer, director, or other affiliate status) cannot be verified from this content alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	1097	1019398.22	208000000	08/29/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/09/2021	Stock Option Exercise	Issuer			1097	11/09/2021	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Anita M. Sands 2225 Lawson Lane Santa Clara CA 95054	Common	06/02/2025	248	250266.72
Anita M. Sands 2225 Lawson Lane Santa Clara CA 95054	Common	07/03/2025	239	250950.00

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does ServiceNow's (NOW) Form 144 filed here report?

The Form 144 reports a proposed sale of 1,097 common shares acquired by stock option exercise on 11/09/2021, with an aggregate market value of $1,019,398.22, to be sold around 08/29/2025 through Fidelity on the NYSE.

Who sold shares and what prior sales are disclosed in the filing?

The filing lists sales by Anita M. Sands: 248 shares sold on 06/02/2025 for $250,266.72 and 239 shares sold on 07/03/2025 for $250,950.00.

How significant is the proposed sale relative to ServiceNow's outstanding shares?

The filing shows 208,000,000 shares outstanding; the proposed 1,097-share sale represents an immaterial fraction of total outstanding shares.

How were the 1,097 shares acquired and how were they paid for?

The shares were acquired via stock option exercise on 11/09/2021 and payment was made in cash on that date.

Through which broker will the sale be executed and on what exchange?

The sale is planned through Fidelity Brokerage Services LLC and the filing lists the NYSE as the exchange.