ServiceNow (NYSE: NOW) HR chief sells 8,927 shares in open market

Rhea-AI Filing Summary

ServiceNow, Inc. reported that Chief People & AI Enablement Officer Jacqueline P. Canney completed an open-market sale of 8,927 shares of Common Stock on April 24, 2026 at $89.601 per share. Following this transaction, she directly holds 29,531 ServiceNow common shares.

Insider Trade Summary

Net Seller: 8,927 shares ($799,868)

Net Sell 1 txn

Insider Canney Jacqueline P

Role Chief People & AI Enblmt. Off.

Sold 8,927 shs ($800K)

Type	Security	Shares	Price	Value
Sale	Common Stock	8,927	$89.601	$800K

Holdings After Transaction: Common Stock — 29,531 shares (Direct, null)

Footnotes (1)

Key Figures

Shares sold: 8,927 shares Sale price per share: $89.601 per share Shares held after transaction: 29,531 shares

3 metrics

Shares sold 8,927 shares Open-market sale of ServiceNow Common Stock on April 24, 2026

Sale price per share $89.601 per share Price for the 8,927 ServiceNow shares sold

Shares held after transaction 29,531 shares Direct ownership by Jacqueline P. Canney following the sale

Key Terms

open-market sale, Common Stock, Form 4

3 terms

open-market sale financial

"transaction_action is described as an open-market sale of Common Stock"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"The security title for the transaction is listed as Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4) summarizes the reported transaction"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canney Jacqueline P

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CALIFORNIA 95054

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People & AI Enblmt. Off.

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/24/2026		S		8,927	D	$89.601	29,531	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Jacqueline P. Canney by Hossein Nowbar, Attorney-in-Fact	04/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ServiceNow (NOW) report for Jacqueline Canney?

Jacqueline P. Canney sold 8,927 shares of ServiceNow Common Stock in an open-market transaction. The sale occurred on April 24, 2026 at a price of $89.601 per share, as shown in the Form 4 filing.

What price did Jacqueline Canney receive per ServiceNow (NOW) share?

The reported sale price was $89.601 per ServiceNow common share. This price applies to the 8,927 shares sold on April 24, 2026, as disclosed in the Form 4 insider transaction details.

How many ServiceNow (NOW) shares does Jacqueline Canney hold after the sale?

After the transaction, Jacqueline P. Canney directly holds 29,531 ServiceNow common shares. This post-transaction ownership figure comes from the Form 4, which reports total shares following the open-market sale on April 24, 2026.

What role does Jacqueline Canney hold at ServiceNow (NOW)?

Jacqueline P. Canney serves as ServiceNow’s Chief People & AI Enablement Officer. Her position is identified in the Form 4, which reports her open-market sale of 8,927 shares of the company’s Common Stock on April 24, 2026.

Was the ServiceNow (NOW) insider transaction a buy or a sell?

The insider transaction was a sale of ServiceNow Common Stock. Form 4 data classifies the code as an open-market sale, with 8,927 shares sold at $89.601 per share by executive Jacqueline P. Canney on April 24, 2026.