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[Form 4] ServiceNow, Inc. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) reported insider activity by its President, Global Customer Ops, on a Form 4. On November 17, 2025, restricted stock units (RSUs) converted into 68 shares of common stock in one grant and 59 shares in another, both at an exercise price of $0. To cover federal and state tax withholding from these RSU vestings, the executive relinquished 28 shares and 24 shares, respectively, at a price of $835.79 per share.

After these transactions, the executive beneficially owned 845.576 shares before a subsequent sale. On November 18, 2025, the executive sold 305 shares of ServiceNow common stock at an average price of $817.55 per share, leaving 540.576 shares beneficially owned directly. The filing also notes ongoing holdings of 341 and 419 RSUs that each represent a right to receive one share of common stock, vesting quarterly in sixteenth increments, subject to continued service.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fipps Paul

(Last) (First) (Middle)
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President, Global Customer Ops
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/17/2025 M 68 A $0 838.576 D
Common Stock 11/17/2025 F 28(1) D $835.79 810.576 D
Common Stock 11/17/2025 M 59 A $0 869.576 D
Common Stock 11/17/2025 F 24(1) D $835.79 845.576 D
Common Stock 11/18/2025 S 305 D $817.55 540.576 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 11/17/2025 M 68 (3) (3) Common Stock 68 $0 341 D
Restricted Stock Units (2) 11/17/2025 M 59 (4) (4) Common Stock 59 $0 419 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
4. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Paul Fipps by Russell S. Elmer, Attorney-in-Fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider activity did ServiceNow (NOW) report in this Form 4?

The Form 4 reports RSU vesting for the President, Global Customer Ops of ServiceNow (NOW), related tax-withholding share surrenders, and an open market sale of 305 shares of common stock.

How many ServiceNow shares did the executive sell and at what price?

On November 18, 2025, the executive sold 305 shares of ServiceNow common stock at an average price of $817.55 per share.

How many ServiceNow shares does the reporting person own after the transactions?

Following the reported transactions, the executive beneficially owned 540.576 shares of ServiceNow common stock directly.

What RSU awards are disclosed for the ServiceNow executive in this filing?

The filing discloses RSU awards covering 68 and 59 shares that vested on November 17, 2025, along with remaining RSU holdings of 341 and 419 units, each representing the right to receive one share of common stock.

How were taxes handled on the ServiceNow RSU vesting events?

The executive relinquished 28 and 24 shares, respectively, to the issuer in exchange for the issuer’s payment of federal and state tax withholding obligations arising from the RSU vesting, at a price of $835.79 per share.

What is the vesting schedule for the RSUs reported by the ServiceNow executive?

For one RSU grant, 1/16th of the total shares vests quarterly starting May 17, 2023. For the other, 1/16th vests quarterly starting November 17, 2023, in each case subject to the executive’s continued service.

What position does the reporting person hold at ServiceNow (NOW)?

The reporting person is an officer of ServiceNow, Inc. (NOW), serving as President, Global Customer Ops.

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169.40B
207.11M
0.19%
90.94%
1.63%
Software - Application
Services-prepackaged Software
Link
United States
SANTA CLARA