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[Form 4] ServiceNow, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) principal accounting officer Kevin Thomas McBride reported routine equity transactions on 11/17/2025. He acquired 48 shares of common stock at an exercise price of $0 upon the vesting and settlement of restricted stock units (RSUs). To cover federal and state tax withholding obligations from this vesting, 23 shares were relinquished back to the company at a price of $835.79 per share.

After these transactions, McBride beneficially owned 5,112 shares of ServiceNow common stock directly, along with 236 RSUs that each represent a contingent right to receive one share of common stock. The RSUs vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and are subject to his continued service with the company.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
McBride Kevin Thomas

(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Principal Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/17/2025 M 48 A $0 5,135 D
Common Stock 11/17/2025 F 23(1) D $835.79 5,112 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 11/17/2025 M 48 (3) (3) Common Stock 48 $0 236 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Kevin Thomas McBride by Russell S. Elmer, Attorney-in-Fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ServiceNow (NOW) report on 11/17/2025?

On 11/17/2025, ServiceNow principal accounting officer Kevin Thomas McBride reported the vesting of restricted stock units that resulted in the acquisition of 48 shares of common stock at an exercise price of $0.

How many ServiceNow (NOW) shares were used to cover taxes in this Form 4?

The filing states that 23 shares of ServiceNow common stock were relinquished by the reporting person in exchange for the issuer’s payment of federal and state tax withholding obligations arising from the RSU vesting, at a price of $835.79 per share.

How many ServiceNow (NOW) shares does the reporting officer own after the transaction?

Following the reported transactions, Kevin Thomas McBride beneficially owned 5,112 shares of ServiceNow common stock directly, according to the Form 4.

What RSU holdings and vesting schedule are disclosed for the ServiceNow (NOW) officer?

The report shows 236 restricted stock units (RSUs) beneficially owned after the transaction. Each RSU represents a contingent right to receive one share of common stock and vests as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, subject to continued service.

What is the reporting person’s role at ServiceNow (NOW)?

The reporting person, Kevin Thomas McBride, is identified as an officer of ServiceNow, serving as the company’s Principal Accounting Officer.

Does this ServiceNow (NOW) Form 4 involve derivative securities?

Yes. The Form 4 includes restricted stock units listed as derivative securities. On 11/17/2025, 48 RSUs were converted into 48 shares of common stock at an exercise price of $0, leaving 236 RSUs beneficially owned afterward.

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169.40B
207.11M
0.19%
90.94%
1.63%
Software - Application
Services-prepackaged Software
Link
United States
SANTA CLARA