ServiceNow (NOW) Chief People & AI Officer reports Form 4 trades

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

ServiceNow, Inc. (NOW) reported insider activity by its Chief People & AI Enablement Officer on a Form 4. On 11/17/2025 and 11/18/2025, the officer executed multiple transactions in common stock and restricted stock units under a Rule 10b5-1 trading plan adopted on February 27, 2025.

The transactions included sales of 145 shares at $846.92 and 94 shares at $827.08, as well as 100 shares relinquished to cover federal and state tax withholding tied to restricted stock unit vesting. In connection with the vesting, 194 shares were acquired at an exercise price of $0 through restricted stock units, each representing a contingent right to receive one share of common stock.

Following the reported activity, the officer beneficially owned 3,027 shares of ServiceNow common stock directly and 971 restricted stock units that vest in 1/16th increments quarterly, subject to continued service, with the first vesting having occurred on May 17, 2023.

Insider Trade Summary

Net Seller: 239 shares ($200,549)

Net Sell 5 txns

Insider Canney Jacqueline P

Role Chief People & AI Enblmt. Off.

Sold 239 shs ($201K)

Type	Security	Shares	Price	Value
Sale	Common Stock	94	$827.08	$78K
Exercise	Restricted Stock Units	194	$0.00	--
Sale	Common Stock	145	$846.92	$123K
Exercise	Common Stock	194	$0.00	--
Tax Withholding	Common Stock	100	$835.79	$84K

Holdings After Transaction: Common Stock — 3,027 shares (Direct); Restricted Stock Units — 971 shares (Direct)

Footnotes (1)

The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

Form 4 Insider Transactions: What Each Field Means →

11/19/2025 - 08:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Canney Jacqueline P

(Last)

(First)

(Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA

95054

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief People & AI Enblmt. Off.

3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	11/17/2025		S⁽¹⁾		145	D	$846.92	3,027	D
Common Stock	11/17/2025		M		194	A	$0	3,221	D
Common Stock	11/17/2025		F		100⁽²⁾	D	$835.79	3,121	D
Common Stock	11/18/2025		S⁽¹⁾		94	D	$827.08	3,027	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Units	⁽³⁾	11/17/2025		M			194	⁽⁴⁾	⁽⁴⁾	Common Stock	194	$0	971	D

Explanation of Responses:

1. The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.

2. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

4. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

Remarks:

	/s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact	11/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did ServiceNow (NOW) report on this Form 4?

The Chief People & AI Enablement Officer reported several transactions in ServiceNow common stock on 11/17/2025 and 11/18/2025, including stock sales, tax-related share relinquishment, and shares acquired from restricted stock unit vesting.

How many ServiceNow (NOW) shares did the officer sell and at what prices?

The reported transactions included sales of 145 shares at $846.92 on 11/17/2025 and 94 shares at $827.08 on 11/18/2025 of ServiceNow common stock.

How many ServiceNow (NOW) shares does the reporting officer own after these transactions?

After the transactions, the officer beneficially owned 3,027 shares of ServiceNow common stock directly and 971 restricted stock units.

What are the terms of the ServiceNow (NOW) restricted stock units reported?

Each restricted stock unit represents a contingent right to receive one share of ServiceNow common stock. The units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, subject to the officer’s continued service on each vesting date.

Why were 100 ServiceNow (NOW) shares relinquished by the officer?

The 100 shares were relinquished in exchange for ServiceNow’s payment of the officer’s federal and state tax withholding obligations arising from the vesting of restricted stock units, in accordance with Rule 16b-3.

Was a Rule 10b5-1 trading plan involved in these ServiceNow (NOW) trades?

Yes. The filing states that the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2025.

What officer of ServiceNow (NOW) is involved in this Form 4 filing?

The reporting person is an officer of ServiceNow serving as Chief People & AI Enablement Officer.