Was the ServiceNow (NOW) director’s share sale under a Rule 10b5-1 plan?

Yes. The Form 4 footnote states the transactions were effected under a Rule 10b5-1 trading plan. The plan was adopted by the reporting person on August 29, 2025, indicating the sale was pre-scheduled rather than timed opportunistically.

ServiceNow director sells 1,500 shares at $87.23

ServiceNow director Paul Edward Chamberlain sold shares in a routine, pre-planned transaction.

Accepted by SEC EDGAR 05/18/2026 - 08:03 PM EDT

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Form Type

Rhea-AI Filing Summary

ServiceNow director Paul Edward Chamberlain sold shares in a routine, pre-planned transaction. He completed an open-market sale of 1,500 shares of ServiceNow common stock at a price of $87.23 per share. After this sale, he directly held 44,930 shares of the company. The filing notes that the transaction was effected under a Rule 10b5-1 trading plan adopted by the reporting person on August 29, 2025, indicating it was pre-scheduled rather than a discretionary trade based on short-term market conditions.

Insider Trade Summary 10b5-1

Net Seller: 1,500 shares

Net Sell 1 txn

Insider Chamberlain Paul Edward

Role Director

Sold 1,500 shs ($131K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,500	$87.23	$131K

Holdings After Transaction: Common Stock — 44,930 shares (Direct)

Footnotes (1)

F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 29, 2025.

Key Figures

Shares sold: 1,500 shares Sale price per share: $87.23 per share Shares held after sale: 44,930 shares

3 metrics

Shares sold 1,500 shares Open-market sale of ServiceNow common stock

Sale price per share $87.23 per share Price for the 1,500-share open-market sale

Shares held after sale 44,930 shares Director’s direct ownership following the transaction

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock

3 terms

Rule 10b5-1 trading plan regulatory

"The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ServiceNow (NOW) director Paul Edward Chamberlain report?

Paul Edward Chamberlain reported an open-market sale of 1,500 shares of ServiceNow common stock. The transaction occurred at a price of $87.23 per share, and was disclosed on a Form 4 insider trading report filed with regulators.

At what price did the ServiceNow (NOW) director sell his shares?

The director sold his 1,500 ServiceNow common shares at $87.23 per share. This fixed per-share sale price is disclosed directly in the Form 4 and defines the executed value of the reported open-market transaction.

How many ServiceNow (NOW) shares does the director hold after the reported sale?

After selling 1,500 shares, Paul Edward Chamberlain directly holds 44,930 ServiceNow common shares. This post-transaction ownership figure is reported in the Form 4 as the total shares following the transaction.

Is the ServiceNow (NOW) insider transaction a purchase or a sale?

The insider transaction is a sale of ServiceNow common stock. The Form 4 lists transaction code “S” and describes it as an open-market sale, with a transaction_direction field explicitly identifying the action as a sell.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Chamberlain Paul Edward

(Last)

(First)

(Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA

CALIFORNIA

95054

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/14/2026		S⁽¹⁾		1,500	D	$87.23	44,930	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 29, 2025.

Remarks:

EXHIBIT LIST: EX-24 2026 Section 16 POA - Chamberlain

	/s/ Paul Edward Chamberlain by Hossein Nowbar, Attorney-in-Fact	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR