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ServiceNow (NOW) executive Fipps exercises RSUs, withholds 2,172 shares for taxes

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

ServiceNow executive Paul Fipps, President, Global Customer Ops, reported multiple equity transactions on August 7, 2026. He exercised or converted 5,435 restricted stock units into an equal number of shares of common stock, including performance-based awards tied to 2024 criteria. In connection with these vestings, 2,172 shares of common stock were relinquished at $124.88 per share for payment of federal and state tax withholding obligations. Footnotes describe various RSU vesting schedules extending through February 7, 2027 and note an additional 25.3022 shares acquired under the Employee Stock Purchase Plan.

Positive

  • None.

Negative

  • None.
Insider Fipps Paul
Role President, Global Customer Ops
Type Security Shares Price Value
Exercise Restricted Stock Units F3, F4, F5 4,120 $0.00 $0.00
Exercise Restricted Stock Units F3, F6, F5 910 $0.00 $0.00
Exercise Restricted Stock Units F3, F7 330 $0.00 $0.00
Exercise Restricted Stock Units F3, F8 75 $0.00 $0.00
Exercise Common Stock F1 4,120 $0.00 $0.00
Tax Withholding Common Stock F2 1,646 $124.88 $206K
Exercise Common Stock 910 $0.00 $0.00
Tax Withholding Common Stock F2 364 $124.88 $45K
Exercise Common Stock 330 $0.00 $0.00
Tax Withholding Common Stock F2 132 $124.88 $16K
Exercise Common Stock 75 $0.00 $0.00
Tax Withholding Common Stock F2 30 $124.88 $4K
Holdings After Transaction: Restricted Stock Units — 7,575 shares (Direct); Common Stock — 15,360.1822 shares (Direct)
Footnotes (8)
  1. F1. Includes 25.3022 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2026.
  2. F2. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
  3. F3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
  4. F4. 30% of the shares subject to the restricted stock units vested on February 7, 2025, 15% of the shares subject to the restricted stock units vested on each of August 7, 2025 and February 7, 2026, 20% of the shares subject to the restricted stock units vested on August 7, 2026, and 20% of the shares subject to the restricted stock units will vest on February 7, 2027, subject to the reporting person's continued service to the Issuer on each vesting date.
  5. F5. Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2024 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2024 until December 31, 2024, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on February 4, 2025.
  6. F6. 30% of the shares subject to the restricted stock units vested on February 7, 2025, 15% of the shares subject to the restricted stock units vested on August 7, 2025 and February 7, 2026, 20% of the shares subject to the restricted stock units vested on August 7, 2026, and 20% of the shares subject to the restricted stock units will vest on February 7, 2027, subject to the reporting person's continued service to the Issuer on each vesting date.
  7. F7. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
  8. F8. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
RSUs converted 5,435 restricted stock units Total derivative exercises reported on August 7, 2026
Shares for tax withholding 2,172 shares Common shares relinquished to cover tax obligations from RSU vesting
Tax withholding price $124.88 per share Price applied to common shares used for tax withholding
ESPP shares acquired 25.3022 shares Shares acquired under Employee Stock Purchase Plan on July 31, 2026
RSU vesting end date February 7, 2027 Final scheduled vesting date for certain RSU grants, subject to continued service
Restricted Stock Units financial
"Each restricted stock unit represents a contingent right to receive one share"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Rule 16b-3 regulatory
"shares relinquished ... in accordance with Rule 16b-3"
Rule 16b-3 is a Securities and Exchange Commission regulation that exempts certain routine, pre-approved transactions by company insiders from automatic liability for short-term trading profits. It acts like a safe harbor: if an insider follows a formal plan or the board approves specific transactions in advance, profits from buying and selling company stock within six months are not automatically reclaimed. Investors care because the rule clarifies when insider trades are permissible and reduces uncertainty about potential clawbacks.
Employee Stock Purchase Plan financial
"shares acquired under the Issuer's Employee Stock Purchase Plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
performance-based restricted stock units financial
"Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units"
Performance-based restricted stock units are a type of employee equity award that converts into company shares only if predefined financial or operational targets are met over a set period. Think of it like a bonus check that becomes stock only when specific goals are hit; it ties pay to results, aligning managers’ incentives with shareholders. Investors care because these awards affect future share count, executive incentives, and signal how management’s success will be measured and rewarded.

FAQ

What did ServiceNow (NOW) executive Paul Fipps report in this Form 4?

Paul Fipps reported exercising 5,435 restricted stock units into common shares and relinquishing 2,172 shares to cover tax withholding obligations tied to RSU vesting on August 7, 2026.

How many ServiceNow (NOW) RSUs did Paul Fipps have vest or convert?

On August 7, 2026, Paul Fipps had 5,435 restricted stock units convert into the same number of ServiceNow common shares, including tranches from time-based and performance-based RSU grants.

How many ServiceNow (NOW) shares were used to cover taxes, and at what price?

A total of 2,172 shares of ServiceNow common stock were relinquished for tax withholding at a price of $124.88 per share, in connection with the RSU vesting events reported.

What are the key vesting dates for Paul Fipps’ ServiceNow (NOW) RSUs?

Footnotes state that certain RSUs vested on February 7, 2025, August 7, 2025, February 7, 2026, and August 7, 2026, with remaining portions scheduled to vest on February 7, 2027, subject to continued service.

Did Paul Fipps acquire ServiceNow (NOW) shares through an employee stock purchase plan?

Yes. A footnote indicates that his holdings include 25.3022 shares acquired under ServiceNow’s Employee Stock Purchase Plan on July 31, 2026, in addition to RSU-related share activity.

Were performance-based ServiceNow (NOW) RSUs involved in this Form 4?

Yes. Some RSUs were performance-based units granted February 15, 2024, with a performance period from January 1 to December 31, 2024, and achievement determined by the Compensation Committee on February 4, 2025.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fipps Paul

(Last)(First)(Middle)
2225 LAWSON LANE

(Street)
SANTA CLARA CALIFORNIA 95054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
President, Global Customer Ops
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/07/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/07/2026M4,120A$016,217.1822(1)D
Common Stock08/07/2026F1,646(2)D$124.8814,571.1822D
Common Stock08/07/2026M910A$015,481.1822D
Common Stock08/07/2026F364(2)D$124.8815,117.1822D
Common Stock08/07/2026M330A$015,447.1822D
Common Stock08/07/2026F132(2)D$124.8815,315.1822D
Common Stock08/07/2026M75A$015,390.1822D
Common Stock08/07/2026F30(2)D$124.8815,360.1822D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(3)08/07/2026M4,120 (4) (5)Common Stock4,120$04,130D
Restricted Stock Units(3)08/07/2026M910 (6) (5)Common Stock910$0920D
Restricted Stock Units(3)08/07/2026M330 (7) (7)Common Stock330$01,950D
Restricted Stock Units(3)08/07/2026M75 (8) (8)Common Stock75$0575D
Explanation of Responses:
1. Includes 25.3022 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2026.
2. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
4. 30% of the shares subject to the restricted stock units vested on February 7, 2025, 15% of the shares subject to the restricted stock units vested on each of August 7, 2025 and February 7, 2026, 20% of the shares subject to the restricted stock units vested on August 7, 2026, and 20% of the shares subject to the restricted stock units will vest on February 7, 2027, subject to the reporting person's continued service to the Issuer on each vesting date.
5. Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2024 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2024 until December 31, 2024, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on February 4, 2025.
6. 30% of the shares subject to the restricted stock units vested on February 7, 2025, 15% of the shares subject to the restricted stock units vested on August 7, 2025 and February 7, 2026, 20% of the shares subject to the restricted stock units vested on August 7, 2026, and 20% of the shares subject to the restricted stock units will vest on February 7, 2027, subject to the reporting person's continued service to the Issuer on each vesting date.
7. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
8. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Paul Fipps by Hossein Nowbar, Attorney-in-Fact08/11/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)