ServiceNow (NOW) exec’s 151-share sale under Rule 10b5-1 plan

Rhea-AI Filing Summary

ServiceNow, Inc. executive Paul Fipps, President of Global Customer Ops, reported an open-market sale of 151 shares of Common Stock at $90.47 per share on May 8, 2026. After this transaction, he directly holds 8,143.88 shares of ServiceNow common stock.

The filing notes that this trade was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by Fipps on November 19, 2025, indicating it was scheduled in advance rather than timed discretionarily.

Insider Trade Summary 10b5-1

Net Seller: 151 shares ($13,661)

Net Sell 1 txn

Insider Fipps Paul

Role President, Global Customer Ops

Sold 151 shs ($14K)

Type	Security	Shares	Price	Value
Sale	Common Stock	151	$90.47	$14K

Holdings After Transaction: Common Stock — 8,143.88 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 151 shares Sale price: $90.47 per share Shares held after transaction: 8,143.88 shares +1 more

4 metrics

Shares sold 151 shares Open-market sale on May 8, 2026

Sale price $90.47 per share Common Stock transaction

Shares held after transaction 8,143.88 shares Direct ownership following sale

Trades under plan Rule 10b5-1 plan Plan adopted November 19, 2025

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock

3 terms

Rule 10b5-1 trading plan regulatory

"transactions were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: Common Stock"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fipps Paul

(Last) (First) (Middle)

2225 LAWSON LANE

(Street)

SANTA CLARA CALIFORNIA 95054

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President, Global Customer Ops

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/08/2026		S(1)		151	D	$90.47	8,143.88	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on November 19, 2025.

Remarks:

	/s/ Paul Fipps by Hossein Nowbar, Attorney-in-Fact	05/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ServiceNow (NOW) executive Paul Fipps report?

Paul Fipps reported selling 151 shares of ServiceNow Common Stock in an open-market transaction at $90.47 per share. This sale was disclosed in a Form 4 insider trading report filed with the SEC for the transaction dated May 8, 2026.

Was the ServiceNow (NOW) insider sale by Paul Fipps part of a 10b5-1 plan?

Yes. The filing states the transactions were effected under a Rule 10b5-1 trading plan adopted by Paul Fipps on November 19, 2025. Such pre-arranged plans automate trades, reducing the significance of short-term market timing decisions for this sale.

How many ServiceNow (NOW) shares does Paul Fipps own after this reported sale?

After selling 151 shares, Paul Fipps directly holds 8,143.88 shares of ServiceNow Common Stock. This post-transaction balance is disclosed in the Form 4 and provides context on his remaining equity stake following the reported open-market sale.

What price did Paul Fipps receive per share in the ServiceNow (NOW) sale?

The reported transaction price was $90.47 per share of ServiceNow Common Stock. This figure reflects the sale price for the 151 shares sold in the open market on May 8, 2026, as detailed in the Form 4 filing.

What role does Paul Fipps hold at ServiceNow (NOW) in this Form 4 filing?

In the Form 4, Paul Fipps is identified as an officer of ServiceNow, serving as President, Global Customer Ops. His position classifies him as an insider, requiring disclosure of his transactions in ServiceNow Common Stock under SEC rules.