[Form 4] SERVICENOW, INC. Insider Trading Activity

Rhea-AI Filing Summary

Gina Mastantuono, President and CFO of ServiceNow, Inc. (NOW), reported multiple equity transactions on Form 4. On 08/15/2025 she received restricted stock units that converted into 4,442, 319, and 471 shares of common stock upon vesting, recorded as acquisitions at $0 per share. Concurrently she surrendered 2,388, 172, and 254 shares to satisfy federal and state tax withholding obligations at a reported price of $867.24 per share. Following those transactions her beneficial ownership moved between 16,014 and 13,990 shares across line items. On 08/18/2025 a separate sale of 1,762 shares occurred at $866.45 per share. The filing notes the 08/18 sale was effected under a Rule 10b5-1 trading plan and explains vesting schedules and performance-based conditions for the RSUs.

Positive

• RSU vesting converted to common stock, reflecting compensation realization without cash exercise cost (acquisitions recorded at $0 per share)
• Disclosure includes Rule 10b5-1 plan statement, indicating the sale on 08/18/2025 was pre-planned and compliant with insider-trading procedures
• Detailed vesting and performance-condition notes are provided, clarifying timing and performance metrics for the granted RSUs

Negative

• Significant share surrender for tax withholding (2,388, 172, and 254 shares at $867.24), which reduced beneficial ownership
• Sale of 1,762 shares on 08/18/2025 at $866.45 decreased the reporting person’s holdings

Insights

Financial Analyst

TL;DR: Routine executive equity vesting with tax withholding and a Rule 10b5-1 sale; no material change to control.

The Form 4 discloses standard compensation-related equity events: performance and time-based restricted stock units vested and converted to shares, shares were withheld to cover tax obligations at ~$867.24 per share, and a separate pre-planned sale of 1,762 shares at $866.45 was executed under a 10b5-1 plan. These transactions reflect compensation realization and tax settlement rather than active disposition trends; aggregated holdings after the reported activity remain within a mid-five-figure share count and do not indicate a change in voting control or a material financing action.

Corporate Governance Expert

TL;DR: Disclosure aligns with expected governance practices: RSU vesting disclosure and 10b5-1 plan use are documented.

The filing includes explanatory notes describing vesting schedules, performance conditions tied to a three-year TSR comparison, and the use of a Rule 10b5-1 trading plan for the reported sale. The Reporting Person documented tax-withholding share relinquishments pursuant to Rule 16b-3. From a governance perspective, the filing provides required transparency on timing, mechanics, and conditions of equity compensation and planned dispositions, fulfilling Section 16 reporting expectations.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mastantuono Gina

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CFO

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/15/2025		M		4,442	A	$0	16,014	D
Common Stock	08/15/2025		F		2,388(1)	D	$867.24	13,626	D
Common Stock	08/15/2025		M		319	A	$0	13,945	D
Common Stock	08/15/2025		F		172(1)	D	$867.24	13,773	D
Common Stock	08/15/2025		M		471	A	$0	14,244	D
Common Stock	08/15/2025		F		254(1)	D	$867.24	13,990	D
Common Stock	08/18/2025		S(2)		1,762	D	$866.45	12,228	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(3)	08/15/2025		M			4,442	(4)(5)	(4)(5)	Common Stock	4,442	$0	4,440	D
Restricted Stock Units	(3)	08/15/2025		M			319	(6)	(6)	Common Stock	319	$0	1,914	D
Restricted Stock Units	(3)	08/15/2025		M			471	(7)	(7)	Common Stock	471	$0	4,706	D

Explanation of Responses:

1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.

2. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 22, 2024.

3. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.

4. 30% of the shares subject to the restricted stock units vested on February 17, 2024, 15% of the shares subject to the restricted stock units vested on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units vested on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.

5. Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.

6. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

7. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.

Remarks:

	/s/ Gina Mastantuono by Russell S. Elmer, Attorney-in-Fact	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for ServiceNow (NOW)?

The filing was made by Gina Mastantuono, identified as President and CFO of ServiceNow, Inc.

What equity was acquired by the reporting person on 08/15/2025?

Restricted stock units converted to 4,442, 319, and 471 shares of common stock (recorded as acquisitions at $0 per share).

Why were some shares surrendered and at what price?

The reporting person relinquished 2,388, 172, and 254 shares to satisfy federal and state tax withholding obligations at $867.24 per share.

Was there any sale of ServiceNow shares reported?

Yes. On 08/18/2025 the filing reports a sale of 1,762 shares at $866.45 per share executed under a Rule 10b5-1 trading plan.

Do the RSUs have performance conditions?

Yes. Some RSUs include a 3-year relative total stockholder return (TSR) performance condition versus the S&P 500 for the period Jan 1, 2023 to Dec 31, 2025 and other RSUs vest on time-based schedules described in the filing.