NOW Form 4: McDermott Sells 1,585 Shares Under 10b5-1 Plan

Rhea-AI Filing Summary

William R. McDermott, Chairman & CEO of ServiceNow, Inc. (NOW), reported the sale of 1,585 shares of common stock on 08/19/2025 under a Rule 10b5-1 trading plan adopted February 27, 2025. The reported sales were effected at a weighted average price of $900.001 per share, with individual sale prices ranging from $900.00 to $900.01. After the transaction, Mr. McDermott beneficially owned 12,439 shares directly and 4,881 shares indirectly through a trust. The Form 4 was signed on behalf of Mr. McDermott by an attorney-in-fact on 08/21/2025.

Positive

• Transaction executed under a Rule 10b5-1 trading plan, indicating pre-authorization of the sale
• Complete Section 16 disclosure provided with transaction date, price range, and post-transaction holdings

Negative

• Direct beneficial ownership decreased by 1,585 shares following the sale
• Weighted average sale price precision ($900.001) indicates multiple executions at slightly different prices

Insights

Financial Analyst

TL;DR: Insider sale of 1,585 shares under a pre-established 10b5-1 plan; holdings remain materially concentrated.

The filing documents a modest, pre-planned sale executed under a Rule 10b5-1 plan, indicating the sale was pre-authorized and not an ad hoc disposition. The disclosed weighted average sale price is $900.001 per share and the aggregate direct ownership following the sale is 12,439 shares with an additional 4,881 held indirectly. From a market-impact perspective, the transaction size is small relative to institutional volumes; the filing provides no new operating or financial information about the issuer.

Corporate Governance Expert

TL;DR: Routine insider sale under a documented 10b5-1 plan; disclosure complies with Section 16 reporting requirements.

The Form 4 clearly states the transaction was pursuant to a Rule 10b5-1 plan adopted February 27, 2025, and includes the requisite details: transaction date, number of shares sold, weighted average price, and post-transaction beneficial ownership. The signature by attorney-in-fact is provided with a date of 08/21/2025. The filing contains no indications of prohibited insider trading or unexplained transactions; it is a standard Section 16 disclosure.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McDermott William R

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/19/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/19/2025		S(1)		1,585(2)	D	$900.001(3)	12,439	D
Common Stock								4,881	I	by Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.

2. Represents the aggregate of sales effected on the same day at different prices.

3. Represents the weighted average sales price per share. The shares sold at prices ranging from $900.00 to $900.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Remarks:

	/s/ William R. McDermott by Russell S. Elmer, Attorney-in-Fact	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did ServiceNow CEO William R. McDermott sell on 08/19/2025?

He sold 1,585 shares of ServiceNow common stock on 08/19/2025 as reported on the Form 4.

At what price were the shares sold by William R. McDermott?

The shares were sold at a weighted average price of $900.001 per share, with prices ranging from $900.00 to $900.01.

Was the sale by Mr. McDermott part of a pre-arranged plan?

Yes. The Form 4 states the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted February 27, 2025.

How many ServiceNow shares does Mr. McDermott beneficially own after the sale?

After the transaction he beneficially owned 12,439 shares directly and 4,881 shares indirectly through a trust.

Who signed the Form 4 and when was it signed?

The Form 4 was signed on behalf of William R. McDermott by Russell S. Elmer, Attorney-in-Fact, on 08/21/2025.