Form 4: NOW director Anita Sands reports multiple sales reducing holdings to 9,307

Rhea-AI Filing Summary

Anita M. Sands, a director of ServiceNow, Inc. (NOW), reported multiple open-market sales of ServiceNow common stock on 08/29/2025. The filing lists six separate sale groupings executed the same day at varying weighted-average prices ranging from approximately $911.72 to $919.01 per share. The reported post-transaction beneficial ownership declined across the entries, with the final reported direct beneficial ownership equal to 9,307 shares. The Form 4 was signed on behalf of Ms. Sands by her attorney-in-fact on 09/02/2025. The form contains explanatory notes specifying price ranges for each grouped sale and states that full breakdowns are available upon request.

Positive

• None.

Negative

• Director sold shares in multiple transactions on 08/29/2025, reducing direct beneficial ownership to 9,307 shares
• Sales executed at high price levels with weighted-average prices reported between approximately $911.72 and $919.01

Insights

Securities Analyst

TL;DR Director Anita Sands executed multiple single-day open-market sales of NOW shares at ~ $912–$919, reducing direct holdings to 9,307 shares.

The Form 4 discloses six grouped sales on 08/29/2025, each reported with weighted-average prices and post-transaction beneficial ownership levels. The filing provides price ranges for each grouped trade and notes the availability of full per-price share breakdowns upon request. From an analytical perspective, the filing is a straightforward Section 16 disclosure of insider sales and contains no additional commentary, derivative transactions, or plan-designation language in the visible text.

Corporate Governance Expert

TL;DR Routine Form 4 disclosure: a director sold shares in multiple lots the same day; filing includes detailed price-range notes.

This Form 4 is a standard compliance disclosure by a reporting person identified as a director. It indicates individual (not joint) filing status and records sales (transaction code S) without referencing a Rule 10b5-1 plan checkbox in the visible content. The signature block shows authorization by an attorney-in-fact. The filing does not include information about intent, planned trading programs, or derivative holdings, limiting governance conclusions to the confirmed sales and post-sale holdings.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sands Anita M

(Last) (First) (Middle)

C/O SERVICENOW, INC.

2225 LAWSON LANE

(Street)

SANTA CLARA CA 95054

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/29/2025		S		85(1)	D	$912.24(2)	10,319	D
Common Stock	08/29/2025		S		215(1)	D	$913.139(3)	10,104	D
Common Stock	08/29/2025		S		212(1)	D	$914.162(4)	9,892	D
Common Stock	08/29/2025		S		314(1)	D	$915.249(5)	9,578	D
Common Stock	08/29/2025		S		147(1)	D	$917.575(6)	9,431	D
Common Stock	08/29/2025		S		124(1)	D	$918.821(7)	9,307	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the aggregate of sales effected on the same day at different prices.

2. Represents the weighted average sales price per share. The shares sold at prices ranging from $911.715 to $912.702 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

3. Represents the weighted average sales price per share. The shares sold at prices ranging from $912.78 to $913.704 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

4. Represents the weighted average sales price per share. The shares sold at prices ranging from $913.817 to $914.806 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

5. Represents the weighted average sales price per share. The shares sold at prices ranging from $914.828 to $916.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

6. Represents the weighted average sales price per share. The shares sold at prices ranging from $917.17 to $917.925 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

7. Represents the weighted average sales price per share. The shares sold at prices ranging from $918.583 to $919.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.

Remarks:

	/s/ Anita M. Sands by Russell S. Elmer, Attorney-in-Fact	09/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Anita M. Sands file for NOW on 08/29/2025?

The Form 4 reports six grouped open-market sales (transaction code S) executed on 08/29/2025 with weighted-average prices and post-transaction ownership figures.

What was Anita M. Sands' reported beneficial ownership of NOW after the sales?

The filing shows the final reported direct beneficial ownership following the transactions as 9,307 shares.

At what prices were the NOW shares sold according to the Form 4?

The filing provides weighted-average sale prices and price ranges for each grouped sale, with prices reported between about $911.715 and $919.01 per share.

Was this Form 4 filed jointly or by one reporting person?

The Form indicates it was a single reporting person filing: Form filed by One Reporting Person.

Who signed the Form 4 for Anita M. Sands and when?

The signature block shows the form was signed /s/ Anita M. Sands by Russell S. Elmer, Attorney-in-Fact on 09/02/2025.