STOCK TITAN

[Form 4] SERVICENOW, INC. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Cloudflare, Inc. (NET) ‒ Form 144 notice

Chief Financial Officer Thomas J. Seifert and related entities have notified the SEC of an intent to sell up to 5,600 Class A shares on or after 28 Jul 2025 through Morgan Stanley. The block, valued at $1.11 million, represents roughly 0.002 % of the company’s 310.6 million shares outstanding.

The filing also lists recent Rule 10b5-1 programmed sales: 97,426 shares were sold during the past three months for gross proceeds of about $17.5 million, with individual tranches ranging from 400 to 41,556 shares. The filer certifies no knowledge of undisclosed adverse information.

Because Form 144 is a notice, actual sales may vary or be cancelled. Although the proposed sale is immaterial to the float, the ongoing insider disposition pattern may be viewed as a mild negative signal for investor sentiment.

Cloudflare, Inc. (NET) ‒ Avviso Modulo 144

Il Direttore Finanziario Thomas J. Seifert e entità correlate hanno notificato alla SEC l’intenzione di vendere fino a 5.600 azioni di Classe A a partire dal 28 luglio 2025 tramite Morgan Stanley. Il blocco, valutato circa 1,11 milioni di dollari, rappresenta circa lo 0,002% delle 310,6 milioni di azioni in circolazione della società.

La comunicazione include anche le recenti vendite programmate ai sensi della Regola 10b5-1: 97.426 azioni sono state vendute negli ultimi tre mesi per un ricavo lordo di circa 17,5 milioni di dollari, con tranche individuali variabili da 400 a 41.556 azioni. Il dichiarante certifica di non essere a conoscenza di informazioni negative non divulgate.

Poiché il Modulo 144 è un avviso, le vendite effettive potrebbero variare o essere cancellate. Sebbene la vendita proposta sia irrilevante rispetto al flottante, il modello continuo di cessione da parte degli insider potrebbe essere interpretato come un segnale leggermente negativo per il sentiment degli investitori.

Cloudflare, Inc. (NET) ‒ Aviso Formulario 144

El Director Financiero Thomas J. Seifert y entidades relacionadas han notificado a la SEC su intención de vender hasta 5,600 acciones Clase A a partir del 28 de julio de 2025 a través de Morgan Stanley. El bloque, valorado en aproximadamente 1.11 millones de dólares, representa cerca del 0.002% de las 310.6 millones de acciones en circulación de la compañía.

El archivo también incluye ventas programadas recientes bajo la Regla 10b5-1: se vendieron 97,426 acciones en los últimos tres meses por ingresos brutos de alrededor de 17.5 millones de dólares, con tramos individuales que van desde 400 hasta 41,556 acciones. El declarante certifica no tener conocimiento de información adversa no divulgada.

Dado que el Formulario 144 es un aviso, las ventas reales pueden variar o cancelarse. Aunque la venta propuesta es insignificante para el flotante, el patrón continuo de disposiciones internas podría interpretarse como una señal levemente negativa para el sentimiento de los inversores.

Cloudflare, Inc. (NET) ‒ 양식 144 공지

최고재무책임자(Thomas J. Seifert) 및 관련 기관이 SEC에 2025년 7월 28일 이후 모건 스탠리를 통해 최대 5,600주 클래스 A 주식 판매 의사를 통보했습니다. 이 블록은 약 111만 달러로, 회사의 발행 주식 3억 1,060만 주 중 약 0.002%에 해당합니다.

신고서에는 최근 규칙 10b5-1에 따른 프로그램 매도 내역도 포함되어 있습니다: 지난 3개월 동안 97,426주가 매도되어 약 1,750만 달러의 총수익을 올렸으며, 개별 매도 규모는 400주에서 41,556주 사이였습니다. 신고자는 미공개 부정적 정보가 없음을 인증했습니다.

양식 144는 통지서이므로 실제 매도는 변동되거나 취소될 수 있습니다. 제안된 매도는 유통 주식수에 비해 미미하지만, 내부자 매도 지속 패턴은 투자자 심리에 다소 부정적인 신호로 해석될 수 있습니다.

Cloudflare, Inc. (NET) ‒ Avis de formulaire 144

Le directeur financier Thomas J. Seifert et des entités associées ont informé la SEC de leur intention de vendre jusqu'à 5 600 actions de classe A à partir du 28 juillet 2025 via Morgan Stanley. Le bloc, évalué à environ 1,11 million de dollars, représente environ 0,002 % des 310,6 millions d’actions en circulation de la société.

Le dépôt mentionne également des ventes programmées récentes selon la règle 10b5-1 : 97 426 actions ont été vendues au cours des trois derniers mois pour un produit brut d’environ 17,5 millions de dollars, avec des tranches individuelles allant de 400 à 41 556 actions. Le déclarant certifie ne pas avoir connaissance d’informations défavorables non divulguées.

Étant donné que le formulaire 144 est un avis, les ventes effectives peuvent varier ou être annulées. Bien que la vente proposée soit insignifiante par rapport au flottant, le schéma continu de cessions par les initiés peut être perçu comme un signal légèrement négatif pour le sentiment des investisseurs.

Cloudflare, Inc. (NET) ‒ Formular 144 Mitteilung

Finanzvorstand Thomas J. Seifert und verbundene Einheiten haben der SEC die Absicht mitgeteilt, bis zu 5.600 Class-A-Aktien ab dem 28. Juli 2025 über Morgan Stanley zu verkaufen. Das Paket im Wert von etwa 1,11 Millionen US-Dollar entspricht etwa 0,002 % der 310,6 Millionen ausstehenden Aktien des Unternehmens.

Die Meldung listet auch kürzlich programmierte Verkäufe gemäß Regel 10b5-1 auf: 97.426 Aktien wurden in den letzten drei Monaten verkauft und erzielten Bruttoerlöse von rund 17,5 Millionen US-Dollar, mit einzelnen Tranchen von 400 bis 41.556 Aktien. Der Einreicher bestätigt, keine Kenntnis von nicht offengelegten negativen Informationen zu haben.

Da Formular 144 eine Mitteilung ist, können tatsächliche Verkäufe variieren oder storniert werden. Obwohl der vorgeschlagene Verkauf im Verhältnis zum Streubesitz unerheblich ist, könnte das anhaltende Muster von Insider-Verkäufen als leicht negatives Signal für die Anlegerstimmung gewertet werden.

Positive
  • None.
Negative
  • Continued insider selling: 97,426 shares sold in the last three months plus a planned 5,600-share sale may signal reduced management confidence.

Insights

TL;DR: CFO plans 5.6k-share sale; 97k shares already sold—small to float but supports continuing insider-selling trend.

The proposed $1.1 million sale equals only ~0.002 % of shares outstanding, so supply impact is negligible. However, when combined with the prior 97,426 shares off-loaded for ~$17.5 million over three months, it reinforces an ongoing insider-selling cadence. Persistent executive sales—especially by the CFO—can pressure sentiment, even if executed under 10b5-1 plans. No operational data accompany the filing, so the fundamental thesis for NET remains unchanged. I view the disclosure as modestly negative given the cumulative pattern, not the size of this specific trade.

TL;DR: Transaction is de minimis to float; unlikely to alter supply-demand dynamics, view as neutral.

The 5,600-share intent is trivial relative to NET’s float and daily volume. Moreover, trades appear pre-scheduled, limiting informational value. While insiders have sold nearly 100k shares recently, that still equates to <0.05 % of shares outstanding—hardly thesis-changing. Unless additional executives join the selling or volumes accelerate, I consider the filing administratively routine. Portfolio action: monitor but no immediate adjustment.

Cloudflare, Inc. (NET) ‒ Avviso Modulo 144

Il Direttore Finanziario Thomas J. Seifert e entità correlate hanno notificato alla SEC l’intenzione di vendere fino a 5.600 azioni di Classe A a partire dal 28 luglio 2025 tramite Morgan Stanley. Il blocco, valutato circa 1,11 milioni di dollari, rappresenta circa lo 0,002% delle 310,6 milioni di azioni in circolazione della società.

La comunicazione include anche le recenti vendite programmate ai sensi della Regola 10b5-1: 97.426 azioni sono state vendute negli ultimi tre mesi per un ricavo lordo di circa 17,5 milioni di dollari, con tranche individuali variabili da 400 a 41.556 azioni. Il dichiarante certifica di non essere a conoscenza di informazioni negative non divulgate.

Poiché il Modulo 144 è un avviso, le vendite effettive potrebbero variare o essere cancellate. Sebbene la vendita proposta sia irrilevante rispetto al flottante, il modello continuo di cessione da parte degli insider potrebbe essere interpretato come un segnale leggermente negativo per il sentiment degli investitori.

Cloudflare, Inc. (NET) ‒ Aviso Formulario 144

El Director Financiero Thomas J. Seifert y entidades relacionadas han notificado a la SEC su intención de vender hasta 5,600 acciones Clase A a partir del 28 de julio de 2025 a través de Morgan Stanley. El bloque, valorado en aproximadamente 1.11 millones de dólares, representa cerca del 0.002% de las 310.6 millones de acciones en circulación de la compañía.

El archivo también incluye ventas programadas recientes bajo la Regla 10b5-1: se vendieron 97,426 acciones en los últimos tres meses por ingresos brutos de alrededor de 17.5 millones de dólares, con tramos individuales que van desde 400 hasta 41,556 acciones. El declarante certifica no tener conocimiento de información adversa no divulgada.

Dado que el Formulario 144 es un aviso, las ventas reales pueden variar o cancelarse. Aunque la venta propuesta es insignificante para el flotante, el patrón continuo de disposiciones internas podría interpretarse como una señal levemente negativa para el sentimiento de los inversores.

Cloudflare, Inc. (NET) ‒ 양식 144 공지

최고재무책임자(Thomas J. Seifert) 및 관련 기관이 SEC에 2025년 7월 28일 이후 모건 스탠리를 통해 최대 5,600주 클래스 A 주식 판매 의사를 통보했습니다. 이 블록은 약 111만 달러로, 회사의 발행 주식 3억 1,060만 주 중 약 0.002%에 해당합니다.

신고서에는 최근 규칙 10b5-1에 따른 프로그램 매도 내역도 포함되어 있습니다: 지난 3개월 동안 97,426주가 매도되어 약 1,750만 달러의 총수익을 올렸으며, 개별 매도 규모는 400주에서 41,556주 사이였습니다. 신고자는 미공개 부정적 정보가 없음을 인증했습니다.

양식 144는 통지서이므로 실제 매도는 변동되거나 취소될 수 있습니다. 제안된 매도는 유통 주식수에 비해 미미하지만, 내부자 매도 지속 패턴은 투자자 심리에 다소 부정적인 신호로 해석될 수 있습니다.

Cloudflare, Inc. (NET) ‒ Avis de formulaire 144

Le directeur financier Thomas J. Seifert et des entités associées ont informé la SEC de leur intention de vendre jusqu'à 5 600 actions de classe A à partir du 28 juillet 2025 via Morgan Stanley. Le bloc, évalué à environ 1,11 million de dollars, représente environ 0,002 % des 310,6 millions d’actions en circulation de la société.

Le dépôt mentionne également des ventes programmées récentes selon la règle 10b5-1 : 97 426 actions ont été vendues au cours des trois derniers mois pour un produit brut d’environ 17,5 millions de dollars, avec des tranches individuelles allant de 400 à 41 556 actions. Le déclarant certifie ne pas avoir connaissance d’informations défavorables non divulguées.

Étant donné que le formulaire 144 est un avis, les ventes effectives peuvent varier ou être annulées. Bien que la vente proposée soit insignifiante par rapport au flottant, le schéma continu de cessions par les initiés peut être perçu comme un signal légèrement négatif pour le sentiment des investisseurs.

Cloudflare, Inc. (NET) ‒ Formular 144 Mitteilung

Finanzvorstand Thomas J. Seifert und verbundene Einheiten haben der SEC die Absicht mitgeteilt, bis zu 5.600 Class-A-Aktien ab dem 28. Juli 2025 über Morgan Stanley zu verkaufen. Das Paket im Wert von etwa 1,11 Millionen US-Dollar entspricht etwa 0,002 % der 310,6 Millionen ausstehenden Aktien des Unternehmens.

Die Meldung listet auch kürzlich programmierte Verkäufe gemäß Regel 10b5-1 auf: 97.426 Aktien wurden in den letzten drei Monaten verkauft und erzielten Bruttoerlöse von rund 17,5 Millionen US-Dollar, mit einzelnen Tranchen von 400 bis 41.556 Aktien. Der Einreicher bestätigt, keine Kenntnis von nicht offengelegten negativen Informationen zu haben.

Da Formular 144 eine Mitteilung ist, können tatsächliche Verkäufe variieren oder storniert werden. Obwohl der vorgeschlagene Verkauf im Verhältnis zum Streubesitz unerheblich ist, könnte das anhaltende Muster von Insider-Verkäufen als leicht negatives Signal für die Anlegerstimmung gewertet werden.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Tzitzon Nicholas

(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Vice Chairman
3. Date of Earliest Transaction (Month/Day/Year)
07/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $655.94 07/24/2025 A 3,915 (1) 12/13/2031 Common Stock 3,915 $655.94 19,575 D
Explanation of Responses:
1. As the Issuer has previously disclosed, on December 13, 2021, a Performance Stock Option ("PSO") was granted to the Reporting Person. The Issuer also disclosed that there are eight separate tranches to the PSO and any tranche may vest only if both subscription revenue and stock price performance metrics are met, in addition to service requirements. The performance period ends September 30, 2026. On July 24, 2025, the Issuer's Compensation Committee certified achievement of the subscription revenue metric for Tranche Five of the PSO. Despite having met this performance metric, the shares for Tranche Five have not yet vested. They may vest, if at all, only if: (i) achievement of the applicable stock price metric is certified; and (ii) the Reporting Person is an employee of the Issuer on such vesting date. As of July 24, 2025, 15,660 of the options are fully vested and remain exercisable.
Remarks:
/s/ Nicholas Tzitzon by Russell S. Elmer, Attorney-in-Fact 07/28/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Cloudflare (NET) shares are proposed for sale in this Form 144?

5,600 Class A shares with an estimated market value of $1.11 million.

Who is the seller in Cloudflare's Form 144 filed on 28-Jul-2025?

Chief Financial Officer Thomas J. Seifert and affiliated entities under a Rule 10b5-1 plan.

What percentage of Cloudflare’s outstanding shares does the proposed sale represent?

Approximately 0.002 % of the 310.6 million shares outstanding.

How many Cloudflare shares have insiders sold in the past three months?

The filing reports 97,426 shares sold for roughly $17.5 million in gross proceeds.

Does Form 144 guarantee that the shares will be sold?

No. Form 144 is only a notice of intent; actual sales may differ or be cancelled.
Servicenow Inc

NYSE:NOW

NOW Rankings

NOW Latest News

NOW Latest SEC Filings

NOW Stock Data

202.85B
207.57M
0.18%
92.51%
1.62%
Software - Application
Services-prepackaged Software
Link
United States
SANTA CLARA