National Research (NRC) CFO reports sale of 21,271 common shares

Rhea-AI Filing Summary

National Research Corp's Executive Vice President and Chief Financial Officer, Shane R. Harrison, reported a stock transaction involving company common shares. On 12/29/2025, a Form 4 shows a disposition of 21,271 shares of Common Stock at a price of $18.66 per share under transaction code F. Following this transaction, Harrison is reported to beneficially own 150,729 shares of National Research Corp common stock, held directly.

Insider Trade Summary

Net Seller: 21,271 shares

Net Sell 1 txn

Insider HARRISON SHANE R

Role EVP & Chief Financial Officer

Type	Security	Shares	Price	Value
Exercise Price or Tax Liability	Common Stock	21,271	$18.66	$397K

Holdings After Transaction: Common Stock — 150,729 shares (Direct)

FAQ

What insider transaction did NRC EVP & CFO Shane R. Harrison report?

Shane R. Harrison, EVP & Chief Financial Officer of National Research Corp (NRC), reported a disposition of 21,271 shares of Common Stock on 12/29/2025.

At what price were the NRC shares transacted in Shane R. Harrison's Form 4?

The Form 4 reports that the 21,271 NRC common shares were transacted at a price of $18.66 per share.

How many NRC shares does Shane R. Harrison beneficially own after this transaction?

After the reported transaction, Shane R. Harrison is shown as beneficially owning 150,729 shares of National Research Corp common stock.

What is Shane R. Harrison’s role at National Research Corp (NRC)?

Shane R. Harrison is reported as an officer of National Research Corp, serving as EVP & Chief Financial Officer.

Is Shane R. Harrison’s ownership in NRC reported as direct or indirect?

The Form 4 lists Shane R. Harrison’s 150,729 NRC shares as held with direct (D) ownership, with no indirect ownership nature specified.

What type of security is involved in Shane R. Harrison’s NRC Form 4 filing?

The Form 4 filing for Shane R. Harrison involves Common Stock of National Research Corp (NRC) as the reported security.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 01/26/2026 - 06:10 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HARRISON SHANE R

(Last) (First) (Middle)

1245 Q STREET

(Street)

LINCOLN NE 68508

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
NATIONAL RESEARCH CORP [ NRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP & Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
12/29/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	12/29/2025		F		21,271	D	$18.66	150,729	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Shane R. Harrison, by Cody Kofoid, attorney-in-fact, pursuant to a POA previously filed with the SEC	01/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.