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Booking Holdings Inc. senior vice president, chief accounting officer and controller Susana D'Emic reported an acquisition of 1,526 shares of common stock with a transaction price of $0.00 per share. These shares represent additional common stock underlying a performance share unit award granted on March 4, 2023, where performance has exceeded the target amount.
The additional performance-based shares are expected to vest on March 4, 2026, subject to Ms. D'Emic's continued service. Following this award-related acquisition, Ms. D'Emic now directly holds a total of 7,325 shares of Booking Holdings common stock.
Booking Holdings Inc. filed its annual report describing a large, global online travel platform built around Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company generated $26.9 billion in revenue in 2025, mainly from hotel-style accommodations, alternative stays, payments, and advertising.
Management highlights record annual room nights, rapid growth in flights and attractions at Booking.com, and expanding use of generative AI to personalize planning, support its Connected Trip strategy, and improve customer service. The report also notes rising competitive pressure from major tech and AI-driven rivals, heavier regulation in Europe, cybersecurity and data-privacy challenges, and evolving global tax and digital-services regimes.
Booking employed about 24,300 people as of December 31, 2025 and emphasizes investment in talent, technology modernization, and a cost-saving Transformation Program to fund long-term growth.
Booking Holdings Inc. reported strong fourth quarter and full-year 2025 results and announced a major stock split. Q4 2025 revenue was $6.3B, up 16% year over year, with gross bookings of $43.0B up 16% and GAAP net income of $1.4B up 34%. Adjusted EPS for the quarter was $48.80, up 17%.
For 2025, room nights grew 8%, gross bookings reached $186.1B (up 12%), and revenue was $26.9B (up 13%). Net income was $5.4B, down 8%, while Adjusted EBITDA was $9.9B, up 20%, with a 36.9% margin versus 35.0% in 2024. Free cash flow was $9.1B, up 15%, and net cash from operating activities was $9.4B.
The board declared a quarterly cash dividend of $10.50 per share, a 9.4% increase. The company repurchased $2.1B of stock in Q4 2025, leaving $21.8B authorized. A 25‑for‑1 forward stock split will be effected on April 2, 2026; shareholders of record as of March 6, 2026 will receive 24 additional shares per share, with split‑adjusted trading expected to begin April 6, 2026. Guidance for 2026 targets Q1 revenue growth of 14–16% and full‑year constant‑currency revenue growth in the low double digits, with Adjusted EBITDA growth faster than revenue and Adjusted EPS growth in the mid‑teens.
Booking Holdings insiders Glenn D Fogel and Amy J Roberts plan to sell 1,012 shares of common stock under a Rule 10b5-1 trading plan. The shares have an aggregate market value of $4,190,287.20 based on the data in the notice.
The filing also notes prior 10b5-1 sales of 1,013 shares each on 12/15/2025 for $5,507,197.14 in gross proceeds and on 01/15/2026 for $5,250,301.11. Shares outstanding were 32,233,815 as of the notice date; this is a baseline figure, not the amount being sold.
Booking Holdings Inc. director Robert J. Mylod Jr. filed a Form 4 reporting that Annox Capital, LLC, an entity with which he is associated, sold a total of 40 shares of Booking Holdings common stock on February 2, 2026 in multiple open-market transactions priced between about $5,027.53 and $5,122.66 per share.
The sales were made under a Rule 10b5-1(c) trading plan adopted on August 7, 2025. After these trades, Annox Capital, LLC held 840 shares indirectly, and Mylod also held 2,693 shares directly. He may be deemed to beneficially own Annox’s holdings but disclaims beneficial ownership except for any pecuniary interest.
Annox Capital LLC, an entity associated with a director, has filed a notice to sell 40 common shares of BKNG under Rule 144. The planned sale, through UBS Financial Services on Nasdaq, has an aggregate market value of 204214.44 based on the filing.
The filing also notes prior sales over the past three months by Annox Capital LLC of 40 common shares on each of 11/07/2025, 12/02/2025, and 01/02/2026, with gross proceeds of 200000.00, 200000.00, and 211615.26 respectively.