Booking insiders plan sale of 1,012 shares

Booking Holdings insiders Glenn D Fogel and Amy J Roberts plan to sell 1,012 shares of common stock under a Rule 10b5-1 trading plan.

Accepted by SEC EDGAR 02/17/2026 - 04:35 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Booking Holdings insiders Glenn D Fogel and Amy J Roberts plan to sell 1,012 shares of common stock under a Rule 10b5-1 trading plan. The shares have an aggregate market value of $4,190,287.20 based on the data in the notice.

The filing also notes prior 10b5-1 sales of 1,013 shares each on 12/15/2025 for $5,507,197.14 in gross proceeds and on 01/15/2026 for $5,250,301.11. Shares outstanding were 32,233,815 as of the notice date; this is a baseline figure, not the amount being sold.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the BKNG Form 144 filing by Glenn D Fogel and Amy J Roberts disclose?

It discloses a planned sale of 1,012 Booking Holdings common shares under a Rule 10b5-1 trading plan. The filing also details earlier 10b5-1 stock sales and confirms the insiders state they are not aware of undisclosed material adverse information.

How many BKNG shares are planned to be sold in this Form 144 notice?

The notice covers a planned sale of 1,012 shares of Booking Holdings common stock. These shares have an aggregate market value of $4,190,287.20 based on the figures reported, and are to be sold through Morgan Stanley Smith Barney LLC on NASDAQ.

What previous Booking (BKNG) stock sales are reported for the last three months?

The filing lists two prior 10b5-1 sales of Booking common stock, each for 1,013 shares. One occurred on 12/15/2025 with $5,507,197.14 in gross proceeds, and another on 01/15/2026 with $5,250,301.11 in gross proceeds.

What trading plan is referenced in the BKNG Form 144 for Fogel and Roberts?

The transactions are identified as Rule 10b5-1 sales for Glenn D Fogel and Amy J Roberts. A Rule 10b5-1 plan is a prearranged trading program that allows insiders to sell shares on a scheduled basis, helping manage trading while limiting insider trading concerns.

What type of securities are being sold in the Booking (BKNG) Form 144 filing?

The filing involves Booking Holdings common stock. The planned sale covers 1,012 common shares, acquired via restricted and performance stock units on 03/04/2025, with Morgan Stanley Smith Barney LLC listed as the broker executing the trades on NASDAQ.

How many Booking (BKNG) shares were outstanding at the time of the Form 144 notice?

The notice states that 32,233,815 shares of Booking Holdings common stock were outstanding as of the notice date. This figure provides context for the company’s equity base relative to the 1,012-share sale planned under the 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001516908
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	BOOKING HOLDINGS INC
SEC File Number	001-36691
Address of Issuer	800 Connecticut Avenue Norwalk CONNECTICUT 06854
Phone	2032998000
Name of Person for Whose Account the Securities are To Be Sold	GLENN D FOGEL & AMY J ROBERTS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1012	4190287.20	32233815	02/17/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/04/2025	Restricted and Performance Stock Units	Issuer			1012	03/04/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for GLENN D FOGEL & AMY J ROBERTS 800 Connecticut Avenue Norwalk CT 06854	Common	01/15/2026	1013	5250301.11
10b5-1 Sales for GLENN D FOGEL & AMY J ROBERTS 800 Connecticut Avenue Norwalk CT 06854	Common	12/15/2025	1013	5507197.14

144: Remarks and Signature

Remarks
Date of Notice	02/17/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/09/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Glenn D Fogel
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)