Booking.com Named Official Travel Partner of the Route 66 Centennial, Spotlighting the Great American Road Trip
Booking.com (NASDAQ:BKNG) was named Official Travel Partner of the Route 66 Centennial, supporting events and promotions as the historic 2,448-mile route marks its 100th anniversary in 2026.
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Rhea-AI Summary
Booking.com (NASDAQ:BKNG) was named Official Travel Partner of the Route 66 Centennial, supporting events and promotions as the historic 2,448-mile route marks its 100th anniversary in 2026. The partnership highlights thousands of stays, car rentals, flexible booking options, and integrated digital and on-site experiences.
Booking.com cites Travel Predictions data showing high road‑trip interest in 2026 and promotes Genius Rewards benefits for travelers planning Route 66 trips.
Details
News Market Reaction – BKNG
On Feb 11, the day this news came out, BKNG closed 0.73% above the previous close.
Data tracked by StockTitan Argus for the Feb 11 session.
Key Figures
- Travelers wanting road trips
- 79%
- 2026 Travel Predictions survey respondents craving spontaneous, flexible road trips
- Drawn to social road trips
- 77%
- Survey respondents attracted to road trips to meet new people
- Route 66 length
- 2,448 miles
- Distance from Chicago to Santa Monica along Route 66
- Survey respondents
- 29,733
- Adults across 33 countries and territories in July–August 2025 survey
- Countries and territories
- 33
- Scope of Booking.com Travel Predictions 2026 research
- US respondents
- 2,010
- US participants in the Travel Predictions 2026 survey sample
Historical Context
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KAYAK CEO transition with founder moving to Executive Chair at Booking.
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KAYAK for Business launched Events feature for large corporate travel.
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OpenTable data showed broader, inclusive Valentine’s dining trends.
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Navan and Booking.com expanded direct API to add inventory and savings.
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Set date and webcast details for Q4 and FY 2025 results.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The global travel leader is making it easier to experience one of America's most iconic highways, with thousands of unique stays and unforgettable events along the Mother Road.
Booking.com's 2026 Travel Predictions highlight that
Booking.com features over thousands of accommodation options along Route 66, from nostalgic motels to retro-inspired stays. With access to thousands of car rental options, flexible booking features, free cancellation on many properties, and the ability to plan an entire trip in one place, Booking.com makes it easy to build a custom trip from start to finish. The user-friendly app and wide selection of travel and attraction options help ensure that planning a road trip is just as enjoyable as taking one.
"Celebrating 100 years of Route 66 is a once-in-a-lifetime moment that invites travelers to rediscover the spirit of the open road," said Ben Harrell, Managing Director,
The Route 66 Centennial will feature numerous events and celebrations throughout the year, with Booking.com integrated across digital platforms and on-site at key moments. As the official travel partner, Booking.com ensures travelers have access to flexible bookings and transportation options to experience the route in any style.
Where to Hit the Road in 2026
From car shows to foodie fests, the Route 66 Centennial is packed with iconic and unexpected events. Booking.com makes it easy to stay close to the action with many worth planning a trip around:
Albuquerque, NM – April 18–19: Roads & Rails Festival- Where train travel meets Route 66 energy. Book Hotel
Albuquerque in the heart of Old Town for walkable access and authentic Southwestern charm.
- Where train travel meets Route 66 energy. Book Hotel
Springfield, MO – April 30–May 2: National Kick-Off Event- The official launch of the Centennial celebration will feature concerts, car culture, and historic walking tours. Book a boutique stay at Hotel Vandivort, a local favorite that fuses history and modern style.
Amarillo, TX – June 4–13:Texas Route 66 Festival- This multi-town, 10-day celebration brings food trucks, vintage car parades, and interactive art to life. Roadtrippers can rest up at The Big Texan Motel, a kitschy roadside gem with a big personality.
Tulsa, OK – June 27–28: AAA Route 66 Road Fest- Classic cars, live music, and a retro revival in
Tulsa's Art Deco downtown. Stay at The Mayo Hotel, a glamorous 1925 landmark with rooftop views and vintage flair.
- Classic cars, live music, and a retro revival in
Springfield, IL – September 25–27: Mother Road Festival- 1,000+ classic cars, live music, and a huge downtown block party. Stay at the Inn at 835 Boutique Hotel, a vintage mansion just steps from the action.
Santa Monica, CA – The Route's End- Wrap your journey at the Pacific Coast with beachside sunsets, local eats, and surf-town vibes. Book a room at The Georgian Hotel, an iconic Art Deco property steps from the Santa Monica Pier.
Whether joining a Centennial event or simply chasing the open road, Booking.com is here to help turn a once-in-a-century trip into reality. Visit Booking.com to start planning your Route 66 adventure and make the drive even more rewarding by using the Booking.com Genius Rewards Visa Signature® Card. You'll unlock instant Genius Level 3 status for discounts and room upgrades, plus earn substantial Travel Credits on every mile to help fund your next great American road trip.
Methodology:
*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 2,010 from the US). Respondents completed an online survey in July-August 2025.
About Booking.com
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com's marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.
About the Route 66 Road Ahead Partnership:
Established in 2016 with the support of the National Park Service and the World Monuments Fund, the Route 66 Road Ahead Partnership's mission is to revitalize and sustain Route 66 as a national and international icon through partnerships focused on promotion, preservation, research, education, and economic development. Only In Your State is the official Publishing Partner to the Route 66 Centennial. Founding Sponsors of the Route 66 Centennial include the
View original content:https://www.prnewswire.com/news-releases/bookingcom-named-official-travel-partner-of-the-route-66-centennial-spotlighting-the-great-american-road-trip-302685217.html
SOURCE Booking.com
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