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  4. [Form 4] Booking Holdings Inc. Insider Trading Activity

Booking CEO Glenn Fogel sells shares under plan

Booking Holdings Inc. insider Glenn D. Fogel, the company's CEO, president, and a director, reported a series of open-market sales of common stock on January 15, 2026.

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. insider Glenn D. Fogel, the company's CEO, president, and a director, reported a series of open-market sales of common stock on January 15, 2026.

The transactions were made under a pre-arranged Rule 10b5-1(c) sales plan that was adopted on December 9, 2024. Small blocks of shares were sold at weighted average prices generally between about $5,147.58 and $5,200.25 per share, as detailed in the form’s price ranges. After these reported sales, Fogel directly held 19,615 shares of Booking Holdings common stock.

Positive

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Negative

  • None.
Insider Fogel Glenn D
Role CEO AND PRESIDENT
Sold 953 shs ($4.94M)
Type Security Shares Price Value
Sale Common Stock 10 $5,147.58 $51K
Sale Common Stock 10 $5,148.72 $51K
Sale Common Stock 10 $5,149.96 $51K
Sale Common Stock 10 $5,153.05 $52K
Sale Common Stock 20 $5,158.575 $103K
Sale Common Stock 10 $5,160.97 $52K
Sale Common Stock 30 $5,162.82 $155K
Sale Common Stock 10 $5,165.21 $52K
Sale Common Stock 40 $5,167.2425 $207K
Sale Common Stock 10 $5,169.19 $52K
Sale Common Stock 40 $5,171.25 $207K
Sale Common Stock 30 $5,172.88 $155K
Sale Common Stock 20 $5,173.515 $103K
Sale Common Stock 10 $5,174.93 $52K
Sale Common Stock 10 $5,176.77 $52K
Sale Common Stock 31 $5,181.1287 $161K
Sale Common Stock 93 $5,182.514 $482K
Sale Common Stock 70 $5,183.3314 $363K
Sale Common Stock 70 $5,184.3786 $363K
Sale Common Stock 50 $5,185.574 $259K
Sale Common Stock 80 $5,186.955 $415K
Sale Common Stock 84 $5,187.9393 $436K
Sale Common Stock 25 $5,189.266 $130K
Sale Common Stock 50 $5,190.414 $260K
Sale Common Stock 30 $5,191.7267 $156K
Sale Common Stock 20 $5,192.49 $104K
Sale Common Stock 10 $5,196.24 $52K
Sale Common Stock 20 $5,197.525 $104K
Sale Common Stock 20 $5,198.715 $104K
Sale Common Stock 30 $5,200.2533 $156K
Holdings After Transaction: Common Stock — 19,615 shares (Direct)
Footnotes (22)
  1. F1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
  2. F2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.
  3. F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,158.57 - $5,158.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  4. F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.78 - $5,162.88. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  5. F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,167.21 - $5,167.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  6. F6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,171.03 - $5,171.38. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  7. F7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,172.32 - $5,173.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  8. F8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,173.40 - $5,173.63. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  9. F9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,180.39 - $5,181.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  10. F10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,182.13 - $5,182.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  11. F11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,183.18 - $5,183.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  12. F12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,184.19 - $5,184.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  13. F13. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,185.40 - $5,186.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  14. F14. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,186.54 - $5,187.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  15. F15. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,187.73 - $5,188.47. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  16. F16. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,188.94 - $5,189.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  17. F17. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  18. F18. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,191.20 - $5,192.18. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  19. F19. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,192.24 - $5,192.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  20. F20. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,197.45 - $5,197.60. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  21. F21. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,198.71 - $5,198.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  22. F22. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,200.21 - $5,200.33. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Booking Holdings (BKNG) disclose in this Form 4?
The filing reports that Glenn D. Fogel, CEO, president, and director of Booking Holdings Inc., sold multiple small blocks of common stock in open-market transactions on January 15, 2026.

How many Booking Holdings shares does Glenn Fogel own after these trades?
Following the reported sales on January 15, 2026, Glenn D. Fogel directly beneficially owned 19,615 shares of Booking Holdings common stock.

Were Glenn Fogel’s Booking Holdings stock sales under a Rule 10b5-1 plan?
Yes. The explanation states that the 10b5-1(c) sales plan covering these transactions was adopted on December 9, 2024, indicating the trades were executed under a pre-arranged plan.

What price range did Glenn Fogel receive for his BKNG stock sales?
The filing notes that the reported transactions were sold at weighted average prices, with footnotes giving ranges such as $5,158.57–$5,158.58 and up to about $5,200.21–$5,200.33 per share.

What is Glenn Fogel’s relationship to Booking Holdings?
The Form 4 identifies Glenn D. Fogel as both a director and an officer of Booking Holdings Inc., serving as CEO and president.

Is this the only Form 4 covering Glenn Fogel’s January 15, 2026 trades?
No. A footnote explains that this report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.

Are the exact prices for each Booking Holdings trade available?
The filing provides weighted average sales prices and price ranges for each group of transactions and states that, upon request by Commission staff, Booking Holdings will provide full details of the number of shares sold at each separate price.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →
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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D
(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CT 06854
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 01/15/2026(2) S 10 D $5,147.58 20,558 D
Common Stock(1) 01/15/2026 S 10 D $5,148.72 20,548 D
Common Stock(1) 01/15/2026 S 10 D $5,149.96 20,538 D
Common Stock(1) 01/15/2026 S 10 D $5,153.05 20,528 D
Common Stock(1)(3) 01/15/2026 S 20 D $5,158.575 20,508 D
Common Stock(1) 01/15/2026 S 10 D $5,160.97 20,498 D
Common Stock(1)(4) 01/15/2026 S 30 D $5,162.82 20,468 D
Common Stock(1) 01/15/2026 S 10 D $5,165.21 20,458 D
Common Stock(1)(5) 01/15/2026 S 40 D $5,167.2425 20,418 D
Common Stock(1) 01/15/2026 S 10 D $5,169.19 20,408 D
Common Stock(1)(6) 01/15/2026 S 40 D $5,171.25 20,368 D
Common Stock(1)(7) 01/15/2026 S 30 D $5,172.88 20,338 D
Common Stock(1)(8) 01/15/2026 S 20 D $5,173.515 20,318 D
Common Stock(1) 01/15/2026 S 10 D $5,174.93 20,308 D
Common Stock(1) 01/15/2026 S 10 D $5,176.77 20,298 D
Common Stock(1)(9) 01/15/2026 S 31 D $5,181.1287 20,267 D
Common Stock(1)(10) 01/15/2026 S 93 D $5,182.514 20,174 D
Common Stock(1)(11) 01/15/2026 S 70 D $5,183.3314 20,104 D
Common Stock(1)(12) 01/15/2026 S 70 D $5,184.3786 20,034 D
Common Stock(1)(13) 01/15/2026 S 50 D $5,185.574 19,984 D
Common Stock(1)(14) 01/15/2026 S 80 D $5,186.955 19,904 D
Common Stock(1)(15) 01/15/2026 S 84 D $5,187.9393 19,820 D
Common Stock(1)(16) 01/15/2026 S 25 D $5,189.266 19,795 D
Common Stock(1)(17) 01/15/2026 S 50 D $5,190.414 19,745 D
Common Stock(1)(18) 01/15/2026 S 30 D $5,191.7267 19,715 D
Common Stock(1)(19) 01/15/2026 S 20 D $5,192.49 19,695 D
Common Stock(1) 01/15/2026 S 10 D $5,196.24 19,685 D
Common Stock(1)(20) 01/15/2026 S 20 D $5,197.525 19,665 D
Common Stock(1)(21) 01/15/2026 S 20 D $5,198.715 19,645 D
Common Stock(1)(22) 01/15/2026 S 30 D $5,200.2533 19,615 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,158.57 - $5,158.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.78 - $5,162.88. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,167.21 - $5,167.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,171.03 - $5,171.38. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,172.32 - $5,173.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,173.40 - $5,173.63. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,180.39 - $5,181.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,182.13 - $5,182.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,183.18 - $5,183.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,184.19 - $5,184.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
13. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,185.40 - $5,186.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
14. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,186.54 - $5,187.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
15. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,187.73 - $5,188.47. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
16. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,188.94 - $5,189.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
17. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
18. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,191.20 - $5,192.18. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
19. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,192.24 - $5,192.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
20. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,197.45 - $5,197.60. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
21. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,198.71 - $5,198.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
22. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,200.21 - $5,200.33. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 01/16/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

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