Booking Holdings (NASDAQ: BKNG) CEO Glenn Fogel executes 10b5-1 sales

Q: What does Booking Holdings (BKNG) disclose in this Form 4?

The filing reports that Glenn D. Fogel , CEO, president, and director of Booking Holdings Inc. , sold multiple small blocks of common stock in open-market transactions on January 15, 2026 .

Q: How many Booking Holdings shares does Glenn Fogel own after these trades?

Following the reported sales on January 15, 2026 , Glenn D. Fogel directly beneficially owned 19,615 shares of Booking Holdings common stock.

Q: Were Glenn Fogel’s Booking Holdings stock sales under a Rule 10b5-1 plan?

Yes. The explanation states that the 10b5-1(c) sales plan covering these transactions was adopted on December 9, 2024 , indicating the trades were executed under a pre-arranged plan.

Q: What is Glenn Fogel’s relationship to Booking Holdings?

The Form 4 identifies Glenn D. Fogel as both a director and an officer of Booking Holdings Inc. , serving as CEO and president .

Q: Is this the only Form 4 covering Glenn Fogel’s January 15, 2026 trades?

No. A footnote explains that this report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026 .

Q: Are the exact prices for each Booking Holdings trade available?

The filing provides weighted average sales prices and price ranges for each group of transactions and states that, upon request by Commission staff, Booking Holdings will provide full details of the number of shares sold at each separate price.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Booking Holdings Inc. insider Glenn D. Fogel, the company's CEO, president, and a director, reported a series of open-market sales of common stock on January 15, 2026.

The transactions were made under a pre-arranged Rule 10b5-1(c) sales plan that was adopted on December 9, 2024. Small blocks of shares were sold at weighted average prices generally between about $5,147.58 and $5,200.25 per share, as detailed in the form’s price ranges. After these reported sales, Fogel directly held 19,615 shares of Booking Holdings common stock.

Insider Trade Summary

Net Seller: 953 shares ($4,937,816)

Net Sell 30 txns

Insider Fogel Glenn D

Role CEO AND PRESIDENT

Sold 953 shs ($4.94M)

Type	Security	Shares	Price	Value
Sale	Common Stock	10	$5,147.58	$51K
Sale	Common Stock	10	$5,148.72	$51K
Sale	Common Stock	10	$5,149.96	$51K
Sale	Common Stock	10	$5,153.05	$52K
Sale	Common Stock	20	$5,158.575	$103K
Sale	Common Stock	10	$5,160.97	$52K
Sale	Common Stock	30	$5,162.82	$155K
Sale	Common Stock	10	$5,165.21	$52K
Sale	Common Stock	40	$5,167.2425	$207K
Sale	Common Stock	10	$5,169.19	$52K
Sale	Common Stock	40	$5,171.25	$207K
Sale	Common Stock	30	$5,172.88	$155K
Sale	Common Stock	20	$5,173.515	$103K
Sale	Common Stock	10	$5,174.93	$52K
Sale	Common Stock	10	$5,176.77	$52K
Sale	Common Stock	31	$5,181.1287	$161K
Sale	Common Stock	93	$5,182.514	$482K
Sale	Common Stock	70	$5,183.3314	$363K
Sale	Common Stock	70	$5,184.3786	$363K
Sale	Common Stock	50	$5,185.574	$259K
Sale	Common Stock	80	$5,186.955	$415K
Sale	Common Stock	84	$5,187.9393	$436K
Sale	Common Stock	25	$5,189.266	$130K
Sale	Common Stock	50	$5,190.414	$260K
Sale	Common Stock	30	$5,191.7267	$156K
Sale	Common Stock	20	$5,192.49	$104K
Sale	Common Stock	10	$5,196.24	$52K
Sale	Common Stock	20	$5,197.525	$104K
Sale	Common Stock	20	$5,198.715	$104K
Sale	Common Stock	30	$5,200.2533	$156K

Holdings After Transaction: Common Stock — 20,558 shares (Direct)

Footnotes (1)

The 10b5-1(c) sales plan was adopted on December 9, 2024. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,158.57 - $5,158.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.78 - $5,162.88. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,167.21 - $5,167.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,171.03 - $5,171.38. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,172.32 - $5,173.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,173.40 - $5,173.63. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,180.39 - $5,181.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,182.13 - $5,182.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,183.18 - $5,183.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,184.19 - $5,184.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,185.40 - $5,186.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,186.54 - $5,187.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,187.73 - $5,188.47. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,188.94 - $5,189.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,191.20 - $5,192.18. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,192.24 - $5,192.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,197.45 - $5,197.60. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,198.71 - $5,198.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,200.21 - $5,200.33. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Form 4 Insider Transactions: What Each Field Means →

01/16/2026 - 04:25 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fogel Glenn D

(Last)

(First)

(Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK

06854

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO AND PRESIDENT

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾	01/15/2026⁽²⁾		S		10	D	$5,147.58	20,558	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,148.72	20,548	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,149.96	20,538	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,153.05	20,528	D
Common Stock⁽¹⁾⁽³⁾	01/15/2026		S		20	D	$5,158.575	20,508	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,160.97	20,498	D
Common Stock⁽¹⁾⁽⁴⁾	01/15/2026		S		30	D	$5,162.82	20,468	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,165.21	20,458	D
Common Stock⁽¹⁾⁽⁵⁾	01/15/2026		S		40	D	$5,167.2425	20,418	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,169.19	20,408	D
Common Stock⁽¹⁾⁽⁶⁾	01/15/2026		S		40	D	$5,171.25	20,368	D
Common Stock⁽¹⁾⁽⁷⁾	01/15/2026		S		30	D	$5,172.88	20,338	D
Common Stock⁽¹⁾⁽⁸⁾	01/15/2026		S		20	D	$5,173.515	20,318	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,174.93	20,308	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,176.77	20,298	D
Common Stock⁽¹⁾⁽⁹⁾	01/15/2026		S		31	D	$5,181.1287	20,267	D
Common Stock⁽¹⁾⁽¹⁰⁾	01/15/2026		S		93	D	$5,182.514	20,174	D
Common Stock⁽¹⁾⁽¹¹⁾	01/15/2026		S		70	D	$5,183.3314	20,104	D
Common Stock⁽¹⁾⁽¹²⁾	01/15/2026		S		70	D	$5,184.3786	20,034	D
Common Stock⁽¹⁾⁽¹³⁾	01/15/2026		S		50	D	$5,185.574	19,984	D
Common Stock⁽¹⁾⁽¹⁴⁾	01/15/2026		S		80	D	$5,186.955	19,904	D
Common Stock⁽¹⁾⁽¹⁵⁾	01/15/2026		S		84	D	$5,187.9393	19,820	D
Common Stock⁽¹⁾⁽¹⁶⁾	01/15/2026		S		25	D	$5,189.266	19,795	D
Common Stock⁽¹⁾⁽¹⁷⁾	01/15/2026		S		50	D	$5,190.414	19,745	D
Common Stock⁽¹⁾⁽¹⁸⁾	01/15/2026		S		30	D	$5,191.7267	19,715	D
Common Stock⁽¹⁾⁽¹⁹⁾	01/15/2026		S		20	D	$5,192.49	19,695	D
Common Stock⁽¹⁾	01/15/2026		S		10	D	$5,196.24	19,685	D
Common Stock⁽¹⁾⁽²⁰⁾	01/15/2026		S		20	D	$5,197.525	19,665	D
Common Stock⁽¹⁾⁽²¹⁾	01/15/2026		S		20	D	$5,198.715	19,645	D
Common Stock⁽¹⁾⁽²²⁾	01/15/2026		S		30	D	$5,200.2533	19,615	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on December 9, 2024.

2. The report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,158.57 - $5,158.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.78 - $5,162.88. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,167.21 - $5,167.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,171.03 - $5,171.38. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,172.32 - $5,173.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,173.40 - $5,173.63. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,180.39 - $5,181.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,182.13 - $5,182.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,183.18 - $5,183.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,184.19 - $5,184.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

13. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,185.40 - $5,186.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

14. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,186.54 - $5,187.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

15. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,187.73 - $5,188.47. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

16. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,188.94 - $5,189.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

17. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

18. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,191.20 - $5,192.18. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

19. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,192.24 - $5,192.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

20. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,197.45 - $5,197.60. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

21. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,198.71 - $5,198.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

22. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,200.21 - $5,200.33. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

	/s/ Vijay Iyer, Attorney-in-Fact	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What does Booking Holdings (BKNG) disclose in this Form 4?

The filing reports that Glenn D. Fogel, CEO, president, and director of Booking Holdings Inc., sold multiple small blocks of common stock in open-market transactions on January 15, 2026.

How many Booking Holdings shares does Glenn Fogel own after these trades?

Following the reported sales on January 15, 2026, Glenn D. Fogel directly beneficially owned 19,615 shares of Booking Holdings common stock.

Were Glenn Fogel’s Booking Holdings stock sales under a Rule 10b5-1 plan?

Yes. The explanation states that the 10b5-1(c) sales plan covering these transactions was adopted on December 9, 2024, indicating the trades were executed under a pre-arranged plan.

What price range did Glenn Fogel receive for his BKNG stock sales?

The filing notes that the reported transactions were sold at weighted average prices, with footnotes giving ranges such as $5,158.57–$5,158.58 and up to about $5,200.21–$5,200.33 per share.

What is Glenn Fogel’s relationship to Booking Holdings?

The Form 4 identifies Glenn D. Fogel as both a director and an officer of Booking Holdings Inc., serving as CEO and president.

Is this the only Form 4 covering Glenn Fogel’s January 15, 2026 trades?

No. A footnote explains that this report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.

Are the exact prices for each Booking Holdings trade available?

The filing provides weighted average sales prices and price ranges for each group of transactions and states that, upon request by Commission staff, Booking Holdings will provide full details of the number of shares sold at each separate price.