Booking Holdings (NASDAQ: BKNG) director sale under 10b5-1 plan disclosed

Rhea-AI Filing Summary

Booking Holdings Inc. director Vanessa Ames Wittman reported a small automatic sale of company stock under a pre-arranged trading plan. On January 15, 2026, she sold 15 shares of common stock at a price of $5,191.15 per share, in an open-market transaction. After this sale, she directly beneficially owned 687 shares of Booking Holdings common stock.

The transaction was carried out under a Rule 10b5-1(c) sales plan, which had been adopted on June 2, 2025. Such plans allow insiders to schedule trades in advance, helping separate personal portfolio decisions from day-to-day company developments.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WITTMAN VANESSA AMES

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CT 06854

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	01/15/2026		S		15	D	$5,191.15	687	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 2, 2025.

	/s/ Vijay Iyer, Attorney-in-Fact	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Booking Holdings (BKNG) shares did Vanessa Ames Wittman sell?

Director Vanessa Ames Wittman sold 15 shares of Booking Holdings Inc. common stock in the reported transaction.

At what price were the Booking Holdings (BKNG) shares sold in this insider transaction?

The 15 shares of Booking Holdings common stock were sold at a price of $5,191.15 per share.

How many Booking Holdings (BKNG) shares does Vanessa Ames Wittman hold after this sale?

Following the reported sale, Vanessa Ames Wittman directly beneficially owned 687 shares of Booking Holdings common stock.

What was the transaction date for Vanessa Ames Wittman’s Booking Holdings share sale?

The transaction date for the insider sale was January 15, 2026.

Was the Booking Holdings (BKNG) insider sale made under a Rule 10b5-1 trading plan?

Yes. The sale was made pursuant to a Rule 10b5-1(c) sales plan that was adopted on June 2, 2025.

What is the role of Vanessa Ames Wittman at Booking Holdings (BKNG)?

Vanessa Ames Wittman is reported as a director of Booking Holdings Inc. in this filing.