Booking insider plans sale of 1,013 shares

Booking Holdings filed a Form 144 notice for the proposed sale of 1,013 shares of its common stock through Morgan Stanley Smith Barney LLC on or about January 15, 2026 on the NASDAQ market.

Accepted by SEC EDGAR 01/15/2026 - 04:25 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Booking Holdings filed a Form 144 notice for the proposed sale of 1,013 shares of its common stock through Morgan Stanley Smith Barney LLC on or about January 15, 2026 on the NASDAQ market. The shares were acquired on March 4, 2025 as restricted and performance stock units from the issuer.

The notice lists total common shares outstanding of 32,233,815. It also discloses sales during the prior three months for the account of Glenn D. Fogel and Amy J. Roberts under a Rule 10b5-1 plan, including 1,013 shares sold on November 17, 2025 for gross proceeds of $4,999,070.77 and 1,013 shares sold on December 15, 2025 for $5,507,197.14. The filer represents they are not aware of undisclosed material adverse information about the issuer.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the BKNG Form 144 filing disclose?

The filing discloses a planned sale of 1,013 shares of Booking Holdings common stock under Rule 144, to be executed through Morgan Stanley Smith Barney LLC on or about January 15, 2026 on NASDAQ.

How many Booking Holdings (BKNG) shares are involved in the planned sale?

The Form 144 shows a proposed sale of 1,013 common shares of Booking Holdings, with an indicated aggregate market value of $5,254,451.26 for that block.

When and how were the BKNG shares being sold under Form 144 acquired?

The 1,013 Booking Holdings shares were acquired on March 4, 2025 as restricted and performance stock units from the issuer, with no separate cash payment noted.

What prior Booking Holdings sales are reported in the last 3 months?

The notice reports for the account of Glenn D. Fogel and Amy J. Roberts two prior sales of 1,013 common shares each, on November 17, 2025 for $4,999,070.77 and on December 15, 2025 for $5,507,197.14 in gross proceeds.

How many Booking Holdings (BKNG) shares are outstanding in this Form 144?

The Form 144 lists 32,233,815 Booking Holdings common shares as outstanding in connection with the proposed Rule 144 sale.

Does the BKNG Form 144 mention a Rule 10b5-1 trading plan?

Yes. The seller information references 10b5-1 sales for the account of Glenn D. Fogel and Amy J. Roberts, and the signature section contemplates reliance on a written trading plan under Rule 10b5-1.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001516908
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	BOOKING HOLDINGS INC
SEC File Number	001-36691
Address of Issuer	800 Connecticut Avenue Norwalk CONNECTICUT 06854
Phone	2032998000
Name of Person for Whose Account the Securities are To Be Sold	GLENN D FOGEL & AMY J ROBERTS
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1013	5254451.26	32233815	01/15/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/04/2025	Restricted and Performance Stock Units	Issuer			1013	03/04/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for GLENN D FOGEL & AMY J ROBERTS 800 Connecticut Avenue Norwalk CT 06854	Common	12/15/2025	1013	5507197.14
10b5-1 Sales for GLENN D FOGEL & AMY J ROBERTS 800 Connecticut Avenue Norwalk CT 06854	Common	11/17/2025	1013	4999070.77

144: Remarks and Signature

Remarks
Date of Notice	01/15/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/09/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Glenn D Fogel
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)