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  4. [Form 4] Booking Holdings Inc. Insider Trading Activity

Booking Holdings (BKNG) leader details 10b5-1 stock sales and holdings

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. CEO, President and director Mr. Fogel reported multiple open-market sales of Booking Holdings common stock on December 15, 2025. The transactions, totaling 442 shares, were executed in small blocks at various prices and are reported as direct ownership sales.

The filing states that these sales were made under a pre-arranged Rule 10b5-1(c) trading plan adopted on December 9, 2024, and notes that this is the second of two forms covering that day’s activity. After the reported transactions, Mr. Fogel directly owned 20,568 shares of Booking Holdings common stock.

Positive

  • None.

Negative

  • None.
Insider Fogel Glenn D
Role CEO AND PRESIDENT
Sold 442 shs ($2.42M)
Type Security Shares Price Value
Sale Common Stock 20 $5,445.66 $109K
Sale Common Stock 10 $5,452.13 $55K
Sale Common Stock 52 $5,457.5202 $284K
Sale Common Stock 40 $5,458.195 $218K
Sale Common Stock 43 $5,460.1981 $235K
Sale Common Stock 7 $5,461.275 $38K
Sale Common Stock 40 $5,462.82 $219K
Sale Common Stock 30 $5,464.88 $164K
Sale Common Stock 10 $5,466.71 $55K
Sale Common Stock 40 $5,468.1825 $219K
Sale Common Stock 20 $5,470.11 $109K
Sale Common Stock 10 $5,471.02 $55K
Sale Common Stock 50 $5,472.172 $274K
Sale Common Stock 30 $5,474.67 $164K
Sale Common Stock 30 $5,476.5233 $164K
Sale Common Stock 10 $5,482.10 $55K
Holdings After Transaction: Common Stock — 20,990 shares (Direct)
Footnotes (1)
  1. The 10b5-1(c) sales plan was adopted on December 9, 2024. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,445.18 - $5,446.14. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on December 15, 2025. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,457.05 - $5,458.00. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,458.16 - $5,458.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,459.49 - $5,460.44. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,462.48 - $5,462.96. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,464.69 - $5,465.24. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,467.99 - $5,468.39. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,469.80 - $5,470.42. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,472.02 - $5,472.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,474.28 - $5,475.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,476.43 - $5,476.57. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D
(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CT 06854
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1)(2) 12/15/2025(3) S 20 D $5,445.66 20,990 D
Common Stock(1) 12/15/2025 S 10 D $5,452.13 20,980 D
Common Stock(1)(4) 12/15/2025 S 52 D $5,457.5202 20,928 D
Common Stock(1)(5) 12/15/2025 S 40 D $5,458.195 20,888 D
Common Stock(1)(6) 12/15/2025 S 43 D $5,460.1981 20,845 D
Common Stock(1) 12/15/2025 S 7 D $5,461.275 20,838 D
Common Stock(1)(7) 12/15/2025 S 40 D $5,462.82 20,798 D
Common Stock(1)(8) 12/15/2025 S 30 D $5,464.88 20,768 D
Common Stock(1) 12/15/2025 S 10 D $5,466.71 20,758 D
Common Stock(1)(9) 12/15/2025 S 40 D $5,468.1825 20,718 D
Common Stock(1)(10) 12/15/2025 S 20 D $5,470.11 20,698 D
Common Stock(1) 12/15/2025 S 10 D $5,471.02 20,688 D
Common Stock(1)(11) 12/15/2025 S 50 D $5,472.172 20,638 D
Common Stock(1)(12) 12/15/2025 S 30 D $5,474.67 20,608 D
Common Stock(1)(13) 12/15/2025 S 30 D $5,476.5233 20,578 D
Common Stock(1) 12/15/2025 S 10 D $5,482.1 20,568 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,445.18 - $5,446.14. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
3. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on December 15, 2025.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,457.05 - $5,458.00. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,458.16 - $5,458.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,459.49 - $5,460.44. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
7. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,462.48 - $5,462.96. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
8. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,464.69 - $5,465.24. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
9. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,467.99 - $5,468.39. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
10. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,469.80 - $5,470.42. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
11. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,472.02 - $5,472.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
12. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,474.28 - $5,475.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
13. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,476.43 - $5,476.57. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 12/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Booking Holdings (BKNG) disclose in this Form 4?

The report shows that Mr. Fogel, CEO, President and director of Booking Holdings Inc., sold multiple small blocks of the company’s common stock in open-market transactions on December 15, 2025, totaling 442 shares.

When did Mr. Fogel's Booking Holdings stock sales occur?

All of the reported Booking Holdings common stock sales occurred on December 15, 2025, as shown in Table I of the Form 4.

How many Booking Holdings (BKNG) shares does Mr. Fogel own after these transactions?

Following the reported sales, the Form 4 shows that Mr. Fogel directly owned 20,568 shares of Booking Holdings common stock.

Were the Booking Holdings stock sales made under a Rule 10b5-1 trading plan?

Yes. The explanation of responses states that the 10b5-1(c) sales plan was adopted on December 9, 2024, and the box for a Rule 10b5-1(c) plan transaction is referenced.

Does this Booking Holdings Form 4 report any derivative securities?

Table II for derivative securities is included but shows no derivative security transactions reported in the provided content.

Is this the only Form 4 covering Mr. Fogel's December 15, 2025 trades in Booking Holdings stock?

No. A footnote explains that this report is the second of two forms filed to report Mr. Fogel’s transactions on December 15, 2025.