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  4. [Form 4] Booking Holdings Inc. Insider Trading Activity

Booking Holdings (NASDAQ: BKNG) CEO Glenn Fogel sells 60 shares

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. CEO and President Glenn D. Fogel, who also serves as a director, reported selling shares of the company’s common stock in a series of small transactions on January 15, 2026 under a pre-established Rule 10b5-1(c) trading plan adopted on December 9, 2024. He sold a total of 60 shares at prices ranging from $5,202.20 to $5,219.25 per share. After these sales, Fogel directly owned 19,555 shares of Booking Holdings common stock.

Positive

  • None.

Negative

  • None.
Insider Fogel Glenn D
Role CEO AND PRESIDENT
Sold 60 shs ($312K)
Type Security Shares Price Value
Sale Common Stock 10 $5,202.20 $52K
Sale Common Stock 20 $5,205.505 $104K
Sale Common Stock 20 $5,208.05 $104K
Sale Common Stock 10 $5,219.25 $52K
Holdings After Transaction: Common Stock — 19,605 shares (Direct)
Footnotes (1)
  1. The 10b5-1(c) sales plan was adopted on December 9, 2024. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,205.20 - $5,205.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D
(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CT 06854
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 01/15/2026(2) S 10 D $5,202.2 19,605 D
Common Stock(1)(3) 01/15/2026 S 20 D $5,205.505 19,585 D
Common Stock(1) 01/15/2026 S 20 D $5,208.05 19,565 D
Common Stock(1) 01/15/2026 S 10 D $5,219.25 19,555 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,205.20 - $5,205.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 01/16/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

Who is the insider in this Booking Holdings (BKNG) Form 4 filing?

The insider is Glenn D. Fogel, who is a director and serves as CEO and President of Booking Holdings Inc.

How many Booking Holdings (BKNG) shares did Glenn Fogel sell?

Glenn Fogel sold a total of 60 shares of Booking Holdings common stock in multiple transactions on January 15, 2026.

At what prices were the Booking Holdings (BKNG) shares sold by Glenn Fogel?

The reported sales occurred at prices between $5,202.20 and $5,219.25 per share, according to the transaction table.

How many Booking Holdings (BKNG) shares does Glenn Fogel own after these transactions?

Following the reported sales, Glenn Fogel directly owned 19,555 shares of Booking Holdings common stock.

Were Glenn Fogel’s Booking Holdings (BKNG) stock sales made under a 10b5-1 plan?

Yes. The filing states that the Rule 10b5-1(c) sales plan covering these trades was adopted on December 9, 2024.

Is this the only Form 4 covering Glenn Fogel’s January 15, 2026 BKNG trades?

No. The filing notes it is the second of two Form 4s reporting Mr. Fogel’s transactions on January 15, 2026.