PCOR Insider Sale: CFO Fu Disposes 796 Shares via 10b5-1 Plan
Rhea-AI Filing Summary
PROCORE TECHNOLOGIES insider sale by CFO. The filing shows CFO & Treasurer Howard Fu reported the sale of 796 shares of Procore Technologies common stock on 09/22/2025 at a price of $71.02 per share under a pre-established 10b5-1 plan dated 11/15/2024. After the reported sale, Mr. Fu beneficially owns 188,661 shares, held directly. The Form 4 was signed by an attorney-in-fact on behalf of the reporting person on 09/24/2025. The filing is a routine Section 16 disclosure of an insider sale executed via a trading plan.
Positive
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Insights
TL;DR: Insider sale executed under a 10b5-1 plan, indicating a pre-arranged and compliant disposition.
The transaction is a sale of 796 common shares by the CFO executed under a 10b5-1 trading plan dated 11/15/2024. The use of a 10b5-1 plan typically documents that the sale followed a pre-established schedule and may reduce questions about trading on material nonpublic information. The reporting indicates direct beneficial ownership of 188,661 shares following the sale. All required Form 4 fields appear completed, and the form was signed by an attorney-in-fact, which is permissible when properly authorized.
TL;DR: This is a routine, small-scale insider sale with limited material impact on shareholders.
The sale size (796 shares) is small relative to the remaining 188,661 shares reported as beneficially owned, and the transaction price of $71.02 is provided. The filing cites the 10b5-1 plan as the method for the sale, which supports procedural compliance. No amendments, option exercises, or derivative transactions are reported. Based on the disclosure alone, the event is procedural rather than strategic.