Procore director entity sells 11,544 shares
Procore Technologies director Kevin J. O’Connor, through a revocable trust, reported open-market sales of a total of 11,544 shares of Common Stock.
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Form Type
4
Rhea-AI Filing Summary
Procore Technologies director Kevin J. O’Connor, through a revocable trust, reported open-market sales of a total of 11,544 shares of Common Stock. The sales occurred at weighted average prices ranging from $41.70 to $43.16 per share and were made pursuant to a Rule 10b5-1 trading plan dated March 13, 2026.
After these transactions, the trust associated with O’Connor still held 973,670 shares indirectly, while he also reported 21,344 shares held directly. The filing indicates continued substantial ownership despite these pre-planned, net-selling transactions.
Insider Trade Summary 10b5-1
Net Seller: 11,544 shares
Net Sell
4 txns
Insider
O CONNOR KEVIN J
Role
Director
Sold
11,544 shs ($490K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 5,769 | $42.00 | $242K |
| Sale | Common Stock | 5,658 | $42.91 | $243K |
| Sale | Common Stock | 117 | $43.255 | $5K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 973,670 shares (Indirect, See Footnote);
Common Stock — 21,344 shares (Direct)
Footnotes (4)
- F1. These shares sold pursuant to a 10b5-1 plan dated March 13, 2026.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $42.23 to $43.16, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F3. These shares are held by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19.
- F4. The price reported in Column 4 is a weighted average price. These shares were sold at prices ranging from $41.70 to $42.235, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares sold: 11,544 shares
Single reported sale price: $42.00 per share
Weighted price range 1: $42.23–$43.16
+4 more
7 metrics
Shares sold
11,544 shares
Total Common Stock sold in open-market transactions
Single reported sale price
$42.00 per share
One of the reported transaction prices on Common Stock
Weighted price range 1
$42.23–$43.16
Price range for one group of sales, weighted average reported
Weighted price range 2
$41.70–$42.235
Price range for another group of sales, weighted average reported
Indirect holdings after trades
973,670 shares
Common Stock held indirectly by revocable trust after sales
Direct holdings after trades
21,344 shares
Common Stock held directly after the reported transactions
Net share change
11,544 shares sold
Net-sell direction from transaction summary
Key Terms
Rule 10b5-1, weighted average price, revocable trust, open-market sale, +1 more
5 terms
Rule 10b5-1 regulatory
"These shares sold pursuant to a 10b5-1 plan dated March 13, 2026."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
revocable trust financial
"These shares are held by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19."
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
open-market sale financial
"transaction_action: "open-market sale" for Common Stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
indirect ownership financial
"ownership_type: "indirect" with nature_of_ownership: "See Footnote""
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider activity did Procore Technologies (PCOR) disclose in this Form 4?
Procore Technologies reported that a trust associated with director Kevin J. O’Connor sold 11,544 shares of Common Stock. These were open-market transactions executed under a Rule 10b5-1 trading plan, at weighted average prices between $41.70 and $43.16 per share.
Were the Procore Technologies (PCOR) insider sales made under a Rule 10b5-1 trading plan?
Yes, the filing states the sold shares were transacted under a Rule 10b5-1 trading plan dated March 13, 2026. Such plans allow pre-scheduled trades, which can make the timing of these sales more routine and less reflective of short-term market views.
What is notable about the Procore Technologies (PCOR) Form 4 transaction codes?
The Form 4 lists three transactions coded “S” for open-market or private sales of Common Stock. It also includes a separate holding entry for O’Connor’s directly owned shares, but no option exercises, gifts, or tax-withholding dispositions were reported in this filing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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