PFG insider files sale notice for 30,708 shares

Deanna Strable‑Soethout reports proposed sale of 30,708 shares of Common Stock on 06/12/2026.

Rhea-AI Filing Summary

Deanna Strable‑Soethout reports proposed sale of 30,708 shares of Common Stock on 06/12/2026. The sale is described as an exercise of stock options with cash consideration.

The filing also records prior 10b5-1 transactions: 19,767 shares sold on 06/11/2026 for $2,175,556.02. The notice lists Morgan Stanley Smith Barney LLC as broker/dealer information.

Insights

Insider Transactions Compliance

Form 144 lists a proposed sale tied to option exercise and a recent 10b5-1 sale.

The filing shows a proposed disposition of 30,708 shares on 06/12/2026

Separately, a prearranged 10b5-1 sale of 19,767 shares closed on 06/11/2026 for $2,175,556.02. Confirmation of trade settlement and broker routing is the primary compliance checkpoint.

Key Figures

Proposed shares to sell: 30,708 shares 10b5-1 shares sold: 19,767 shares Proceeds from 10b5-1 sale: $2,175,556.02

3 metrics

Proposed shares to sell 30,708 shares proposed sale on <date>06/12/2026</date>

10b5-1 shares sold 19,767 shares sale on <date>06/11/2026</date>

Proceeds from 10b5-1 sale $2,175,556.02 proceeds for 19,767 shares on <date>06/11/2026</date>

Key Terms

Form 144, 10b5-1, exercise of stock options

3 terms

Form 144 regulatory

"144: Filer Information | 144: Issuer Information | 144: Securities To Be Sold"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

10b5-1 regulatory

"10b5-1 Sales for DEANNA STRABLE-SOETHOUT 711 High Street Des Moines IA 50392"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

exercise of stock options financial

"Common | 06/12/2026 | Exercise of Stock Options | Issuer"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the PFG Form 144 report?

The Form 144 reports a proposed sale of 30,708 shares of common stock on 06/12/2026, described as resulting from an exercise of stock options. It also records a prior 10b5-1 sale of 19,767 shares on 06/11/2026.

Who executed the 10b5-1 sale reported in the filing for PFG?

Deanna Strable‑Soethout is named in the filing; the excerpt shows a 10b5-1 sale of 19,767 shares on 06/11/2026 with proceeds of $2,175,556.02. Broker information lists Morgan Stanley Smith Barney LLC.

What is the stated mechanism for the 30,708-share transaction in PFG's filing?

The filing describes the 30,708-share transaction on 06/12/2026 as occurring in connection with an exercise of stock options and lists cash as the consideration method for that exercise.

Does the filing state who will receive proceeds from the sales?

The excerpt lists transaction details and broker information but does not specify the recipient party for proceeds beyond indicating the sale method and broker. Cash-flow treatment beyond the exercise description is not detailed in the provided text.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/12/2026 - 04:44 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001278726
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Principal Financial Group, Inc.
SEC File Number	001-16725
Address of Issuer	711 High Street Des Moines IOWA 50392
Phone	5152475111
Name of Person for Whose Account the Securities are To Be Sold	DEANNA STRABLE-SOETHOUT
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30708	3368360.52	330825798	06/12/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/12/2026	Exercise of Stock Options	Issuer			30708	06/12/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for DEANNA STRABLE-SOETHOUT 711 High Street Des Moines IA 50392	Common	06/11/2026	19767	2175556.02

144: Remarks and Signature

Remarks
Date of Notice	06/12/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/28/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Deanna Strable-Soethout
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)