Principal Financial (NYSE: PFG) CEO spouse sells 300 shares under 10b5-1 plan

Rhea-AI Filing Summary

Principal Financial Group reported an insider transaction involving the spouse of its President and CEO, Deanna D. Strable-Soethout. On January 8, 2026, the spouse sold 300 shares of common stock at $92.5 per share, coded as an open-market sale. The filing notes that this trade was executed under a Rule 10b5-1 trading plan adopted on February 28, 2024, indicating it was pre-arranged rather than discretionary. Following the sale, the CEO has 62,252 shares reported as beneficially owned indirectly "By Spouse".

Insider Trade Summary

Net Seller: 300 shares ($27,750)

Net Sell 1 txn

Insider STRABLE-SOETHOUT DEANNA D

Role President and CEO

Sold 300 shs ($28K)

Type	Security	Shares	Price	Value
Sale	Common Stock	300	$92.50	$28K

Holdings After Transaction: Common Stock — 62,252 shares (Indirect, By Spouse)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

STRABLE-SOETHOUT DEANNA D

(Last) (First) (Middle)

711 HIGH STREET

(Street)

DES MOINES IA 50392

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PRINCIPAL FINANCIAL GROUP INC [ PFG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President and CEO

3. Date of Earliest Transaction (Month/Day/Year)
01/08/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/08/2026		S		300(1)	D	$92.5	62,252	I	By Spouse

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024.

	Chris Agbe-Davies as Attorney-in-Fact	01/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did PFG report for January 8, 2026?

On January 8, 2026, the spouse of Principal Financial Group's President and CEO sold 300 shares of common stock at $92.5 per share in an open-market transaction.

Who is the reporting person in this PFG Form 4 filing?

The reporting person is Deanna D. Strable-Soethout, who serves as President and CEO of Principal Financial Group.

Were the PFG shares sold directly by the CEO or indirectly?

The 300 shares were reported as held indirectly "By Spouse", meaning the transaction is attributed to the CEO's spouse rather than a direct personal holding.

Was the January 8, 2026 PFG trade under a Rule 10b5-1 plan?

Yes. The filing explains that the 300-share sale was executed under a Rule 10b5-1 trading plan adopted on February 28, 2024.

How many PFG shares are reported as beneficially owned after this transaction?

After the January 8, 2026 sale, 62,252 shares of Principal Financial Group common stock are reported as beneficially owned indirectly "By Spouse".

What role does Deanna D. Strable-Soethout hold at PFG?

Deanna D. Strable-Soethout is reported as an Officer of Principal Financial Group with the title President and CEO.