Principal (PFG) Asia president sells 10,745 shares around $103

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Principal Financial Group’s President – Asia & Middle East, Wee Yee Cheong, reported open-market sales of company common stock. The insider sold a total of 10,745 shares across two days at weighted average prices just above $103 per share.

The transactions consisted of 3,211 shares sold on May 20, 2026 at a weighted average price of $103.06 and 7,534 shares sold on May 21, 2026 at a weighted average price of $103.16. After these sales, Cheong directly holds 66,443 shares of Principal Financial Group common stock.

Insider Trade Summary

Net Seller: 10,745 shares ($1,108,133)

Net Sell 2 txns

Insider Cheong Wee Yee

Role President - Asia & Middle East

Sold 10,745 shs ($1.11M)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,534	$103.16	$777K
Sale	Common Stock	3,211	$103.06	$331K

Holdings After Transaction: Common Stock — 66,443 shares (Direct, null)

Footnotes (1)

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.00 to $103.18, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.00 to $103.44, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Key Figures

Shares sold May 20, 2026: 3,211 shares Weighted avg price May 20, 2026: $103.06 per share Shares sold May 21, 2026: 7,534 shares +4 more

7 metrics

Shares sold May 20, 2026 3,211 shares Open-market sale of common stock at weighted average price

Weighted avg price May 20, 2026 $103.06 per share Sale of 3,211 common shares

Shares sold May 21, 2026 7,534 shares Open-market sale of common stock at weighted average price

Weighted avg price May 21, 2026 $103.16 per share Sale of 7,534 common shares

Total shares sold 10,745 shares Combined open-market sales on May 20–21, 2026

Shares owned after transactions 66,443 shares Directly held Principal Financial Group common stock

ESPP shares included 1,763 shares Acquired under Employee Stock Purchase Plan and included in holdings

Key Terms

open-market sale, weighted average price, Employee Stock Purchase Plan

3 terms

open-market sale financial

"transaction_action is described as an open-market sale of common stock"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Employee Stock Purchase Plan financial

"Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Form 4 Insider Transactions: What Each Field Means →

05/22/2026 - 10:08 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cheong Wee Yee

(Last)

(First)

(Middle)

711 HIGH STREET

(Street)

DES MOINES

IOWA

50392

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
PRINCIPAL FINANCIAL GROUP INC [ PFG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	President - Asia & Middle East

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/20/2026		S		3,211	D	$103.06⁽¹⁾	73,977⁽²⁾	D
Common Stock	05/21/2026		S		7,534	D	$103.16⁽³⁾	66,443⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.00 to $103.18, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

2. Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.00 to $103.44, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

	Chris Agbe-Davies as Attorney-in-Fact	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did PFG executive Wee Yee Cheong report?

Wee Yee Cheong reported selling 10,745 shares of Principal Financial Group common stock in open-market transactions. The sales occurred over two days at weighted average prices slightly above $103 per share, reflecting a routine disposition rather than a change in compensation or new grant.

On what dates did the PFG insider stock sales take place?

The reported stock sales took place on May 20, 2026 and May 21, 2026. Each date reflects a separate open-market transaction with its own weighted average sale price, as disclosed in the Form 4 filing for Principal Financial Group executive Wee Yee Cheong.

How many PFG shares did the insider sell and at what prices?

The insider sold 3,211 shares on May 20, 2026 at a weighted average price of $103.06 and 7,534 shares on May 21, 2026 at a weighted average price of $103.16. Both transactions involved Principal Financial Group common stock sold in the open market.

How many Principal Financial Group (PFG) shares does the insider still own?

Following the reported sales, Wee Yee Cheong directly owns 66,443 shares of Principal Financial Group common stock. This post-transaction holding reflects the remaining direct stake after disposing of 10,745 shares across the two open-market transactions disclosed.

What does the Form 4 say about PFG insider sale price ranges?

The filing notes the reported prices are weighted averages. For one transaction, shares sold between $103.00 and $103.18; for the other, between $103.00 and $103.44. The insider offers to provide full breakdowns of shares sold at each individual price upon request.

Does the PFG insider’s holding include Employee Stock Purchase Plan shares?

Yes. A footnote explains the reported holdings include 1,763 shares acquired through the Principal Financial Group Employee Stock Purchase Plan. This means a portion of Wee Yee Cheong’s remaining 66,443 shares came from that employee-focused purchase program.